Dynamic Nonprofits

As the country, world, and fundraising sector navigate the Coronavirus pandemic, Dan shares some important lessons he learned during the Great Recession about mailing during a crisis.

Livestream fundraisers have raised hundreds of millions of dollars for all kinds of charities over the last few years, so we went to the source to learn more. Tiltify’s Michael Wasserman has been involved with livestream fundraising since the early days of the medium. He joins Dan to discuss the origins of livestream fundraising, it’s rapid growth, and where it’s heading in the near future. Michae...

Dan helps you prepare for the exciting (but uncertain) year ahead with 5 predictions which could shape the industry in 2020. Topics discussed include the 2020 election’s impact on the sector, livestream fundraising, retention issues, donor advised funds, and CCPA.

Being a fundraiser gives us unique insights into the broader marketing world. Here, Dan breaks down his 5 favorite commercials from Super Bowl 54 because of their ability to command attention, storytelling, and prospects for driving sales downstream.

Dan discusses his concerns about the impact the 2020 election could have on the charitable sector. He breaks down why nonprofits should be concerned about the surge in grassroots giving as well the amount of donors’ attention that this unprecedented election will consume. Most importantly though, he talks about the steps that organizations can take to limit the election’s impact and provides tangi...

Dan interviews Lee Elias, a renowned expert in team building and building winning cultures. Lee breaks down the art and science behind his customized programs for building bonds within sports teams, businesses, healthcare entities, and non-profit organizations - Inspired by his athletic and coaching career, and his admiration of the US Military. Dan and Lee deconstruct how team building, improved...

In this passionate hot take, Dan details how nonprofits can be hurt by divesting from direct mail in order to invest in emerging channels. As supporting evidence, he references a landmark case study conducted by the American Cancer Society which shows the negative impacts ACS faced when they quit direct mail acquisition for 18 months. Finally, he calls on direct mail, digital, and emerging vendors...

Dan breaks down why nonprofits might be hurting their retention rates by focusing too much on the return on investment (ROI) from their prospecting program. Instead, he suggests using lifetime value (LTV) as the primary metric to determine the health of your program. Finally, he provides some actionable tips for how your organization can transition to an LTV mindset.

Dan explains the benefits of testing multiple cooperative databases at the same time and how to address common nonprofit concerns about multiple co-ops.

Dan provides some deep dive analysis on American Legion’s long-standing American Values Survey acquisition piece.

Content Marketing: It’s a buzz term which is dominating fundraising (and most facets of marketing). But what does it really mean and how can nonprofits leverage content marketing to help them acquire more donors? Where do you get started? Why is content so important in modern fundraising and how do you measure it’s impact? In this wide ranging interview, Dan speaks with Pursuant’s Taylor Shanklin...

Dan analyzes and deconstructs a powerful direct mail appeal from one of the largest veterans’ service organizations in America, Wounded Warrior Project.

Dan runs down a recent study on podcast listeners and explains why it’s contents should spark every nonprofit to start a podcast ASAP. Show Notes: https://musicoomph.com/podcast-statistics/

The need to unsilo fundraising is the talk of the industry, but how do you actually do it? In this groundbreaking episode, Dan provides 4 actionable tips for unsiloing your organization. Enacting these tips will help improve information flow across your organization, improve the donor experience, and created a culture of teamwork within your office.

Dan explains why the future of direct marketing might look a lot like the wedding industry, the value of being a generalist, and how direct mail marketers can better advocate for their medium by attending digital shows.

Retention: It’s the top issue on every fundraiser’s mind today. In this topical conversation, Bryan shares with Dan his company’s innovative approach to increase donor retention - Using branded swag to improve donor sentiment and transform donors into evangelists for your organization. Based on his over 30 years of commercial experience, Bryan breaks down the data behind targeting swag to your cor...

Dan gives his take on why organizations, both large and small, should be using content marketing to highlight the impact of other organizations with similar missions.

Do you know why your donors donate? If not, you’re missing critical data which can help guide your decisions about copy and fundraising strategy. The good news is most donors are willing to share this valuable information. All you need to do is ask.

Discover how you can accomplish your fundraising goals by learning to think like a NASA engineer and embracing failure.

“Direct Mail is too expensive”, if you work in the nonprofit sector you’ve probably heard that one before. But, what if it’s not expensive enough? Does your organization have a cost problem or a revenue one? In the first DNP quick take, Dan breaks down how you can improve your ROI by adding cost to your mail piece. As an example, he breaks down a recent offer from one of the largest nonprofits out...

You’ve probably been told that authenticity will help your fundraising efforts, but what exactly does that mean? Finally, a check list that you can use to inject authenticity into your program. In this episode, Dan deconstructs his “6 Principles For Authentic Fundraising” that he’s compiled over years of studying authenticity and it’s benefits. Have a listen and find out if authenticity could be t...

Dan breaks down 5 multi-channel techniques which can help enhance your direct mail fundraising raising. It’s new school, helping old school!

Dan does a deep dive into content marketing and explains why a content marketing strategy should be a part of every organization's fundraising mix. He also provides 4 actionable examples which can be implemented by any nonprofit on little or no budget.  Show Notes:   https://badgergroup.com/why-print-newsletters/ https://www.forbes.com/sites/rogerdooley/2015/09/16/paper-vs-digital/#1aea0...