Dynamic Disruption

In this episode, we sit down with Abigail Baker, Senior Vice President of Marketing at BELFOR Franchise Group, to explore the delicate balance between brand voice, data-driven decision-making, and corporate social responsibility.

Our guest is Robin Clayton, Director of Performance Marketing for Paramount Residential Mortgage Group Inc. (PRMG Inc). Learn invaluable insights on the art of personal branding, and the importance of authenticity and vulnerability in building a genuine online presence. We also talk about the power of empathy in fostering meaningful connections with clients and the transformative impact of collabo...

The sport that's taking the world by storm! Pickleball Kingdom's Senior Director of Marketing, Joseph Parisi, gave us an exclusive look into the world of pickleball. Learn how a brand is revolutionizing the way people play, experiencing exponential growth, and keeping community at it's core.

Join us for an exciting conversation with E.J. McCoy, Co-Founder and CEO of Scoop Soldiers, a pet waste removal franchise. E.J. shares insights on entrepreneurship, taking the Scoop Soldiers brand on tour this summer, discovering your unique value proposition, and building strong connections with community members and franchisees across the nation.

In this episode, we sit down with Beto Guajardo, CEO of Blaze Pizza, to discuss the brand's exciting transformation. We delve into the details of their newly revamped menu, featuring bigger, bolder flavors and an increased focus on customer value. Beto shares insights into the strategic decision behind this overhaul and how it positions Blaze Pizza as a leader in the fast-casual space. We expl...

In this episode, we sit down with Alec Hanson, CMO of loanDepot. Alec is a seasoned marketing leader who made a successful transition from sales to the C-suite. Discover the invaluable insights gained from his front-line experience as we delve into the strategies and mindset shifts required to excel in both sales and marketing. Alec offers practical advice on building a strong brand culture and op...

Today's episode features Will Fraker, VP of Brand and Performance Marketing for The Good Feet Store. Fraker is a franchise favorite, and we loved hearing about his experience in the industry, including insights into franchisee adoption strategies, fostering a transparent and communicative environment, and more.

We had the privilege of sitting down with Sean Kellenberger, SVP, Head of U.S. Brand, Marketing & Digital Strategy for RBC Wealth Management. Sean shared the importance of connecting with customers on a deeper level, the different avenues of marketing RBC uses for various consumer demographics, how they stay on top of compliance guidelines, and the advantage of partnering with major league spo...

Join us as we delve into the fascinating world of customer experience with Mary Ann Donaghy, Chief Marketing & Customer Experience Officer for ZIPS Cleaners. She shares how ZIPS is reimagining the customer journey, how to identify consumer needs and maintain brand loyalty, and valuable insights for marketers of any level.

It was great to welcome David Schwartz, an industry whiz who has worked at industry titans that include Coca-Cola, Amazon, and Allstate, on this episode of Dynamic Disruption. David shared powerful takes on adaptive retail, blending online and offline experiences, data-driven marketing and how to use it to enhance the customer experience, translating online experiences to in-person interactions, a...

Tom Dowd isn't just the President & CEO of F45 Training — he's also their biggest cheerleader. We sat down with Tom to hear exclusive insights and updates on the brand's ongoing mission, including the news that F45 isn't just about crushing HIIT workouts anymore. They're constantly innovating, and we've got the inside scoop on their latest game-changer: FS8, their brand...

This episode features New York Times best selling author, world-renowned thought leader and speaker, and former Chief Economist for the Consumer Technology Association, Dr. Shawn DuBravac. We sat down to talk about strategic approaches for brands on harnessing AI to enhance operations, employee and consumer engagement, and more.

Ever wondered what it takes to become a Fractional CMO? And what exactly is one, anyway? Hear from three pioneering women who are redefining the marketing game as Fractional CMOs. We'll explore their journeys to the top, unpack the biggest needs facing brands today, and discover why fractional executives might just be the future. Special thanks to our guests Brooke Budke, Founder & CEO of...

Join us for an exciting conversation with Allison Rand, YouFit Gym's Vice President of Marketing. Hear why collaboration between competitors can help you leverage customer insights, the importance of constant tech testing, and embracing failure. Allison and Mary also analyzed the mainstream marketing of fitness fads and diet culture over the years.

In this exclusive episode, we went behind the scenes of Entrepreneur Media's Franchise 500 list creation with Special Projects Editor, Tracy Stapp Herold. Tracy unveils the secrets, the challenges, and the innovations that make the Franchise 500 a beacon of success for entrepreneurs. Hear emerging trends set to dominate in 2024 and how to stay ahead of the curve in the business world.

Kicking Dynamic Disruption off with the CEO of Premium Service Brands, Paul Flick. Paul talks shop on what entrepreneurs should be asking themselves, what company culture really looks like behind the scenes at PSB, how the brand has evolved, and the impact businesses can have when working towards a greater cause together.

In this episode, we spoke with Marc and Tammy Goldberg, a dynamic couple who followed their dreams of teaching children the fundamentals of math through Mathnasium franchising. These multi-unit location owners share their diverse backgrounds, showcasing their evolution as accomplished entrepreneurs. Notably, they played a pivotal role in shaping Mathnasium's current curriculum, revolutionizing...

This episode features Heidi Morrissey, President of Kitchen Tune-Up. Learn about real-life remodeling and how the brand's mission goes far beyond aesthetics, delving into the heart of creating functional and transformative spaces that truly enhance lives. We touch on Kitchen Tune-Up's integration of cutting-edge technology and augmented reality and how it's revolutionizing the way home...

This episode features industry trailblazer Dr. Mark Grether, General Manager of Uber Advertising. The exclusive conversation features best practices behind the advertising revolution that Uber spearheads, how AI continues to create massive shifts in marketing, and the future of mobility media. From the inception of disruptive ad strategies to the nurturing of a global brand, Uber's remarkable...

In this episode, we dive deep with Bridget Rawls, VP of Digital Marketing for Buzz Franchise Brands. Bridget talked about how her brands are harnessing the power of cutting-edge strategies, how her and her team identify and capitalize on cutting-edge tools, and what's at the heart of multi-portfolio brands and the communities they create.

Get ready to be inspired as we chat with Jennifer LoBianco, the Chief Marketing Officer of Best Life Brands. Jennifer shares with us the inspiring missions of each brand that Best Life encompasses and how they are in the business of creating intangible experiences through empathy and understanding. She highlights the critical role that caregiver advocacy and relations play in the success of their...

This episode features Kimbrough Taylor, Executive Director of Marketing for FirstLight Home Care. Kimbrough talks about working in one of the most important and rewarding industries, what a home care marketing strategy looks like, and how to create meaningful connections with both caregivers and clients.

This episode features Paul Preston, Co-Founder and President of Aqua-Tots Swim Schools and was recorded live at their Mesa, AZ, headquarters. Paul chatted with the team on what it's like to build a brand, how to find franchisees that identify with your core values, healthy competition for your brand's concept, and much more. These best practices are key for any entrepreneur!

Founder and CEO of Restore Hyper Wellness, Jim Donnelly, came on the show to talk about the brand's conception, best practices in the wellness industry, how to market restorative health benefits, the power of performance and drive, and much more. If you're a fitness guru, an entrepreneur, or a marketer, this one is for you!

With us today is Steven Montgomery, the Founder and CEO of That 1 Painter. The brand provides expert painting services to any type and size home. We spoke to Steven about his personal journey of entrepreneurship, how to identify core values for your brand, the importance and strength of in-house marketing, getting into franchising, and more. Enjoy!