Duo Collective
Duo On Air Podcast
Abbey Oslin and Courtney Petersen are Minnesota-based marketing experts, educators, and co-founders of boutique marketing agency Duo Collective, which specializes in SEO, social media strategy, and branding for small business owners and creative entrepreneurs. To learn more about Duo Collective, or to inquire about working with our team, head over to www.duocollective.com.
Author
Duo Collective
Category
Podcast website
Latest episode
Jun 22, 2026
Where to listen?
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Episodes
#24: Courtney Brings The Fireworks 04.07.2022 7:40
A mini episode all about Courtney's obsession of celebrating holidays to the max — 4th of July included! — festive outfits, wigs and so much more! Get a peek behind the Duo outside of just organic marketing. DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/courtney-and-the-fourth-of-july/ DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
#23: How To Secure Your First Speaking Gig, Gain Authority & Visibility 27.06.2022 25:32
If the idea of speaking at an event makes you queasy, this episode is for you! Here's how to secure your first speaking gig in order to gain more authority and visibility for your small business. DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-secure-your-first-speaking-gig/ DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
#22: 4 Reasons It Might Be Time To Rebrand Your Business 20.06.2022 21:21
When is the right time to rebrand your business? Maybe you've been feeling a little uninspired lately and can't quite put your finger on what might be wrong. Tune in to hear common signs to watch out for when it might be time to rebrand. DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/4-reasons-it-might-be-time-to-rebrand-your-business/ DUO ON AIR INSTAGRAM: https://www.instagram.co...
#21: 3 Easy Ways To Get Backlinks For Your Website Today 13.06.2022 18:04
Here are some easy ways to get backlinks for your website to help improve your organic SEO by ranking higher on search engines and improving your authority. DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/3-easy-ways-to-get-backlinks-for-your-website/ DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
#20: How To Create The Best Instagram Profile Bio For Your Business 06.06.2022 19:19
Walking you through exactly how to build the best Instagram profile bio that will capture your audiences attention and help you appear higher in search. We will talk you through keywords, call to actions and share tips to help you stand out. DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-create-the-best-instagram-profile-bio-for-your-business/ DUO ON AIR INSTAGRAM: https://w...
#19: Avoid These 7 Bad SEO Strategies 30.05.2022 25:05
You can't trick search engines like Google. If it sounds too good to be true, it probably is! Tune in to hear 7 SEO strategies you should avoid for your small business website. DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/avoid-these-7-bad-seo-strategies/ DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
#18: Why Buying Social Media Templates Won’t Solve Your Instagram Problems 23.05.2022 16:50
Beautifully designed social media templates are all over Etsy, Pinterest and a gazillion websites. Maybe you've purchased some or want to? Here's what to watch out for when shopping for new template designs. DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/why-buying-social-media-templates-wont-solve-your-instagram-problems/ DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpod...
#17: The One Thing You Should Be Doing To Drive Better Engagement 16.05.2022 25:35
Breaking down the details on how to better understand your audience with one simple survey. We'll chat tools, questions you should ask, along with how to take action in order to drive deep engagement on any platform. DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-understand-your-target-audience-with-simple-survey/ DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodca...
#16: 5 Easy Reel Ideas Where You Don’t Have To Show Your Face 09.05.2022 14:25
If you want to grow on Instagram, you have to create reels. But you don't have to show your face if you aren't ready. Here are some easy ways to still show up on Instagram Reels without being in front of the camera. BONUS: make sure to check out the show notes for free downloadable templates and covers in Canva! DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/5-easy-reel-ideas-where-yo...
#15: The 3 Analytics You Should Be Watching For Your Website 02.05.2022 17:45
If you own a website, then this episode is for you! Do you ever wonder what Google Analytics metrics you should be looking at to measure your website performance? Here are three of the most important metrics even analytic beginners should understand. DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/3-google-analytics-metrics-every-beginner-should-know/ DUO ON AIR INSTAGRAM: https://w...
#14: How To Sell In A Way That Feels Good With Gabrielle Laura Coaching 25.04.2022 33:30
Gabrielle Laura is a niche expert and sales coach who is sharing all her secrets on the podcast. Learn some incredibly tangible strategies to find your own unique sales voice, build confidence and close the sale. DUO COLLECTIVE SHOW NOTES: hhttps://duocollective.com/blog/selling-techniques-with-gabrielle-laura-coaching/ DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
#13: From Corporate Marketing To Entrepreneurship 18.04.2022 19:55
Here's why you shouldn't ignore your past experiences, because they might just be your differentiator in entrepreneurship. Before Duo Collective, we worked the 9-5 agency & corporate lifestyle with big brand names, in a marketing niche called shopper marketing. Listen to how this corporate thought process translates today into our own organic marketing strategies that we build for our clients. D...
#12: How To Make Writing About Your Business, Brand & Self Suck Less 11.04.2022 24:45
Do you struggle to write your own website content? Introducing our first guest, a website and launch copywriter from Between The Lines Copywriting. Learn her secrets & simple strategies to craft copy that actually converts. DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-write-copy-that-actually-converts/ DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
#11: The Importance Of Identifying Roles In A Business Partnership 04.04.2022 19:02
Are you looking to start a business partnership? Already in one and wondering how to make it run smoother? Maybe you are dreaming about one day? Or maybe you just want to hear about the inner workings of Duo Collective! Regardless of which one you fall in, you came to the right place! DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/our-secrets-to-identifying-roles-in-a-business-partner...
#10: Do Hashtags Even Matter Any More? 28.03.2022 9:59
Are hashtags dead? How many should you use? What are the dangers of using too many or the wrong hashtags? We dive into it all in this episode! DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/do-hashtags-even-matter-any-more/ DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
#9: 6 Questions To Ask When Finding Your Niche 21.03.2022 19:16
Our advice and tips on finding your audience niche and when you know it's time to narrow down your audience or offerings. Plus hear all about our own niche and strategy. DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/6-questions-to-ask-when-finding-your-niche/ DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
#7: Brand Strategy vs. Brand Design | What’s The Difference? 07.03.2022 20:55
Let's dig into the differences between your brand strategy vs. brand design. Here's why they are both so important to understand when starting your business or investing in a rebrand. DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/brand-strategy-vs-brand-design/ DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
#6: 6 Ways To Find Fresh Social Media Content Ideas 28.02.2022 15:18
Steal our favorite ways to ideate fresh, new social media content ideas for Instagram and beyond so you can get back to business and serve your audience well. DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/how-to-find-social-media-content-ideas/ DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
#5: 5 Ways To Grow Your Business Organically 21.02.2022 17:32
Listen to our top 5 favorite ways to grow organically without spending a dime on paid ads. DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/5-ways-to-grow-organically/ DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
#4: 6 SEO Basics Every Entrepreneur Needs To Know 14.02.2022 18:22
If you have a website for your small business, here are 6 things you need to do in order to make sure your website can be found on Google. Let's dive into SEO basics 101! DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/seo-basics-every-entrepreneur-needs-to-know/ DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
#3: The Two Types Of Instagram Content You Need For Your Business 05.02.2022 11:03
If you are a small business owner or entrepreneur looking to drive real growth on Instagram in 2022, here are the key two pieces of content you need in your social strategy. DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/two-types-of-instagram-content-you-need-for-your-business/ DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
#2: Meet Duo Collective | A Behind the Scenes Look at Business Besties 05.02.2022 13:59
Meet Abbey & Courtney of Duo Collective, a boutique marketing agency based in Minneapolis, Minnesota and the hosts of The Duo On Air Marketing Podcast. DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/meet-the-hosts-of-duo-on-air-marketing-podcast/ DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
#1: The First 6 Things We Did When We Started Our Small Business 02.02.2022 17:24
On the very first episode of The Duo On Air Marketing Podcast, we are sharing the first things we did when entering the entrepreneurial world and making our side hustle legit. DUO COLLECTIVE SHOW NOTES: https://duocollective.com/blog/6-things-we-did-when-we-started-our-small-business/ DUO ON AIR INSTAGRAM: https://www.instagram.com/duoonairpodcast/
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