Duo On Air Podcast

  One of the very best things we did in our business within the last year was outsource, and it’s one of the reasons we have been able to bring in the consistent revenue we have now, even while Court is out on mat leave! This wasn’t easy though.  As entrepreneurs, we constantly think of reasons NOT to outsource. Do you relate to any of these?   I’m nervous. I have no idea how to hire someone, let...

This episode is going to be hard for me, not going to lie! Choosing one thing… HOW!? So I had to think long and hard about this one, and I am feeling pretty good about the answer. However, this answer does come with a caveat, and that is if you don’t have an optimized website. That is step one! Now if you have gone through the process of optimizing your website, whether that be DIYing it yourself,...

Every once in a while, you hear or see something so good that doesn’t leave your brain. That’s how we felt after listening to Cassandra Le’s TED Talk . She is a first-generation Vietnamese-American immigrant living in Spain. She is an absolute wealth of knowledge on how brands, businesses, and thought leaders can share their message loud and proud while also being inclusive and rallying their comm...

Have you ever wondered why we chose to pair branding and SEO as our core business services? Well other than the fact that we are obsessed with these two topics. 😉 So why search and design and how can having a strong brand help your SEO? We are unveiling the synergies between these two topics and how they can enhance your organic marketing strategy. And yes, this means both visually and from a str...

When we talk about outsourcing, does lead generation come to mind? If we were being honest, I’d say no. I think about content creation, social media management, systems, and VA’s… but lead gen and sales? That feels like something huge companies do… right?    Well, after this episode, our brains were completely flipped. This got us thinking about just how important— better yet, profitable— it can b...

Have you ever wondered how we audit our client's website and overall SEO performance? Well, today’s your lucky day! On this podcast episode I am breaking down how I approach different SEO projects for businesses of all sizes. The best part is, that no two SEO projects are the same— and that is why I love this work so much!   There are normally three opportunity buckets my clients usually fall into...

We’re bringing something a little different to you today! Different, but equally important as all the other topics we talk about 🙂 We are not talking about SEO, branding strategies, or even marketing tips. We are talking about nutrition. And let's be honest, as entrepreneurs and business owners, we can kinda be the worst at neglecting this.    If there was ever a stat created about how many of us...

Soon enough you will be hearing about both of our journeys juggling motherhood and running a business. But since Court just had her sweet little baby, she has plenty of time to soak up those snuggles on her maternity leave before figuring all that out. So on this episode of Duo On Air, you are getting a sneak peek into Abbey's world with two little toddlers. Buckle up , because it's not a neat lit...

Have you thought about finding a business partner? We love connecting with other "Duos"— whether they started as partners, or found one along the way. But have you ever considered that you can have a partnership while still running your own business?   Take our guests, Isobel and Samara, for example. These two ladies run completely separate businesses yet collaborate together on client projects! T...

Today, we are talking about something that is very real in our business right now and that is this feeling that something needs to change. We've made a few big changes recently. We actually ended a program we thought we were going to love. It was disheartening. But you know what's more disheartening? Sticking with something that doesn't feel right. After all, there’s nothing wrong with changing yo...

Tune into our episode with Annik Welsh, a Social Media Manager and a certified Confidence & Social Media Coach. Two titles we've never heard together, but my goodness is that needed!   We know we aren't alone when we hit those moments of imposter syndrome and feeling paralyzed by the need to be perfect. Especially when it comes to Instagram. We personally loved this episode with Annik because she...

Canva is one of our favorite business tools. It allows people not-so-versed in graphic design (hi, Abbey here!) to produce on-brand graphics quickly. Graphic designers love it because of its vast capabilities and ease of use compared to other platforms.   With Court’s magic graphic design eye, she’s put together a list of do’s and don'ts to make your graphics on Canva even better! If graphic desig...

Even if you have an optimized website, the best keywords, and a perfect content strategy, you might be missing these two crucial things for your business' success! If you don’t have an enticing SEO title or engaging meta description accompanying your content, the chances of your website being seen (let alone ranking on search engines) falls drastically.    In this episode we are digging into how t...

We are so excited to introduce you to Taryn Rachelle from The Social Lifestyle Co. Taryn is a wealth of knowledge when it comes to building effective systems through automation using tools like Dubsado and ClickUp. We honestly felt pretty dang good about the automations and workflows we have instilled in our business. But after this chat, we realized we've barely scratched the surface.   This epis...

There are definitely more than four branding mistakes you can make when branding your business, but today, we’re going over some of the most common ones we see in the wild. The good news— these mistakes can easily be avoided by following some simple rules we’ll share with you!   There are so many business owners that have DIY’d their business up until this point. We get it, sometimes it’s necessar...

You are going to love Cameron and Tia , a Minnesota photographer husband and wife team. Seriously, we couldn't stop laughing while having some insanely impactful conversations around AI. We wanted to have them on the podcast to talk about how they're using AI for their own small business. And then of course what learnings can we take away for you, our listeners.   We’ve talked about this a little...

Email marketing has always been a huge priority for us. Even in the early days when we didn't have Tuesday Tips & Sip, we knew growing our list was important. So we decided to collect all of our favorite lead magnets, just for you.    Here are our favorite ways to grow our email list and ways to inspire you to start or continue growing that list too!   DUO COLLECTIVE SHOW NOTES: https://duocollect...

We are breaking down everything you need to know about ChatGPT, Google and how to use AI writing tools ethically in your business. ChatGPT is a form of artificial intelligence (AI) that allows you to ask a question, ask for advice, ask it to do a task and it will conversationally assist you like you are truly talking to a friend on the other end of the chat. In November, it opened to the public co...

We are so excited to chat with another set of two business partners from Go To Market Studio. We met Amanda and Jessie in a membership group called 10th House . We knew right away that we would be a perfect match because there are so many similarities in our partnerships, which you will hear all about!  Other than talking about our partnerships, we wanted to pick their brains on all things branded...

We aren't shying away from anything in this episode! From content prep to time off and even financial decisions— we are sharing it all. And best yet, this plan doesn't have to be used only for maternity leaves. Feel free to steal this model for extended leaves or sabbaticals of your own.   We really struggled to find maternity leave examples in the world of entrepreneurship, especially business pa...

We get these questions All. The. Time. How do you post every day? (p.s. we don't!) How do you share Reels as much as you do? Truth is we are definitely not perfect and being consistent on Instagram is hard! It’s not about posting daily or multiple times each day. It’s great to have a goal, but entrepreneurs put an insane amount of pressure on ourselves to show up without a reason why. Why are you...

Being successful on Etsy is more than just listing your products— this rings true for both physical and digital products! You can’t just put it out there and expect people to come. Kinda like what we say about websites, huh!?  So, we asked Etsy expert Monica Little to join us today. Where she is sharing the three biggest drivers to get people to find your products on Etsy. And better yet, why you...

Happy birthday to the Duo On Air Podcast! 🥳 This is our 52nd episode meaning we've been publishing podcast episodes for one whole year. On this episode we are sharing just a few of our podcast accomplishments.    We are also digging into our feelings on going viral. And why you should stop caring about viral content and instead focus on something else— growing your backlinks!   You may have heard...

Are you ready to hire a bookkeeper? Can you afford that next investment? Could you take a maternity leave and still pay yourself? What types of reports do you need to track in your business to make financially smart decisions?  These are all questions we discuss with our bookkeeper, Madison. Madison Dearly is a bookkeeping team serving brand and website designers and female business owners in the...

This was not something that came natural for us— in fact, it still doesn't! But understanding how to better manage our money has helped us make key business decisions that lead us down the path of success rather than failure. In this episode we chat about how to manage business finances from a partnership perspective, how the book Profit First influences our financial management, what our financia...