DTC Podcast

Subscribe to DTC Newsletter - https://dtcnews.link/signup For this week's All Killer No Filler, we're offering you part two of the first day of our Presell Page Course!   If you are not using presells, you are leaving money on the table - listen to the pod to find out why! Then head to dtcplus.co to start your $1 trial and access the rest of the expert-led course. Subscribe to DTC Newsletter...

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week's cast features Kristen LaFrance , Twitter’s Mayor of DTC and Head of Resilient Retail at Shopify , dropping value bombs like there’s no tomorrow! Kristen shares focused wisdom on the things brands get wrong about community building, walks you through the steps of community engagement, and shares her favorite community building ha...

Subscribe to DTC Newsletter - https://dtcnews.link/signup For this week’s All Killer No Filler , we’re offering the first part of our Presell Page Course ! Part one of our course series features Pilothouse Creative Director and page design specialist Cam Wind . In his words, “if you are not using presells, you are leaving money on the table.” Listen to the pod to find out why! This presentation co...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Need some help figuring out attribution? This is a topic every high level market loves to “geek out” on, but very few have it dialled to their complete satisfaction. With that in mind we sat down with Scott Desgrosseilliers, founder of Wicked Reports , an old school attribution wizard who built his first database at 10 and has put over 20,0...

Subscribe to DTC Newsletter - https://dtcnews.link/signup We're going to show you how to build presell pages that can double your conversion rates! Presell pages are the most under-utilized  yet most impactful levers of any good DTC funnel. Join this workshop and build (or refine) your presell page to find your audience, increase conversion rates, and boost your average order value.📈  T...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Content marketing is a necessity for DTC brands or agencies as we all try to cut through the noise and engage customers in ways that steadily build your brand affinity and foster LTV. This week on the DTC Poddy, we chatted with Dain Walker . Dain is a brand strategist and Instagram expert who's grown a rabidly engaged 200k following in less...

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week’s All Killer No Filler is the second half of our presell page discussion - and this time; we’re talking copy!  A middleman between your ad and shopping cart, your presell page acts as a salesperson by supporting the customer, giving them a nudge, and providing the info they need to convince them to purchase your product or se...

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week the cast chatted with Ben Knox , VP of Ecommerce and Growth at Super Coffee . Ben was a treat to listen to, offering insights on how to thrive in today’s omnichannel environment. This podcast was PACKED with valuable info, so we recommend you give it a full listen. Here's a taster of some of the most powerful Value Rockets from th...

Subscribe to DTC Newsletter - https://dtcnews.link/signup In our latest installment of All Killer No Filler , we have Tim Peacock, Cam Wind, and Raven Dixon from the Pilothouse team on the pod to talk presell pages , providing a sneak peek into our upcoming DTC+ course! Take a listen for: 📦 Why presell pages sell better than eCommerce stores 📦 How to optimize your bundles 📦 Different types of p...

Subscribe to DTC Newsletter - https://dtcnews.link/signup How we drink is changing. The pandemic has seen a major rise in at-home alcohol consumption and a simultaneous call for healthy alternatives to spirits and mixers. Denetrias “Dee” Charlemagne is a co-founder of Avec Drinks , a high-flavour low sugar mixer challenger brand that launched in June of 2020. Avec Drinks has arrived at the perfect...

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on All Killer No Filler we’re unpacking our approach to team building and growth with Pilothouse’s team of super scalers including Jordan Chew, Cam Wind, Dave Steele, and Kyle Hitchcox. These guys know two things 1. How to grow teams that scale 2. their sports metaphors. Listen to this slam dunk pod for: 📦  Finding opportuni...

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week, we’ve got a combo platter pod!  We’re chatting with Tom Coburn , the cofounder and CEO of Jebbit , a software tool that creates delightful, data-rich customer experiences that encourage consumers to provide information about themselves. Also joining us is Ulli Haslacher, the President of Pour Moi Skincare , a DTC challenger...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today on All Killer No Filler, we’re catching up with the head of Pilothouse’s newly formed UGC department, Angela Meadows, plus all-star Senior Media Buyers Nate Vankoughnet and Liam Robinson. User-Generated Content (UGC) is an umbrella term that covers everything from product reviews to celebrity endorsements. The Pilothouse ad buyers con...

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on the pod we have Dylan Carpenter , host of the podcast Rich Ad Poor Ad and Founder/CEO of agency Koality Media .  Dylan has experience working with Fortune 500 companies and spent over $15 million on Facebook/IG ads. Today, he’s here to chat about the brick and mortar opportunity, what local businesses can be doing to grow,...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to part two of our brand experience discussion.    Due to a scheduling snafu, we were lucky enough to chat with Jesse Campbell twice!  Jesse is a designer and founder of Partner , specializing in design and branding for eCommerce and digital products and partnering with top 1000 Shopify Companies.    In this...

Subscribe to DTC Newsletter - https://dtcnews.link/signup We’re serving up high-end experience and design expertise for this week’s pod with Andrea Wagner , Design Manager for Facebook Shopping and Jesse Campbell , designer and founder of design agency Partner . Take a listen for discussion on building with the customer in mind, radical transparency, and predictions on upcoming digital experience...

Subscribe to DTC Newsletter - https://dtcnews.link/signup On this week’s All Killer No Filler, the Pilothouse team catches up with Right Hook Digital Co-Founder and CEO Dee Deng to talk iOS 14.    This looming update or “global internet shockwave,” has the potential to change business as we know it, holding far-reaching implications for measurement, optimization, and business tools. &nbs...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Brennan Dunn is the co-founder of RightMessage , a tool that helps make automated segmentation and website personalization easy for any business. He’s also the founder of Double Your Freelancing , providing resources and training for over 50,000 firms and freelancers. We know that niched offerings outperform generic, but Brennan takes perso...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Join Eric as he reflects on year one of DTC Podcast and unpacks the top takeaways, key insights and strategic formulas uncovered in 2020.  Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitte...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Our pod guest this week is Matt Halfhill , founder of Nice Kicks - one of the most popular content websites in the footwear/streetwear industry. Matt spent years as a sneaker reseller, eeking out a healthy margin on platforms like eBay, but he soon realized the value is in creating your own product that you have the creative freedom to prom...

Subscribe to DTC Newsletter - https://dtcnews.link/signup On this week’s All Killer No Filler, we’re tackling the biggest ad platform of them all - Google. Google has been quietly growing its ad offerings while refining its algorithm, and our team of Google Ads heavy hitters Saul Garcia, Richard Clement, and Rafael Scott are your google guides here with up to date intel to help you on this massive...

Subscribe to DTC Newsletter - https://dtcnews.link/signup 📌  Pin Ads 4 the Win! 📌    With 2020 being a year of unpredictability & madness, a surprising contender for traffic & sales in Ecom has consistently shown up in Pinterest Ads!   As the algorithm continues to mature on Pinterest, we’ve been getting some powerful results that are def turning heads.   Here’s...

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week’s All Killer No Filler features the Pilothouse Creative Team sharing their top tips & tricks for creating scroll-stopping creative and balancing performance with polish.    Take a listen for key insights on:   🗝 Standing out on socials   🗝 Data-driven creative   🗝 Intentionally breaking from design bes...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Our pod guest this week is Neville Medhora, the brain behind copywriting agency and training business Copywriting Course. He’s also the author of three books, and an advisor to AppSumo, The Hustle, and swipefile.com. His training videos have been viewed by thousands and he currently advises numerous companies on how to make their copy aweso...

Subscribe to DTC Newsletter - https://dtcnews.link/signup As promised, we sat down with a full panel of heavy hitters from Pilothouse to break down their Black Friday/Cyber Monday 2020 experience. Listen to the pod for quick hits on:    💥 2020’s record-breaking Black Friday   💥 Starting sales early & extending to Cyber Week   💥 Our inventory strategy & plans for next...