DTC Podcast

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today's AKNF features Amazon scaling vets Rob and Clifford from Pilothouse. Something about Eric and Clifford seems to make for a loose show, though filled with value   We covered the critical errors that new Amazon sellers make, such as: Thinking they’re your competition! Following Amazon’s Best Practices Neglecting PPC campaign struc...

Subscribe to DTC Newsletter - https://dtcnews.link/signup On today's show, we have Monica Grohne, Founder and CEO of Marea - an education first brand focused on bringing community and solutions to women in all phases of their hormonal lifecycle. We discussed:  Being Vulnerable on TikTok. The value of consistent content. Investing in email. Finding success in cancellation emails. Thanks for li...

Subscribe to DTC Newsletter - https://dtcnews.link/signup If you listen to this podcast, you probably know that influencers, creators, and UGC are a must-have in any DTC Marketing strategy. This podcast with Mac Enright from Lumanu breaks down strategies, the budgets, and the hacks used by some of the worlds' biggest brands (who spend 90% of their ad dollars on influencer content and whitelisting)...

Subscribe to DTC Newsletter - https://dtcnews.link/signup On today's show, we have Michael Wieder, the Co-founder, President, and CMO at Lalo - a baby and toddler products brand making the lives of parents easier.  We discussed:  The importance of talking to your customers.  Combining DTC and traditional retail strategies.  Letting influencers pick their products.   Thanks...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler. Today we're back with Maia, Head of the Community Engagement department at Pilothouse and Raven, Sr Media Buyer and Head of Growth at DTC. Here are a few of the areas we covered: What are the three major ways that excellent CS will grow your brand’s revenue? What is the full scope of CS brands should be thin...

Subscribe to DTC Newsletter - https://dtcnews.link/signup In today's show, we have Joe Harper and Jordan Narducci from the world-famous Kellogg's company.  Joe started at Kellogg’s in 2015 as a social media manager and since then has been promoted to e-commerce marketing manager for Western Europe in 2019.  After spending several years launching and scaling several DTC businesses, Jordan...

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week's AKNF features the Pilothouse Creative team leads, Cam, Jordan, Angela and Co-founder Kyle. Today we discuss what it takes to build a high performance creative strategy to scale your DTC brand on paid social.  We go over the formulas we use, as well as the strategic concept of a flywheel.  The complete guide to high performance c...

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode, we dive deep with Gabe from Yotpo's Client Success Team to share his recommendations on best practices for SMS success. Many brands don’t know where to start when it comes to SMS marketing and guidance is needed. Gabe covers the importance of growing subscribers with several different collection tools, the types of flows to...

Subscribe to DTC Newsletter - https://dtcnews.link/signup We have a powerhouse pod guest this week - Olipop’s Growth Marketing Manager, Steven Vigilante .  Let’s jump in: 🙊People over-rely on what Facebook tells them After realizing that Facebook couldn’t be trusted as an attribution source of truth and doing a little internal digging, the Olipop team realized that their actual acquisition c...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertising in the post iOS14.5 world is a real adventure. With event signal loss as high as 40% advertisers everywhere are scrambling to find direction and to build attribution models that allow them to keep scaling smartly. Pilothouse vets from the exec level, as well as internal team leads from our Facebook Ads and Google Ads team gather...

Hello and welcome to the DTC Podcast. Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re having part one of an in-depth discussion with Yotpo, the most powerful text marketing platform for ecommerce brands.  The SMS channel is one of the most keenly discussed parts of a modern marketing stack! We’ve brought on SMS veteran, Maggie Dunn, Product Marketing Manager at Yotpo. Vi...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Tara Williams, founder and CEO of Dreamland Baby Co a DTC brand making safety certified weighted blankets for babies and toddlers. They’re on a mission to help parents and children get more, better sleep. Dreamland benefited immensely from the Shark Tank effect. After their deal-making turn on last year’s season finale of Shark Tank, Dreaml...

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week's All Killer No Filler zeros in on an essential, but under reported aspect of any brand or agency's scaling success.  Cross departmental learnings account for much of the growth we see at Pilothouse, so we gathered some of our leaders to discuss how valuable insights get communicated between traffic teams as well as client ac...

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on the pod, we have Eric Neher and Mike De Santis from Canopy. Canopy is a brand creating gorgeous humidifiers that combines air purifying technology to keep your indoor atmosphere healthy. In this pod, you'll hear:  ✅ Updating legacy products  "We took an ugly old appliance and turned it into something nice and approac...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we welcome Angela, Head of Pilothouse's User Generated Content division to chat about the biggest mistakes she sees brands make when it comes to scaling their offer with UGC Creatives. Listen to the end for some insights into Britney Spears's sad and weird situation. Ads Based On User-Generated Content Receive Four Times Higher Click-...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Special guest Attest CEO Jeremy King joins us on the pod to discuss the findings of D2C Digest, their research product based on the thoughts and opinions of 1000s of US online shoppers. This podcast contains data-backed research on the consumer trends and business stories that will define 2021 for smart brands.  A must listen! Subscrib...

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on the pod we have DTC legend and founder of Beardbrand Eric Bandholz .   Eric pioneered the urban beardsman market, along with a number of critical DTC plays, including incredible content marketing, deep customer identification and connection plus he was building in public way before it was cool.    Listen to the p...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to ALL KILLER NO FILLER on the DTC podcast. I'm Eric Dyck, it's FRIDAY, and we're diving in deeper on TikTok Ads. A few weeks back, I interviewed Spencer and Natasha about TikTok, and Spencer messaged me after to say that we barely scratched the surface on the ad side. He also sold me on testing out the platform personally... totall...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today on the pod, we have Sam Nebel, Co-founder, and Co-CEO of Goodwipes. Goodwipes is an eco-friendly hygiene brand creating plant-based 100% biodegradable hypoallergenic wipes taking on big TPs! Here's what you'll hear on the pod:  📦 Transitioning from retail to DTC 📦 Bold brand marketing can make you stand out if done correctly 📦...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we gathered the Pilothouse Amazon team to talk Amazon Prime Day preparation. What should you do today, what you should have done a month ago, and what you can do on Prime Day itself to maximize your results. Stick around for an update on the Facebook Amazon Bridge and our spicy takes on Amazon's system for sellers. The Tips: 👇 📦 Lis...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hannya Boulos is the Head of Growth at Modern Milkman . This Manchester-based business delivers convenient groceries from independent and local suppliers directly to customers’ doorsteps in returnable and reusable packaging. This brand checks all the boxes for us at DTC: ✅ Disrupting a space. ✅ Great brand & product. ✅ Supports local...

Subscribe to DTC Newsletter - https://dtcnews.link/signup It was FRIDAY, and for this AKNF we gathered our Senior and Lead Media Buying Team across both Facebook Ads to discuss the changes, the challenges, and the workarounds caused by iOS14.5. Nate Vankoughnet, Taylor Cain, Saul Garcia, Richard Clement were all in fine form as we dove in on the following topics: The overall impact of iOS14.5 on F...

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on the pod, we have newly minted VP of Marketing for Trifecta Nutrition, Tessa Bicard. Trifecta is a DTC meal solution for those who want to eat clean. They deliver fresh, fully-prepared healthy meals direct to your door. Here's what you'll hear on the pod: 📦 It's all about balance - human content with SEO spices 📦 There are alw...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today on AKNF, we have Ryan McKenzie discussing the art and science behind the creative aspect of YouTube Ads! Here's what you'll hear on the pod: 📦 Anatomy of Successful Videos 📦 ProTips on improving your video content 📦 How tracking is indispensable to understand your audience 📦 Testing Creatives Subscribe to DTC Newsletter - https://...

Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on the pod, we chat with Lillie Sun , growth marketer for Three Ships , a female-founded vegan skincare company on a mission to make clean beauty accessible to all. 🌱 🎧 Listen to the pod for: How they got $1.4 M in funding --  and what they’re doing with it. Three Ships’ organic social education strategy (and the results th...