DTC Newsletter and Podcast
DTC Podcast
Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directtoconsumer.co
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DTC Newsletter and Podcast
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Latest episode
Jul 10, 2026
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Episodes
DTC 165: Muddy Bites CEO Jarod Steffes on Growing 1000% YOY By Delivering Delight and Mastering Memes 04.01.2022 48:42
Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. If you haven’t already, make sure you go to directtoconsumer.co right now and subscribe to our free, twice-weekly newsletter. Today’s podcast is a doozy, as we chart the 1000% year-over-year growth of the category-defining, snacking sensation, Muddy Bites with founder and CEO Jarod...
DTC Archive: Supercharging Your Growth with Super Coffee’s Ben Knox 02.01.2022 44:03
Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome back to another podcast from the vault where the cast chatted with Ben Knox, VP of Ecommerce and Growth at Super Coffee. Ben was a treat to listen to, offering insights on how to thrive in today’s omnichannel environment. This podcast was PACKED with valuable info, so we recommend you give it a full listen. Here's a taster of some o...
Ep 164: New Non-Profit Growth Model - Wellfare CEO Cole Riley on Food Security and $12M Econ Impact 28.12.2021 30:05
Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast, I’m Eric Dyck. Today’s episode features Wellfare’s Cole Riley. To learn more about Wellfare, go to https://welfare.org Wellfare is a nonprofit organization on a mission to solve food insecurity. Working alongside the country’s best food and beverage brands, The Wellfare Box Program brings healthy groceries like c...
DTC Archive: AKNF - How to Crush Email Segmentation 24.12.2021 30:25
Subscribe to DTC Newsletter - https://dtcnews.link/signup This week’s we're bringing back one of your favorite episodes of All Killer No Filler where we dive deep into the world of email segmentation. Listen to the entire pod for: 🚀 The #1 thing DTC brands get wrong with email segmentation 🚀 The three most important types of email segmentation 🚀 What is a sunset flow, and how can you use one?...
Bonus: ROAS is a Vanity Metric with Triple Whale CMO Rabah Rahil 22.12.2021 28:46
Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today we’re going deep on marketing data with Triple Whale CMO Rabah Rahil For more information on Triple Whale, go to https://trytriplewhale.com Triple Whale aims to be the Operating System for Ecommerce, centralizing all the metrics from all the tools you use, and providing you wi...
Ep 163: Paul Singh from Bump Health on becoming a distribution company and the road to $200B 20.12.2021 50:41
Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today we’re talking with Paul Singh, co-founder and Chief Revenue Officer of Bump Health , ( bumpboxes.com ) makers of Bump Boxes a subscription company on a mission to make 200 million moms’ lives easier (and a goal to be worth $200B). Bump Health offers consumer goods for the entire lif...
Ep 162: AKNF - 60% SMS Click Through Rates and Other Epic Email Insights from BFCM with Julien and Dan from Pilothouse 17.12.2021 21:38
Subscribe to DTC Newsletter - https://dtcnews.link/signup Today Dan and Julien joined us on AKNF to chat about email/SMS and why list building / owned channels are the highest priorities we hear from brands in 2022. Biggest Email/SMS wins from BFCM How to build your list Why you probably want to have you Email and SMS under one roof How to segment lists built from contests What to do wit...
Ep 161: Chippin Pet CEO Haley Russell on Crickets, Carp, and Global Warming 13.12.2021 32:05
Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and Welcome to the DTC Podcast, I’m Eric Dyck Today we’re chirping with Haley Russell, CEO, and founder of Chippin Pet which offers all-natural dog nutrition with planet-friendly proteins including crickets. Chippin has created the perfect storm for growth with their timely product that dogs love, and that pet owners can feel go...
Ep 160: AKNF - Scale School Preview: Pixel, Audience, and Scale Strategy 10.12.2021 15:40
Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we're catching up with Jacob and Nate to chat about their modules in Scale School: Facebook and Instagram Ads, the comprehensive media buying course we made in partnership with Pilothouse. https://learn.directtoconsumer.co/scale-school-cart Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcn...
Ep 159: Crunch Differentiation in CPG with Daily Crunch Snacks Founder Laurel Orley 06.12.2021 39:48
Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today it’s CRUNCH time with Laurel Orley Co-Founder and CEO of Daily Crunch Snacks, which offers a range of beautifully flavored sprouted almonds for mindful snackers looking for the ultimate CRUNCH. Daily Crunch Snacks was started just under three years ago but has truly sprouted since switc...
Ep 158: AKNF - Scale School: Facebook and Instagram Ads [Preview Module One and Two] 04.12.2021 23:11
Subscribe to DTC Newsletter - https://dtcnews.link/signup On this week's podcast, we're featuring two interviews we conducted with the Pilothouse team. These interviews serve as introductions to the second and third modules of our recently released social ad buying course. Grab it now while we've extended our BFCM sale for another week-> learn.directtoconsumer.co/scale-school-cart These talks w...
Bonus: How Klaviyo Became A $10B Email Unicorn + The Benefits of Being Full Stack with Jenna Crane 01.12.2021 23:15
Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and Welcome to the DTC Podcast. This week’s Bonus Episode is a big one, featuring Klaviyo’s Director of Product Marketing, Jenna Crane. Klaviyo is the eCommerce industry-leading Email Service provider, valued at close to $10B, and a true unicorn in the DTC Space. This podcast answers the HARD questions about Email and SMS Marketing Wh...
Ep 157: How Josh Elizetxe Would Build Snow Oral Care if He Was Starting Today 29.11.2021 1:23:11
Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and Welcome to DTC Podcast, I’m Eric Dyck, today we’re brushing up with DTC Icon, and friend Josh Elizetxe, from Snow Oral Care. Josh has been relentlessly growing Snow across all dimensions, expanding his product lines to electric toothbrushes, toothpaste, as well as toothpaste for children, and even dental insurance. This brilliant...
Ep 156: NFT for DTC? How Web3 and Metaverse are the Next 100x with The Lazy Marketer, Chris Rempel 27.11.2021 50:44
Subscribe to DTC Newsletter - https://dtcnews.link/signup And now for something a little different. Hello and welcome to the DTC Podcast. Today we're talking about how "the next internet" or Web3 will change the landscape for DTC Brands in the next 5-10 years. This wide-ranging conversation covers the core of crypto, Centralization vs Decentralization, and how Web3 gives consumers, bra...
Bonus: How to unlock your customer data and make more sales with Simon Data and The Farmer's Dog 24.11.2021 24:47
Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to a DTC Bonus podcast, this week with Adrian Evans, Senior Manager of Retention and customer strategy at The Farmer’s Dog, as well as Simon Data’s Director of Client support, Breanna Stewart. Simon Data is a Customer Data Platform that helps DTC brands unlock the power of their customer data and the Farmer’s Dog is one of...
Ep 155: Real Talk On The Supply Chain Crunch, Word's Best Checkout Experience, and the Future of NFT 22.11.2021 32:53
Subscribe to DTC Newsletter - https://dtcnews.link/signup Visit mercury.com/partner/dtc-newsletter Ian Leslie recently completed over 5 years as CMO for Industry West, an online furniture retailer, and has since moved to the service side, as a senior director of retail operations for Bolt.com Today's wide-ranging chat was a little different than normal, more personal and raw. Here are some of the...
Ep 154: AKNF - TikTok Creative Optimization and The Sounds That Pay 20.11.2021 22:54
Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler, and today we’re talking with Spencer from Pilothouse TikTok team as well as Sam and Kyle from Helmkin, who currently run DTC’s TikTok Ads. We cover: How to treat creative testing differently on TikTok How brands are innovating to be more native on the platform Lead Gen in q4 on TikTok Big Brands Doing Organi...
Bonus: Retention is the new Acquisition, Why "Buying Again" is more important than subscription with Repeat's Alex McEachern 17.11.2021 21:31
Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to this week’s bonus edition of the DTC Podcast featuring Alex McEachern, Director of marketing for Repeat, the “buy again” button for CPG brands. https://getrepeat.io Everyone wants subscriptions (especially in a CPG space) but not everyone wants to subscribe. That’s where repeat comes in. This podcast dives d...
Ep 153: Vessi's CEO Tony Yu's Q4 Lead Generation Brilliance (40K+ New Leads In 24 Hours With THIS Contest Strategy) 15.11.2021 37:03
Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and Welcome to the DTC podcast today. We return with one of our first ever guests, a friend of the show, a client of Pilothouse, and an inclement weather shoe magnate, Vessi’s Tony Yu. Vessi and DTC have grown a ton since we last spoke to them in April 2020, so it was good to catch up. DTC Podcast just reached 100K listens, while Vess...
Ep 152: AKNF - How to Hire, Train, & Retain Rockstar Media Buyers with Pilothouse’s Dave Steele and Kyle Hitchcox 13.11.2021 41:15
Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer, No Filler It’s FRIDAY and today we’re presenting part of a module in DTC’s first Course, Scale School: For Facebook and Instagram Ads. This killer convo features Pilothouse CEO and Cofounders Dave Steel and Kyle Hitchcox and I spilling the tea on some of the high level company building strategies that agencies and DTC...
Bonus: Tapping the Trillion Dollar Subscription Opportunity (for everyone) with Ordergroove's Greg Alvo 10.11.2021 22:10
Subscribe to DTC Newsletter - https://dtcnews.link/signup The Subscription Trade Union predicts that by 2023, 75% of DTC businesses will have a subscription component. Are you ready? Welcome to the DTC Podcast, I’m Eric Dyck. In this week’s Bonus Cast, we got down with Ordergroove’s CEO and Founder Greg Alvo. DTC marketers have a never-ending love affair with subscription revenue, as well as the t...
Ep 151: 3X to 10X ROAS and managing your customer lifecycle with Suit Shop's Kristen Jones 08.11.2021 55:11
Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck Today’s talk with Suit Shop’s director of marketing Kristen Jones about the life of a one-person marketing team at a fast-growing DTC brand. SuitShop, recently rebranded from the Groomsman Suit, is the solution for black tie attire: a sharp-looking, fully fitted tuxedo that can be purchase...
Ep 150: AKNF - Scale School is in Session! Learn the FB Marketing System Driving $50M+ in Value 05.11.2021 19:36
Subscribe to DTC Newsletter - https://dtcnews.link/signup Today's AKNF is an exploration of DTC's newest education offering: Scale School - Facebook and Instagram Ads. We cover: Why we built Scale School Why it's different than any educational product on the market Why a team of heavy hitters is better than a guru Why simple tricks and single tactics have stopped working and why you need To...
Bonus: Bainbridge Growth and Geologie breakdown the future of DTC brands 03.11.2021 29:41
Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we're joined by Bainbridge Growth principles Ben Tregoe and Austin Gardiner Smith as well as Geologie Skin Care's Co-Founder Nick Allen. We dive deep below the water to explore the iceberg of factors that really make or break your business (it isn't just CaC anymore). How Geologie unlocked growth with Bainbridge Why brands put too muc...
Ep 149: Wildstorming the Beauty Space -- Glamnetic's Head of Growth Margaret Fortner Returns! 02.11.2021 47:41
Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re magnetically drawn to past guest Margaret Fortner, head of growth at Glamnetic. You might remember Margaret from our previous Hydrant episode where we laid out her best insights for building a small but mighty growth team in the CPG world. When Glamnetic recruited Margaret she was naturally attracted to the beauty space, the uni...
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