DTC Podcast

Subscribe to DTC Newsletter -  ⁠https://dtcnews.link/signup This is a big one…a big moment for DTC Podcast. Today we’re tempting fate with Hamid Saify - SVP of Digital Retail at Liquid Death Mountain Water, one of the FASTEST growing CPG brands in history!  https://liquiddeath.com Hamid is one of the first-ever team members, along for the whole ride, starting in 2017 to today, where Liquid death i...

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, and this week we jam with Spencer, Pilothouse's TikTok lead who's living it up in Austen for a couple of weeks and rolling with some pros. Spencer drops five factors that can make or break your TikTok campaigns. Get Understood: Testing a variety of styles and lengths and how much info your customer needs to unders...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we get to chat with a true unicorn in the space, Printful's Dans Rozentals - Customer Success Team Lead. DTC Newsletter and Podcast uses Printful to make our referral program work like clockwork with very little lift. They're doing the same for 1000s of other customers like Nestle and lots of other big players This podcast gives the n...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, I'm Eric Dyck. Today we're reconnecting with Mid-Day Squares and their co-founders Jake Karls and Nick Saltarelli. These two are like live wires and the chemistry was great. I can't wait to throw down with them in Las Vegas in just a few weeks! There are a handful of tickets still available, but they won't last long,...

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, the DTC Podcast and today we're following up with Jordan Gordon on his up-to-the-minute learnings on email segmentation and whether Sniper or Buckshot segmentation is working best. This podcast is all about how to get the best results from your dormant audience, and answers the age-old riddle...when is a lower CTR...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we have an all-time classic episode that features Meta’s Director of Marketing Science for the Small Business Group (and 10-year FB veteran), Helen Crossley, along with Ben Yahalom, President of True Classic, which might just be one of the fastest-growing apparel brands of all time, goi...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Bushbalm CEO and founder David Gaylord. He will join us at C-Suite on March 23-24th, along with the 100 other DTC founders and executives mixing it up in Las Vegas.... Bushbalm makes a wide array of intimate care products from oils, scrubs, trimmers, and more, but you’ll hear how the vajacial, a product long offered by their wholesale clien...

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's Time for All Killer No Filler and it's time to get on board with GA4! Richard is Pilothouse's resident Google wizard and he's here to tell us what we need to know about Google Analytics, starting with the basics and most common views, all the way to advanced server-side tracking that's massively moving the needle for the Pilothouse tea...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, I'm Eric Dyck. Today we're catching up with C-Suite Mastermind mentor and CEO of Obvi, Ronak Shah. Ronak's financial background, and a chance to experience what sounds like a beast of a supplement company, set the stage for his company's incredible growth. https://myobvi.com Listen to this podcast to get a preview of...

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, the DTC Podcast and today we're catching up on Amazon with Rob and Clifford from Pilothouse Amazon Work with Rob, Clifford, and Pilothouse's Amazon division ➝ https://Pilothouse.co/amazon We discuss:  • Buy it with Prime checkout options appear on Shopify (the cost/benefit analysis) • New Sponsored Brand vide...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re covering financial footwork with Sabah’s Mickey Ashmore and Highbeam’s Samir Shergill. Mickey started Sabah with a simple goal: bring the timeless handmade craftsmanship of small-town Turkey to quality shoe loves everywhere, one pair at a time. This episode dives deep into Mickey’...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello, and welcome to DTC Podcast. I’m Eric Dyck Today we’re venturing into the wild with BattlBox’s John Roman. John joined Battlbox, a monthly subscription for hand-picked outdoor gear, shortly after they’d struck product market fit gold, and has helped propel them to high 8-figure revenues with an absolutely scorching subscription LTV th...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome back to another episode of All Killer, No Filler. Today, we've got something special for you that truly encapsulates the sentiment of 'All Killer.' In 2023 thus far, the pod has been filled with heavy-hitting advice, and unless you're sitting with a notepad taking diligent notes, chances are you've missed a moment or two! Sit back,...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast I’m Eric Dyck. Today we’re catching up with Sean McGinnis from Kuru on the CRO tactics that doubled their revenue, as well as a preview of what Sean’s going to be sharing at C-Suite Las Vegas, March 23-24 https://Directtoconsumer.co/events Our goal with the people we’re bringing as mentors at C-Suite is that...

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, and today we're talking about the creative trends that shaped 2022 and are accelerating into 2023, with Nikita and Cam from Pilothouse. The brands that won 2022 combined velocity, data, and quality in a relentless effort to feed the flagging Meta algorithm with creative that finds the right audience.  Learn w...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello, and welcome to DTC Podcast. Today we’re tackling a product with a purpose that's a little too close to home. As a follicly challenged person, I understand that for some with less perfect head shapes than myself, hair loss can be a confidence-shaking experience. That’s why Kevin Chen built iRestore, the hair growth system that’s scale...

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer, No Filler, the DTC Podcast and today we're catching up with Taylor, Socials Technical Director for Pilothouse on the big trends and developments on Meta's Ad Platform, so far in 2023, Zuckerberg's so-called "Year of Efficiency" You'll hear: How to combine the Pilot Test with Advantage+ for 40% faster learnings! On-Platform...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, I'm Eric Dyck. Today we're letting Kismet take over in our chat with C-Suite Las Vegas Mentor, Director of E-commerce at Mini Katana, Karly McFarland. To join us in Las Vegas, March 23-24 ➝ https://directtoconsumer.co/events Karly is a force of nature I met at our first meetup in March last year. Since then, she's be...

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler the DTC Podcast and today we're talking with Jeff Shannon, co-founder of DTC as well as Pilothouse about how Pilothouse is currently using AI to increase productivity, efficiency, and ability to iterate (to make more sales). You'll hear: Incentivizing teams to innovate on AI for your organization The power of promp...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, today we're catching up with a content marketing mentor of mine, Aaron Orendorf, who I've followed closely since his days with Shopify Plus as well as Common Thread Collective, where he's steadily become the king of long-form b2b content that ads value to the ecosystem. That's why I HAD to catch up with him on his sw...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today we’re getting cozy with Davie Fogarty from The Oodie, the wearable blanket brand that reported earnings of over $400 Million dollars earlier this year. https://theoodie.com/ Davie is a born entrepreneur, dedicated to constantly learning and expanding from eCommerce into both SaaS an...

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, the DTC Podcast. Today we're rifling through some critical learnings with Jordon Gordan, Director of Email and Retention at Pilothouse. Jordan's looking at Macroeconomic trends and the reality that many clients are refocusing top-of-funnel ad budgets to be more efficient, which inherently is going to drive fewer e...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we're talking with the founders of RepAI, Yoav Oz and Shauli Mizrahi, about how brand owners can convert more of the users they bring to their page with an AI sales concierge. Check out RepAI's special offer for DTC Listeners: https://try.hellorep.ai/partners?utm_source=sponsorships&utm_campaign=dtcpodcast We cover: Conversational...

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast Today we're releasing the feature fireside chat with Andrew Wilkinson from Tiny from our last live event, C-Suite Mastermind in Victoria's BC. Andrew, who the Hustle dubbed "The Warren Buffet of Startups" is one of the most successful entrepreneurs in the world, having ownership in over 40 businesses that operate in a...

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, and today we're catching up with Jamie and Joe from RUX, and Jacob and Abby from Pilothouse's Pilot Program on their crazy q4 success. Get RUX in your life ➝ https://rux.life Work with the Pilot Program ➝ https://www.pilothouse.co/get-in-touch We covered some of this material on DTC Newsletter's 4 part "Campaign C...