DTC Newsletter and Podcast

DTC Podcast

Business EN ↓ 755 episodes

Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directtoconsumer.co

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DTC Newsletter and Podcast

Category

Business

Podcast website

directtoconsumer.co

Latest episode

Jul 10, 2026

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Episodes

Ep 447: C-Suite Exclusive: How to Build a Mathematical Model that Leads to your Growth Goals with Sarah Carusona from Alpha Lion 14.10.2024

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we're revisiting Apex Operator Sarah Carusona's talk from C-Suite Mastermind in Victoria BC. Sarah has masterminded growth for brands like Olukai, Roark and now Alpha Lion along with cutting her teeth in the trenches of performancing marketing with Common Thread Collective. In C-Suite Talk she gives you a simple mathematical model whe...

Ep 446: C-Suite Exclusive: The Art of Not Leaving Money on the Table - CRO in 2025 with Warpdrive's Brett Turner | AKNF 11.10.2024

Subscribe to DTC Newsletter - https://dtcnews.link/signup On today's AKNF we're revisiting Warp Drive's Brett Turner's talk at C-Suite Mastermind about the state of CRO in 2025 and the art of not leaving money on the table... This talk focuses on helping you nail your testing methodologies so you can actually be sure that the tests you're running are actually working, also providing some fun live...

Ep 445: C-Suite Replay – 8 Figure Product Launch Schedule with Brandon Horoho Montana Knife Company 07.10.2024

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, today we're sharing another talk from C-Suite Mastermind, with friend of the Podcast Brandon Horoho from Montana Knife Co. Brandon came to C-Suite and blew all our attendees away with this authenticity and story, and showed everyone what it looks like to plan ahead...we're talking 2 years of product launces meticulou...

Ep 444: How to Maintain A Brand that Lasts (When Creating a Metric F*&^ Ton of Content) | AKNF 04.10.2024

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today's AKNF Podcast is another session from C-Suite Mastermind with Avery from Pilothouse. For her talk she focused on how to grow your brand through ads on social media, in a way that resonates and actually performs with your target audience. Listen and you'll learn practical methods to discover, define, and speak to each of your customer...

Ep 443: C-Suite Mastermind Exclusive: Four Sigmatic's Rick Cadotte on Small Wins that Stack Up to Big Results 30.09.2024

Subscribe to DTC Newsletter - https://dtcnews.link/signup Today's DTC Podcast is taken from Rick Cadotte's day 2 presentation at C-Suite Mastermind a few weeks back. This event brought together 50 fast growing brands from across the US and Canada for two days of unforgettable learnings and experiences. Rick is the VP of Growth at Four Sigmatic, one of the world's largest ground coffee brands, and...

Ep 442: Unlocking Premium Amazon A+ Content: Best Practices and Mistakes to Avoid with Pilothouse | AKNF 27.09.2024

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome back to the DTC Podcast! Today, we dive deep into the world of Amazon A+ content with Pilothouse's own Amazon experts, Sabrina and Rob. As your ultimate tool for converting potential customers, A+ content is a must-have for any brand serious about succeeding on Amazon. In this episode, Sabrina and Rob break down exactly how to l...

Bonus: The Democratization of Connected TV – Roku’s Self-Serve Ads Manager is Here 25.09.2024

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we’re joined by Peter Hamilton, Head of Innovation at Roku, who shares how Roku is reshaping the connected TV (CTV) advertising landscape. With a new self-service ad platform, Roku is breaking down barriers, allowing DTC brands to easily enter the world of television advertising. Get started with...

DTC Archive: Don't Dare call it CONTENT. The Art of Brand Storytelling with Niclas Bornling from Craft Sportswear 23.09.2024

Subscribe to DTC Newsletter - ⁠ https://dtcnews.link/signup⁠ Today we're digging into the DTC vault to one of this year's most listened to episodes with Niclas Bornling on the power of story telling in footwear. Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today, we’re excited to have an incredible guest, Niclas, who has masterfully woven the art of storytelling into the fabric of...

Ep 441: How to Crush Halloween Campaigns On Meta (Plus Doing Data Different) | AKNF 20.09.2024

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we're joined by the creative minds from Pilothouse: Taylor and Aves, who share their expertise on preparing for smaller but increasingly important holidays, such as Halloween. With Halloween and Thanksgiving on the horizon, this episode dives into strategies to capitalize on these growing con...

Bonus: How Carpe Scales Global Sales with Strategic International Expansion and Passport 18.09.2024

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, we dive deep into the strategies for successful international expansion with Kasper Kubica, co-founder of Carpe, a leading DTC brand specializing in sweat solutions, and Tom Griffin from Passport, a global shipping and internationalization partner for DTC brands. 🚀 Ready to reach your brand’s global pote...

Ep 440: Driving 5x Digital Growth – How Salt & Stone Optimizes E-commerce and Amazon Sales 16.09.2024

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast! Today, we sit down with Dejan Rankovic, SVP of Digital at Salt & Stone, a natural personal care brand that’s making waves in the industry. With experience scaling growth at Dr. Squatch and Netflix, Dejan brings a unique perspective on optimizing digital marketing strategies to drive exponential growth. https:...

Ep 439: Maximizing Google Ads Profitability – Aligning Campaigns with Unit Economics | AKNF 13.09.2024

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast! Today, we're joined by Brian Juhos from the Pilothouse Google Ads team, who shares key insights into optimizing Google Ads campaigns for maximum profitability. In this episode, Brian breaks down common mistakes brands make in their Google Ads strategies and explains why aligning ad campaigns with real busines...

Bonus: How Payne Glasses Enhances Their Customer Experience with iAdvize AI (Listen and get a FREE Pair of glasses!) 11.09.2024

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. Today, we're exploring the transformative role of AI in customer experience with two industry experts: Mike de la Cruz, President of iAdvize, and Katie Himes, CX Lead at Payne Glasses. Experience iAdvize Yourself (and Get Yourself a FREE Pair of Glasses) https://www.iadvize.com/DTC In this episode,...

Ep 438: How Dosso Beauty is Tackling Hair Deserts with Hypoallergenic Braiding Hair with Co-Founder Kadidja Dosso 09.09.2024

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast! Today, we're joined by Kadidja Dosso, founder of Dosso Beauty—a brand offering hypoallergenic braiding hair. Kadidja shares her journey of turning a personal allergic reaction to braiding hair into a thriving business, tapping into an underserved market need. She discusses the challenges of scaling a beauty b...

Ep 437: Mastering Email Marketing - Choose Your Strategy with Jordan Gordon’s Quadrant Framework (Plus the TWBERP Announcement) 06.09.2024

Subscribe to DTC Newsletter - https://dtcnews.link/signup On today’s episode of the DTC Podcast, we're diving deep into an email marketing strategy with Jordan Gordon from Pilothouse. As we gear up to launch our first NEW Podcast on the DTC Podcast Network: "World's Best Email and Retention Podcast," henceforth known as TWBERP by nerds like us, Jordan shares foundational insights...

Ep 436: The Role of Brand in Scaling a Premium DTC Pet Food Company: Insights from Ollie 02.09.2024

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we're thrilled to have Nicole Sumner, Brand Director at Ollie, joining us. Founded in 2016, Ollie is a leading player in the premium pet food industry, specializing in fresh, high-quality meals for dogs. In this episode, Nicole dives into Ollie’s growth journey, particularly how the company n...

Ep 435: Ultimate Guide to Q4 Ecommerce – Part 1: Stocking The Pond & Planning for Peak Season | AKNF 30.08.2024

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we’re diving into the ultimate Q4 preparedness guide with the expert team from Pilothouse. As we approach the busiest time of the year for e-commerce, the stakes couldn’t be higher. That’s why we’re bringing you this in-depth conversation on how to stock the pond and get every aspect of your mark...

Ep 434: How VKTRY Gear Achieved 240% Growth (Profitably) by Mastering Niche Marketing in Sports 26.08.2024

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. Today, we’re joined by Drew Arciuolo, the visionary VP Marketing behind VKTRY Gear, a brand that has mastered scaling in the competitive world of athletic footwear accessories. In this episode, Drew shares how VKTRY Gear broke through a revenue ceiling and achieved explosive, profitable growth by narrow...

Ep 433: DTC Debates – All In On Amazon vs. Diversified DTC | AKNF 23.08.2024

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the All Killer, No Filler DTC Podcast, we dive into a lively debate between two Amazon experts, Clifford and Rob, who discuss the merits and drawbacks of focusing your brand's sales efforts on Amazon versus a DTC website. Clifford argues for the power of Amazon’s massive organic reach and built-in marketing services,...

Ep 432: The Funnel is Dead – Introducing the TORNADO 🌪️ with Cherene Aubert from ILIA Beauty 19.08.2024

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast, where we dive into the strategies behind some of the most successful direct-to-consumer brands. Today, we’re joined by Cherene Aubert, a seasoned marketing expert with a storied career in beauty and e-commerce. Currently driving growth at ILIA Beauty, Cherene shares insights into scaling a beloved brand post-acqu...

Ep 431: How to Develop Your Own Data-Backed Creative Strategy: A Pilothouse Case Study | AKNF 16.08.2024

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. Today, we’re diving deep into creative strategy and media buying with Henry Banfield from Pilothouse, a senior content manager and media buyer. Henry brings a wealth of knowledge on how to effectively use data-driven creative testing to uncover what resonates most with your audience, which is crucial fo...

Ep 430: Frost Buddy's Brock Mammoser on $30M in Year Four and The TikTok to Meta Creative Pipeline That's Fueled It 12.08.2024

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we have Brock Mammoser, co-founder of Frost Buddy, the innovative drinkware brand that’s taken the market by storm. Frost Buddy's rapid rise to success, fueled by the Universal Can Cooler, showcases their knack for identifying and solving real consumer problems. In this episode, Brock shares...

Ep 429: Are Your Amazon Ads Cannibalizing Your Organic Results? (Plus Prime Video Ads and Amazon Earnings) | AKNF 09.08.2024

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. Today, we’re diving deep into the world of Amazon advertising with Clifford and Rob from Pilothouse. As Amazon continues to be a pivotal platform for DTC brands, understanding the nuances of ad spend can make or break your strategy. In this episode, we uncover the secrets behind effective Amazon adverti...

Bonus: Monos' Mike Wu on Scaling Customer Service with AI 07.08.2024

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. Today, we're joined by Mike Wu from Monos, a leading brand in the travel and luggage industry. Mike shares how Monos has successfully integrated Zowie.ai into their customer service operations, handling 50% of customer inquiries and freeing their team to focus on more complex tasks. Key Insights: AI...

Ep 428: Brandon Horoho from Montana Knife Company: Chronicles of the Drop Model at 8 Figure Scale + Secret VIPS 05.08.2024

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. Today, we're thrilled to have Brandon Horoho from Montana Knife Company join us. Brandon's returning to the podcast to update us on his fantastic growth, and announce that he's joining us at C-Suite Mastermind Sept 18-19. Come hang with Brandon and I! https://events.directtoconsumer.co On th...

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