DTC POD: How The Best Brands Are Built

“The cost of acquiring a customer is higher than its ever been.” @JulianaJaxx #DTCPOD “Your current customers are much more likely to make another purchase from you and when they do, they often spend more money than the first time buyers.” @JulianaJaxx #DTCPOD “If your customer doesn't feel special, ultimately, he's not going to buy from you again” @JulianaJaxx #DTCPOD “By analyzing historical dat...

“When working with creators and influencers, you want to have a really structured and optimized process for content creation.” @jadesai94 #DTCPOD “Most campaigns should look to drive brand awareness and create content. Those are the only things that are guaranteed.” @jadesai94 #DTCPOD “Lifestyle content is great because it allows an audience to make the connection that they can see themselves usin...

“Apple’s new update on iOS 14 will make users opt-in for advertising data rather than opting out.” @jadesai94 #DTCPOD “With Apple’s change, if some adds to a cart and purchases, you will only see the purchase conversion if the purchase is prioritized.” @jadesai94 #DTCPOD “Make sure you're adding simple elements to your creative like price overlays, discount call outs, shipping call outs, product b...

“Brands that are doing partnerships well think about partnerships put a lot of thought into building authentic relationships with partner brands.” @connersherline #DTCPOD “We haven't necessarily seen the highest cross-selling metrics on products alone. It's so much more psychographic.” @connersherline #DTCPOD “The best partnerships really are like a win-win on both sides.” @connersherline #DTCPOD...

“We waited until feedback said 90% of our customers loved our product and found it useful before deciding to launch.” @aishacee #DTCPOD “We decided to switch to pre-orders when we ran out of inventory and were clear in communicating when customers could expect their product.” @jennygao #DTCPOD “People don’t want to just buy stuff they want to feel like they are a part of something and feel a conne...

“Influencer marketing and creator marketing is a lot more than just sending creators product and having them post.” @jadesai94 #DTCPOD “The fastest way to level up your content is by delivering creators a strong creative brief.” @jadesai94 #DTCPOD “In your creative brief, you want to include three to four brand values and three to four product benefits that you want the creator influencer to menti...

“Even if it’s just one or two degrees of innovation, being slightly innovative allows a brand to connect with people in a different, unique, and authentic way.” @goodwipes #DTCPOD “Any category that you go into is going to be competitive, whether that's online or in brick and mortar. Most likely, there will be something that exists that’s somewhat similar to what you are trying to achieve.” @goodw...

Being an early employee at Daily Harvest and getting a front-row seat to Daily Harvest’s growth was incredibly helpful in understanding how to grow a business.” @mayssa_c #DTCPOD “Something that I really love about the CPG world is that the best products rise to the top. It’s not always the ones with the biggest PR team or coolest brand.” @mayssa_c #DTCPOD “We think a lot about brand and how do we...

“The initial seed capital that you need to go from zero to one is usually something you will have to raise on your own.” @DanielRodic #DTCPOD “The most important thing is not the dollar amount or the valuation tied to funding, but that every single line in a contract technically has some cost related to it.” @DanielRodic #DTCPOD “At Clearbanc, we don’t make founders give personal guarantees or mak...

“If you’re looking to scale user-generated content and influencer-generated content, Trend can help you do it at $100 per creator.” @jadesai94 #DTCPOD “To run a successful creator or influencer campaign, you want to make sure you pick creators and influencers that fit your brand.” @jadesai94 #DTCPOD “The reason creator and influencer content works so well is that it often looks native to the platf...

“When you find good people keep them close, even if you don’t know yet how you might work with them.” #littlerituals #DTCPOD “Once you take venture capital funding, the pressure to grow is on and you have to commit to a certain timeline for growing, a certain rate of growth, and a certain rate of spend.” #littlerituals #DTCPOD “Even if your unit economics don’t show growth right now, there has to...

“If you want to get even more mileage out of influencer and creator partnerships, you should try whitelisting and dark posting.” @jadesai94 #DTCPOD “Return on ad spend can go up by 20% when using whitelisting and dark posting.” @jadesai94 #DTCPOD “A big benefit of whitelisting and dark posting is that you are essentially adding new audiences you can use in ads.” @jadesai94 #DTCPOD “Receiving acces...

“The most important thing for digitally native brands is that they stand for something beyond just the product.” #theverticale #DTCPOD “People don’t want to just buy stuff they want to feel like they are a part of something and feel a connection.” #theverticale #DTCPOD “We really want to be an authentic third-party voice that customers can trust and trust purchasing from.” #theverticale #DTCPOD “E...

“If you’re sourcing and creating high-quality user-generated or influencer-generated content, throw it on your product page.” @jadesai94 #DTCPOD “Using Trend can help guarantee that your brand consistently generates high-quality custom brand content.” @jadesai94 #DTCPOD “You don’t always have to talk about product features. In fact, you should try to sell benefits or outcomes whenever possible.” @...

“I remember walking the halls of EXPO West and not really seeing any multicultural food brands. That was my ‘aha’ moment to build this brand.” @jennygao #DTCPOD “I spent years sourcing the best quality ingredients all across China for my restaurants, my private dining concept, and knew that great flavors were universal.” @jennygao #DTCPOD “The fact that we small-batch craft the sauces in my hometo...

“Black Friday sales in the US have increased by over $1B every year since 2017.” @jadesai94 #DTCPOD “Let consumers know when your deals are so they don’t have any reason to hesitate on purchase and holdout for a better deal” @jadesai94 #DTCPOD “Discount bundles can help you get rid of slow-moving stock, allow consumers to sample less popular offers, and increase AOV.” @jadesai94 #DTCPOD “Don’t run...

“To get meaningful results from focus groups in CPG, you need to know who your target customer is, conduct blind product testing, and A/B test.” @aishacee #DTCPOD “The amount of product research you need to conduct is going to depend on your industry and your experience in your space.” @aishacee #DTCPOD “We waited until feedback said 90% of our customers loved our product and found it useful befor...

“The recovery rate for cart abandonment is almost 2.5x greater using texts than email.” @yotpo #DTCPOD “If you don’t have brand right, you’re going to be starting with a rocky foundation. Make sure to do this in-house and don’t outsource it.” @jjeremycai #DTCPOD “Having a clean list has helped us get really high open-rates. We automatically unsubscribe anyone who hasn’t engaged with an email in 12...

“For a brand that’s sub-$10M in revenue, there has to be some kind of economic moat in the company that gets them to $10M.” @mrsharma #DTCPOD “You have to be consistently focused on product launches, figuring out what’s coming next, and listening to the customer.” @mrsharma #DTCPOD “Performance marketing should extend something that is already great. It shouldn’t be the tactic to build the busines...

“You shouldn’t look at the competition you should create a brand that stands for what you stand for and what you want to disrupt.” @uglyhugh #DTCPOD “I always recommend taking a night to sleep on ideas that can have a big impact on your business. Your thinking might be different the next morning.” @uglyhugh #DTCPOD “If you put a product into a store you probably won’t hear back until 12 months whe...

“Even though there was a lot to learn as first-time founders but I think our lack of experience has led to innovation and belief we can do it.” @DeeCharlemagne #DTCPOD “Storytelling is really powerful especially in a world where most brands are focused on performance marketing.” @DeeCharlemagne #DTCPOD “One of our first meetings was writing down the values of our company as much as it was writing...

“A repeatable, standardized process can go a long way to making sure you have an effective and efficient campaign.” @jhcjr_ #DTCPOD “Finding creators for your campaign is one of the most crucial steps to campaign success.” @jhcjr_ #DTCPOD “It’s not enough to just include a checkmark that a creator is willing to join your campaign. Don’t forget things like shipping info, content rights, whitelistin...

“You have to find a way to have scalable growth and be profitable while growing.” @DMTintner #DTCPOD “Using a subscription offering can help you achieve your return on ad spend a lot faster if your product needs to be replenished frequently.” @DMTintner #DTCPOD “If you pick the right creators to work with, they will naturally keep mentioning your product even if they aren’t being compensated for e...

“The reason why we have such a high open-rate is that we take a very aggressive approach to list cleansing.” @nomadgoods #DTCPOD “As soon as someone gets added to our email list they have about 120 days to engage with our content. If they don’t, we unsubscribe them.” @nomadgoods #DTCPOD “We send two types of emails: 1. Evergreen flows (cart abandonment, post-purchase, etc.) 2. Campaigns (product l...

“Work with some of your best creators and influencers for Black Friday and Cyber Monday.” @jhcjr_ #DTCPOD “When someone sees your product in the hands of a creator, that social proof can speak volumes.” @jhcjr_  #DTCPOD “When you are partnering with content creators, leverage that content in email marketing.” @jhcjr_  #DTCPOD “FOMO is a great way to generate conversions for your business.” @jhcjr_...