Drop The Mic with Jason Hunt

How he started out in real estate  - He learned from his real estate father and traveled in Asia. After seeking the best location for his resort, He created his own vertical in Southern Ontario from the supply side to install. With the help of efficient Canadian building technology, he ventured into building material distribution and construction. He had a dream and vision, and he started making i...

In today’s episode, we discuss Avoiding the “Content Graveyard.” My guest expert today is Alan Silvestri, the founder, and CEO of Growth Gorilla. They help B2B SaaS companies promote their content to get high-quality publishers to link to it, increase traffic and sign-ups, and win at the SEO game. Alan is also a Back to the Future fanatic and daily drives a Delorean. Audio Alan’s affiliate marketi...

Today’s episode discusses ‘Strategies for Maximizing Your Time at Local Business Networking Events’. My expert guide today is John, re-runs frequent local business events. Motivation for John to the events industry: He started with community-based fundraising events that inspired him and his old friend to get into that space. How his events differentiate from others - John denotes that his events...

In today's episode, I talk with my co-author, Mike Ulmer. We are talking about 'How We Wrote 'Drop The Mic Marketing .' Mike's bio speaks volumes: Aside from co-authoring Jason's debut book 'Drop The Mic Marketing,' Mike Ulmer has had an illustrious 25-year career in journalism, having worked for the Woodstock Sentinel-Review, The Hamilton Spectator, The Hockey News, Southam News, National Post, a...

 In today’s special episode, LeadsCon Podcast host Ian McRae speaks with fellow guest and me, Collin MacMillan, of Riverwood landscape. We are tackling the ever-large and relevant topic of lead magnets. Collin starts us off with an insight into the landscaping industry, its boom, and the early days of the operation of his company. He observes that the landscaping industry has experienced rapid gro...

In today’s episode, I am privileged to host myself to talk about the 4C’s To Selling via META. As many of you may be aware, META is an umbrella for the leading social media sites, including Facebook, Instagram, WhatsApp, Messenger, and Meta Quest. This is a very important subject in 2023, given that how we use Meta (Facebook, Instagram, Whatsapp) is no longer the same. The 4C’s to selling via Meta...

In today's episode, we are dissecting whether airline loyalty businesses are worth more than the airline itself. My guest today is Mark Ross-Smith, a tech entrepreneur in the airline industry. Loyalty business is proving increasingly profitable, with the value of some mileage sales surpassing that of the core operations. Recent research findings indicate that loyalty programs bring upwards of 50%...

In today's episode, I am privileged to talk with a fellow Canadian on a topic I am passionate about, systems and processes for business. In all honesty, Marquis dissects this topical area rather authoritatively and eloquently. With the rapid pace of digital transformation in the business environment, every organization is increasingly looking to streamline its workflows. Indeed, we must emphasize...

In this episode, we discuss marketing systems for small teams and budgets. My guest today is Sarah Block: a writer, editor, and content marketing strategist. With a particular specialization in marketing systems and budgets. She spells out how small teams can kick-start the process of building an effective marketing strategy under budget. With my guest, we also delve into fundamental questions to...

A mentoring program is one of the most crucial and impactful tools a business can use to develop extraordinary talent and realize improved results. A mentoring mindset can be the byproduct of growing relationships with your networks. In today's episode, we are talking about establishing a mentoring mindset. Our guest on today's show is Christy, CEO and co-founder of Pollinate Networks Inc. As Chri...

In today's episode of the Merged Podcast, I am bringing Dave back due to popular demand. It is the first hat trick for a guest on the Merged Marketing podcast! We are delving into a successful case study: How we generated 2,377 leads for a Caribbean Resort. I break this episode into three specific parts. The first segment deals with the client's status before the Merged campaign. In the second par...

Directing traffic to your website is fantastic. However, it is pointless to have many visitors who do not convert. Right? The best way to generate new leads is by use of a lead magnet. Indeed, lead magnets don't get the hype for nothing: they can be very persuasive and influential if appropriately utilized.  Lead magnets are the essential pillars for a marketer to convert traffic into leads. This,...

You probably regard TikTok as the latest social media application for fun viral videos. However, you may need to learn that this platform can be an excellent avenue for growing your business. Besides being the go-to site for people seeking quick entertainment and more likes, TikTok is an overly effective marketing tool for those who know how to leverage its potential. This is the case because the...

Do you yearn to create that perfect or winning ad? Today we welcome back the last episode’s guest expert Dave Kerr to discuss creating that successful advertisement. Indeed this is a special episode because it is a departure from the usual: today, I talk with my guest face-to-face from our office. Discover the North Star or guiding light for developing and deploying successful advertisements.  Dav...

How can you devise, fine-tune and sustain an optimal digital marketing strategy for your business in today’s ever-changing digital landscape? It is critical to master, create and maintain an agile marketing strategy to seize growth opportunities and grow your bottom line. In this episode, we chat with a former guest on this podcast, one of our digital marketers Dave Kerr. Do you know the right sta...

You often put in your brains and brawn to develop that Instagram content to grow your follower base. Yet you need help understanding why your follower numbers still need to improve. All you ever manage is just a few comments or likes from a handful of your followers. How is it that many other Instagram content creators in your niche are attracting and growing their follower numbers? You must wonde...

Do you desire to increase the number of people your marketing content reaches on various social media sites? In today’s competitive, fast-changing business environment, it can prove challenging for a small or medium business to create original, consistent and impactful multi-use content. You can gradually grow your organic social media reach and close more sales by adequately leveraging multi-use...

Is it about time your business benefited from an SEO program? Search Engine Optimization (SEO) is increasingly the go-to strategy for organizations to boost the ranking of their websites in search engines. Knowing the perfect jump-off point for starting an SEO program can be a rather complicated affair. It is crucial to get that timing right if you intend for your brand to climb in google search r...

Funnels have been part and parcel of marketing and sales processes. However, with the advancement of technology and change in consumer behaviour, you may wonder if funnels still have a place in today’s way of doing business.  In this episode, we hear from a digital marketing expert about the place of funnels in modern-day business. He shares with us the six steps of his growth funnel domination fr...

In today’s digital business climate, how best a sales team utilizes technology can differentiate between successfully closing a deal or losing out on a client. Closing sales is the most crucial final step for a sales team after prospecting, building a relationship, and performing a demo. There is no denying, therefore, that closing sales are the most challenging undertaking that demands sales reps...

In today’s digital marketing world, converting a visitor into a customer is one of the most coveted things. Every webpage owner yearns to have everyone click on their ad to develop enough interest in the product/service offered, sign up for the newsletter, or make an order. Landing pages are the first punch in running a successful digital marketing campaign. It is one thing to have landing pages a...

How To Connect Your Marketing to Revenue Is your marketing plan working for you? is it helping you scale your business and growth? If these questions linger, then this episode is yours. When examining your marketing plan, You need to look at and explore that entire customer journey from that initial touchpoint to the point of sale. And that initial touchpoint could be an organic Facebook post; it...

  Content Marketing Made Simple - Jesse Schoberg. Are you a content writer struggling with getting traffic to your content or blog posts? In this episode, we dive deep into the nitty gritty of content writing. We discuss the challenges and hurdles experienced when producing and publishing content. Learn how to optimize your content effectively and how best to implement your SEO strategy. We talk a...

How can companies differentiate themselves in a crowded field? My guest on today's episode is Alannah Della. Alannah is the brand director of FanDuel. If you're not familiar with FanDuel, there's a good chance you're probably not a sports watcher. Every single Sunday, as I watch football, I am inundated with content in the form of commercials from FanDuel. It's all over my social media. It's all o...

Are you an affiliate marketer? Are you thinking of getting started as an affiliate marketer? In his episode, our guest has 20+ years of experience in online gambling and affiliate marketing. His startup StatsDrone aims to make your life easier, starting in affiliate marketing. We discuss at length what affiliate marketing is, the changing trends in the niche, and strategies on how to generate traf...