Driving the Business: Beauty Brands & Entrepreneurship

I sat down with Craig Brimm who has successfully managed a creative career spanning two decades in the advertising world. Craig has created content for many titans in the industry like McDonald's and Toyota while also curating TV and ad campaigns for many of the largest beauty brands.  We talk how the role of the ad agency has shifted, how he has managed moving in and out of full-time entrepreneur...

This is a new episode formatting I'm trying out.  Life reflections that may or may not be directly related to the beauty business or entrepreneurship but are reflections that have proven immensely valuable for me in navigating this thing called adulting. In this episode I'm reflecting on how I have handled the big problems of life and embracing that there is no easy way out, no cheat sheet and no...

Get ready to have the FIRE brought to you in this one. I talked my way into an interview with one of the industry's busiest, most celebrated hair stylist and salon owners - Pekela Riley. She is teaching a MASTER CLASS in this discussion on her journey in the beauty industry.  We get insight into the curvy road that's led to her success and how hard work combined with humility have been her secret...

19 years of selling beauty products at live events and trade shows and I have the inside cheat sheet for you. This episode is filled with tangible tactics that you can execute and realize the kind of long term revenue that you should get from investing in a trade show. See how products sales, discounts and free giveaways play into your success. There is a real soap box moment here on why I HATE gi...

It's been way too long! But I'm back in the studio and ready to help you drive the business. First thing...let's catch up on life and what's been happening with me the last few months. In this catch up episode I talk about the insanity of running my own small, growing business; how celebrating small customer victories keeps me AMPED UP; and how the song Baby Shark saved my life last weekend. Plus,...

Surround yourself with smart, ambitious people. The team that helps me produce this show - the transient intellects - are a talented group of people that truly embody driving the business. While working through a technical challenge my audio engineer, Jason, and I get into a thoughtful conversation about the hustle and grind of entrepreneurship. It get REAL as we both share the experience of our j...

After watching a young man's response to a disappointing professional set back I'm reminded how important perspective is in life. I share a hard no I received in my career and what my response was after the initial shock and disappointment. Check out the video from Zakeel Gordon on LinkedIn - here - to see for yourself and prepare to be moved!   Next up, I share my review on Cosmprof 2018 in Las V...

I'm baaaack and excited to be back in front of the mic and sharing with you. In this episode I share whats been happening with me the last few weeks...and its happens to EVERY entrepreneur. I then highlight one of Instagram newest launches with IGTV and what it means for consumers and advertisers. Finally we dive deep into the details of how email marketing is your best, low cost tool for new cust...

Y'all this episode is pure FIRE. I'm bringing you the inside track on what retail buyers are looking for when assessing new brands. Karonda Cook is the former Director of Merchandising for Sally Beauty who successfully grew her beauty categories double digit while sitting in the driver's seat. She is teaching a full Master Class for FREE here. We talk brand owner misconceptions about retail distri...

Today's episode is more of a rant that the typical structure of other episodes.  I tackle upcoming industry shows you should attend and why. Then I deep dive into why EVERY entrepreneur should have a tribe of advisers and how you can build yours without having  Oprah on speed dial. Get ready because this episode could be a game changer for you.

My thoughts on Revlon's new first female CEO, Debra Perelman. I then dive deep and provide the cheat sheet for engaging with a private label or contract manufacturer in the beauty space.  Before a manufacturer can answer the question of "how much does it costs to do business with you," be prepared to answer three key questions around formula, packaging and order quantity. Learn the terminology and...

Gerilyn Hayes is a professional writer. She hosts CurlTalk TV and is the Senior Copywriter for NaturallyCurly, a large online media beauty platform that is focused specifically on the needs of the curly hair consumer.    Gerilyn shares how she transferred her childhood love of words and reading into a career that has spanned throughout multiple industries leading her to beauty and fashion. We talk...

Our first podcast could be no one else other than my business partner, Erica Douglas. On this episode we talk about Erica's journey from cosmetic chemist to CEO of mSEED group. We dive deep into how the idea for the company's unique business model, as both a contract manufacturer and marketing agency, came as rejection from a grad school project. Hear details on how Erica found her co-partner (me)...

If you have ever wondered what goes into a marketing plan that allows you move quickly and efficiently in the market with your idea then this episode is for you! I outline why its a must that you have a plan followed by the basic elements that need to be included. If you are an existing brand owner who's been out there a while or just starting there is some value here for you.  I start off ranting...

Introductory episode for Driving the Business podcast. Find out who is Anthony Standifer and why this a MUST podcast if you are a beauty brand owner, entrepreneur, employee or someone connected with the beauty industry.