Driving Demand

Sam Dunning is the Sales Director and Co-Owner at Web Choice and also host of the Business Growth Show.  Sam is currently all over the LinkedIn feed talking about how to build out your SEO efforts and how it fits with your overall demand generation strategy. In this episode we talked about: What is the difference between on- and off-page SEO? How to niche down your keywords to dominate rankings St...

The average tenure for a B2B SaaS CMO is below 2 years.  Johanna Fagerstedt has been the CMO at Quinyx for the last 9 years and in this episode she shares some of her biggest learnings. In this episode we talked about: Making the transition from a Lead Machine to a Revenue Team. How do you successfully sell to the enterprise segment? What is most important when you evaluate new markets and how do...

Frida joined GetAccept in late 2019 when they had just closed on their Series A investment. At the time they where 3 marketers focusing mainly on organic/events. She was tasked with building a world class marketing team and to create an inbound machinery to rapidly scale GetAccept's growth.  In this episode we talked about: Strategy to scale a marketing team from 3 to 27 people in 2,5 years T...

Paula Molinar is the Senior Manager, Demand Generation at Paddle. Paula started at the company in 2019 when they where just 90 people. A few weeks ago they took in their series D investment of $200M and in this episode Paula share their biggest learnings and also marketing successes. In this episode we talked about: Moving from capturing to creating demand Insights from having BDRs within the mark...

For the first time ever i had two guests joining me, both working at Optimere - a Copenhagen based SaaS company. Jillian Als is the VP of Marketing and Jasmine de Guzman is the Manager, Revenue Marketing. In this episode we talk about: What is Revenue Marketing at Optimere? Focusing on capturing vs creating demand when there already is a lot of existing demand? The danger of focusing too much on p...

For the first time ever you will listen to your host share his perspective on Demand Generation and how to build a demand framework and playbook from scratch. In this episode we touch upon: - How to make the transition from Lead Gen to Demand Gen? - What's the most important metrics to follow daily? - How do you build up and develop a successful demand team? - How do you create your own deman...

Liam Bartholomew is the Global Head of Demand Gen at Cognism. During 2021 they made their big shift from traditional lead gen towards demand generation and in this episode he shares the secret recipe that made it so successful. Oh, and they just took in their Series C investment of $87,5M! We also talked about: How the discussion around demand gen started internally How they scaled their marketing...

Bill Macaitis is one of the most renown marketing leaders out there. He is the former CMO & SVP Marketing at Salesforce, Slack & Zendesk. Today he is a growth advisor and board member for a bunch of really cool SaaS companies in both EMEA & US. On this episode we talk about: Why you should have a campaign team instead of demand team? What is product-led growth? How product-led growth a...

Gwen Lafage is VP Brand & Content at Sinch and also the host of the Tech Marketing Podchat. On this episode we talk about: What is the difference between brand and demand? What defines a really great brand? How can you measure brand against revenue growth? When should a company hire in-house marketers and when is an agency a good idea? Are you ready to join the movement? Join our free slack co...

Chris Walker is (probably) the father of demand gen as we all know it today. He is also the CEO at Refine Labs and host of the State of Demand Gen podcast.  Chris and his team at Refine Labs is not only working with high-growth SaaS companies in the US but are also very present in the EMEA area giving them a unique perspective on both markets. On this episode we talk about: Why many SaaS companies...

Sophie Hedestad is the Chief Marketing Officer at Netigate and host of #kommuniceraMera & Voice Of Success podcast. On this episode we talk about: - How to create that golden sales and marketing relationship - Why is it important to have a highly engaged marketing team? And how to achieve it? - How to build your marketing team from scratch and why a web developer should be one of your first hi...

Emelie Malmquist is the Head of Marketing at Adnami. Before that she was Demand Generation Manager at Vainu. On this episode we talk about: - Learnings in taking the route from sales into marketing - The difference between doing marketing in a start-up vs scale-up environment - How to piggyback on other companies with co-creation - Should we use agencies or hire FTEs in-house? Are you ready to joi...

Edward Ford is the Demand Gen Director at Supermetrics and also creator of The Growth Hub Podcast with around 80 episodes under his belt. On this episode we talk about: - Building a demand gen team in a product-led environment - Measuring and creating brand through data-driven experiments - Differences between SaaS companies in the US vs EU? - Do Performance Marketing need to sit in a Demand Gen f...

Fredrik Selander is the CMO at SuperOffice. Before that he was Director of Marketing Nordics & Global Partner Marketing  Director at Quinyx.  On this episode we talk about: The challenges during your first 100 days as CMO How revenue-obsession is key for sales and marketing alignment Why SuperOffice are so successful at content marketing and SEO How to win against global competitors with a loc...

Hey and welcome to the Driving Demand podcast.