Driven by DCKAP

Marketing was simply all about bringing in leads - MQL, a couple of years ago. But things have tremendously changed, marketing is not just about leads. It is even not even about building the pipeline or revenue generation, Marketing is something more...

Tony Guarnaccia grew up in a small business. With a passion for marketing, he found the company “Big Fish Results” in a mission to Democratize Marketing. His experience includes a $400 million ad spends on Google and working with companies like Ford, ADP,...

Don’t bring the consumers to your place, instead go visit the channels where your consumers are. That’s where the power of marketing comes in. Conversational marketing is a way of how you initiate those conversations and create a rapport with your...

Moody Price based out of Baton Rouge, LA is one of the largest providers of instrumentation & high-pressure products in the United States. With over $6 million of inventory, Moody Price offers on-site inventory management trailers that can be...

Distributors can’t simply carry on with their day-to-day operations like how they were doing a decade ago. Every distributor is digitally evolving and we have to focus both on the business and operations side of things. Digital transformation is...

I had a chance to moderate a panel discussion this week with some interesting people in the B2B space. Hope you will learn too. Panelists on this session:Ryan Van Hoozer, VP of Operations, Marysville Marine OperationsKenn Glenn, Marketing Director,...

Magento Masters Virtual Series is a bi-weekly event from DCKAP. This past week we wrapped up the season 1 with an interesting guest in the Magento community. I had a great conversation with Ben Marks, Magento Evangelist at Adobe and we discussed:How are...

Not very often you see companies investing in a customer experience team. But, more than anything else, if you’re looking for exponential growth this is where you should begin first. But like all of you, I do have this question, where to begin and what...

Inventory sharing is a solution that helps you to collaborate with manufacturers and wholesale distributors to solve one of the biggest pain points in B2B Distribution - Inventory management. By partnering with the inventory sharing communities you can...

Alan Kent is an eCommerce Developer Advocate at Google. He is been with Google for the past 2 years and his previous roles include VP of Architecture at Magento and VP of Search Engine Engineering at eBay. This is Part 2 of the episode where I sat down...

The Google Merchant Center is one place where your eCommerce businesses can manage their Google eCommerce products’ appearance and update the listings. The main purpose is to manage the product information you want your visitors to see on the Google...

Texting is the simplest form of communication. Even though there are so many marketing channels including email, text messaging still delivers the best open rate and conversion rate. So, how does the texting for businesses works, is it complicated? In...

It’s an eCommerce era and as the brands evolve we start implementing new applications into the business processes. But, will that solve our problem? The practical answer is yes and no. How do you handle the data when you want them to move between...

With state of the art 30,000 sq.ft facility space in Frisco, Texas, ICON Meals is offering one of the finest ready-made meals (breakfast and lunch) in the USA. Unlike other meal-kit companies, one of the key advantages and specialty of ICON Meals is, it...

With the technologies keep growing everywhere and companies like Shopify and BigCommerce are making it easier for the startups to go online in a couple of hours, it’s becoming easier than ever before to launch an online business in 2020.Due to the...

Email marketing is one of the oldest marketing channels that always gets the highest return on investment and better conversion than any other channel. But are we all using it correctly? Added, once we have a clear understanding of what email marketing...

Building an email list is one of the hardest things, more than of course converting a website visitors into a lead. I’m talking about building a true 100 or 1000 fans that can buy whatever you sell. Up until now, email marketing is one of the finest...

Product Information Management (PIM) solution helps to create an enriching product experience by integrating it with your eCommerce platforms like Magento, BigCommerce, and Shopify. Pretty much you can manage everything on PIM - Product data, technical...

Search Engine Optimization (SEO) is one of the most overlooked department/team in the organization. Sometimes the question even goes like this - I already have a marketer, why would I have to hire an SEO person. So, we wanted to pitch in some insights from our learnings and why SEO plays a key role in the marketing department.

PunchOut Catalog: If you’re in B2B DISTRIBUTION this is not a new term. As a supplier, ever wondered why buyers keep asking you about PunchOut Catalog? Buyers use their own eProcurement application and punchout helps them to enter the supplier’s website within their browser through a web-based catalog without leaving the actual procurement application. In this episode, we covered some interesting...

Phuong Mai, Founder of P.MAI wanted to create something versatile that combines luxury and utility for today’s modern women. Featured in TechCrunch, Inc., BuzzFeed, and more, P.MAI ranked one of the most “Wished for” laptop backpack on Amazon. So, I brought here for our episode today, to learn more about what worked for her business and what isn't.

As a manufacturer, one of the best decisions you can take for the benefit of your business is launching a direct-to-consumer product. With the typical workflow, you have a wholesale distributor and retailer in between your consumers. So, essentially you don’t have direct access to them. Being a DTC brand will now help you to earn a high margin profit and direct access to your consumers. In this ep...

B2B Distributors has quite a lot of challenging things to handle compared to that of a B2C business owner. Starting from expanding the product portfolio, it goes way beyond than we could even imagine. So, to make your job easier, we wanted to cover some of the topics that are essential to your B2B business. This week's episode is a conversation with Jason Hein. He is an experienced digital strateg...

When David Hieatt spend 80% of his time on social media, he got 20% of the results. While that was completely opposite in the case of email newsletters, he just had to spend 20% of his time and almost got 80% of results which is way better than his typical social media marketing activities. So he ends up spending more time on the newsletters and now the "Scrapbook Chronicles" is a cult from the co...

Like every other technology company, DCKAP (pronounced D-C-KAP) started in 2005 was an Information Technology service provider. Until 2008, we never realized that eCommerce is what we’re going to do for the rest of our life. Karthik is the Founder and CEO of DCKAP. For today’s episode, I sat down with him to talk about how we evolved into the digital commerce community over the past few years.