Bar Bruhis

Don't VLOOKUP

News EN ↓ 29 episodes

Data is abundant, yet operators still choose to rely on intuition to make critical business decisions. To be fair to this general characterization, many operators would like to leverage data but often will be misguided by false signals, tools, or loud marketing voices that may not be as informed or factually motivated. And that’s where Don’t V*LOOKUP comes in. This podcast is meant to shed light on how best-in-class operators leverage data to make transformational decisions for their businesses and customers. Subscribe to the newsletter here: https://dontvlookup.beehiiv.com/

Author

Bar Bruhis

Episodes

Zoe Kahn, CX & Retention @Chomps 22.01.2024 27:42

How SMS became a core channel for @Chomps and tips from Zoe Kahn on overcoming data literacy hurdles.

Hans Harris, Growth @BruMate 22.01.2024 26:44

How Brumate leverages Meta's GeoLift tool to test the effectiveness of frequency and reach campaigns across online and offline sales channels.

Mike Mallazzo of Forum Brands & Brandable 22.01.2024 36:36

What is a Wall Street word doing in eComm? Mike Mallazzo of Forum Brands tells us how it may be a DTC operator's next unlock.

Stephen Racano @ Geologie 04.01.2024 35:10

Stephen Racano is the Head of Growth at Geologie, a personalized skin, hair & body care brand. In this edition of Don't V*LOOKUP, he tells us why data accuracy and integrity is at the heart of making good decisions to grow an eComm business.