Don’t Say That

If your company does $500,000+ a year in revenue and you want a FREE Compliance Assessment on your marketing, go here: https://naoac.com/audit     Finding the RIGHT attorney could make or break your business if the FTC comes knocking.    Trust me, I learned this lesson the hard way.    In the latest "Don't Say That!" episode, Greg and I break down EXACTLY what you need to look for when hiring an F...

If your company does $500,000+ a year in revenue and you want a FREE Compliance Assessment on your marketing, go here: https://naoac.com/audit     Welcome back to “Don't Say That!” In today's episode, Greg and I are diving into a topic that's extremely relevant even if you've NEVER been sued by the FTC or a state AG - life after settling.    As someone who's still early in my "parole" after my own...

If your company does $500,000+ a year in revenue and you want a FREE Compliance Assessment on your marketing, go here: https://naoac.com/audit     Two massive new regulation changes were just announced. And if you’re not up to date on them, you could be marketing non-compliantly.   And no, unfortunately not knowing the rules is NOT a defense. I know from experience.    In today’s episode, Greg unp...

If your company does $500,000+ a year in revenue and you want a FREE Compliance Assessment on your marketing, go here: https://naoac.com/audit     Testimonials are EVERYWHERE. After all, they’re one of the best tools marketers have at their disposal. There’s just one problem…   So many of them are completely non-compliant.    In today’s episode, Greg and I sat down to discuss the biggest problems...

If your company does $500,000+ a year in revenue and you want a FREE Compliance Assessment on your marketing, go here: https://naoac.com/audit     Greg is back on the pod this week and we’re tackling one of the biggest questions we keep hearing from YOU. How exactly do we handle refunds, conditional refunds and guarantees?    If it seems like EVERYONE has a guarantee these days, you’re right. But...

If your company does $500,000+ a year in revenue and you want a FREE Compliance Assessment on your marketing, go here:  https://naoac.com/audit Alright, I’m BACK with part 2 and picking up exactly where I left off last week. Today, I’m covering 8 more SHOCKING truths I learned during my 18-month investigation from the FTC.   This week, I’m diving deep into some of the more complex legal codes that...

If your company does $500,000+ a year in revenue and you want a FREE Compliance Assessment on your marketing, go here: https://naoac.com/audit I’m flying solo in today’s episode, so I thought I would give you guys a DEEP DIVE into the 15 most shocking truths I discovered when I was sued by the FTC.    In the episode, I go point-by-point through the BIGGEST surprises I faced in those 18 months deal...

If your company does $500,000+ a year in revenue and you want a FREE Compliance Assessment on your marketing, go here: https://naoac.com/audit In today’s episode, we’re covering another extremely COMMON violation that so many marketers make. It’s all about inflated bonus stacks.    And while most marketers use these - it’s also one of the BIGGEST targets for the government right now.    Value stac...

If your company does $500,000+ a year in revenue and you want a FREE Compliance Assessment on your marketing, go here: https://naoac.com/audit   There’s a harsh truth when it comes to TESTIMONIALS in marketing…   Almost all of them are non-compliant. Don’t get me wrong, most people aren’t trying to break the rules. But hardly anyone knows how to make sure their testimonials are actually compliant....

If your company does $500,000+ a year in revenue and you want a FREE Compliance Assessment on your marketing, go here: https://naoac.com/audit   It’s amazing how few marketers realize the mistakes they’re making…   In today’s episode, 20+ year FTC pro Greg Christiansen goes IN-DEPTH on the 5 key areas where he sees regulators focusing most of their attention right now.   No one knows more about wh...

If your company does $500,000+ a year in revenue and you want a FREE Compliance Assessment on your marketing, go here: https://naoac.com/audit   One thing has become crystal clear already in 2024, The FTC means business when it comes to robocall  violations   In this info-packed episode, 20+ year FTC attorney Greg Christiansen dives deep on:   The ACTUAL rules and recent FCC consent clampdowns aro...

If your company does $500,000+ a year in revenue and you want a FREE Compliance Assessment on your marketing, go here: https://naoac.com/audit   In this episode, Greg and Anik dissect some of the craziest examples of people trying to skirt the FTC’s rules.   Spoiler alert: never put your spouse’s name or info on the line. The government will sue them too…   In this episode, Greg goes deep on some...

If your company does $500,000+ a year in revenue and you want a FREE Compliance Assessment on your marketing, go here: https://naoac.com/audit   In this episode, Greg and Anik dissect one of the most recent cases from the FTC and how it highlights one of the biggest focuses of the government right now.    Turns out, in 2024 phone sales are the #1 target for government suits after a key Supreme Cou...

If your company does $500,000+ a year in revenue and you want a FREE Compliance Assessment on your marketing, go here: https://naoac.com/audit   In today’s, Anik and Greg are breaking down how one “innocent” question led to Anik’s investigation from the FTC.    Anik thought his team was playing by the rules and taking care of customers. But the FTC saw things WAY differently, taking our standard g...

If your company does $500,000+ a year in revenue and you want a FREE Compliance Assessment on your marketing, go here: https://naoac.com/audit   When I opened my mailbox to a 31-page FTC investigation announcement, I knew my $30 million a year business was in jeopardy.    Today, I’m giving you my RAW and exclusive insider’s look into the nightmarish 18-month compliance battle that ensued.   From h...