Doing Business Like a Woman Podcast

In this episode, Melissa Kellogg Lueck, founder of the Avanti Business Academy for Women, introduces her KISS (Keep It Simple Sister) marketing method, helping busy entrepreneurs shift their marketing from overwhelming and complex to simple and effective. Melissa explains how to approach marketing as an act of service, building real connections with your audience without the stress of trying to "d...

In this episode, Melissa Kellogg Lueck, marketing coach and founder of the Avanti Business Academy for Women, breaks down the art of content repurposing to help you reach a wider audience without creating more work. Melissa shares practical, easy-to-implement strategies for turning one piece of content into many, using tools like Descript and CapCut to streamline your process. Whether you’re writi...

In this episode, your host Melissa Kellogg Lueck, a renowned marketing coach and founder of the Avanti Business Academy for Women, dives into simplifying consultations to make them more valuable and effective. Melissa shares her personal journey and practical steps to run a consultation that focuses on serving clients rather than just closing a sale. Enjoy a refreshing perspective that prioritizes...

In this episode, Melissa welcomes Gina Meyer Vincent, an expert known for her swift and direct soul-shifting methods. Originally from New York, Gina shares her personal journey from a fashion career to becoming a yoga instructor and eventually moving to California. She discusses how she helps high-achieving clients push their boundaries using personalized 24/7 support, focusing on worthiness, uniq...

In this episode, I’m sharing with you the replay of my training on Marketing Essentialism. The discussion emphasizes how to 10X the effectiveness and efficiency of your marketing efforts by increasing their quality and value. We explore topics such as your marketing self-concept, the purpose of marketing, and evaluating marketing efforts. I also introduce the contrast between Newtonian time and Ei...

In this episode of the podcast, we continue exploring Marketing Essentialism and how it guides your marketing strategy. Drawing on my 20 years of experience and insights from 'Essentialism' by Greg McKeon and '10 X Is Easier Than 2 X,' I’m teaching the importance of evaluating your current marketing efforts, identifying your most impactful actions, and focusing on those to achieve greater efficien...

In this episode, I’m sharing with you a replay of Week 2 of my LIVE online class, Marketing Essentialism. I share insights on transforming marketing practices, focusing on value and quality over quantity, and building a one-page marketing plan. I emphasize the importance of understanding the 'why' behind marketing, serving clients before selling and creating impactful relationships. I also recount...

In this episode of the podcast, we bring you inside my latest LIVE Online Class, Marketing Essentialism. I teach the importance of focusing on effective marketing activities, developing a confident mindset, and overcoming the fear of being seen. I outline a practical approach to transform your marketing strategy over the next four weeks, emphasizing the power of internal beliefs and consistent dai...

  In this episode of Doing Business Like a Woman podcast , marketing expert and business coach Melissa Kellogg Lueck introduces the concept of marketing essentialism, inspired by her favorite business books 'Essentialism' by Greg McKeon and '10X is Easier Than 2X' by Dan Sullivan and Dr. Benjamin Hardy. Melissa discusses the importance of simplifying marketing efforts to enhance productivity...

In this episode, Melissa shares one of the most crucial lessons she has learned in her entrepreneurial journey – a powerful question that can transform your marketing and set you on the path to success. In This Episode, You’ll Discover: The Importance of Mindset in Marketing: Melissa delves into how your thoughts about yourself, your work, and your clients profoundly impact your marketing success....

In this episode of the 'Doing Business Like a Woman' podcast, Melissa Kellogg Lueck, a marketing expert and business coach, discusses the importance of effective networking for early-stage business growth and financial freedom. She emphasizes connecting over traditional networking to build trust and relationships. The episode presents the top 10 networking faux pas in a David Letterman-style count...

In this episode, Melissa Kellogg Lueck, a marketing expert and business coach, delves into the concept of creating community as a powerful marketing strategy for entrepreneurs. She builds on previous discussions about community and networking to explore how entrepreneurs can intentionally foster a community around their business to enhance impact and financial freedom. She stresses that all busine...

In this episode of the Doing Business Like a Woman' podcast, host Melissa Kellogg Lueck, a marketing expert and business coach, is joined by Sandra Yancey, founder and CEO of eWomenNetwork. They discuss the journey and impact of eWomen Network, a dynamic women's business network that fosters connections among over 500,000 women business owners across North America. Sandra shares her transition fro...

In this episode of the Doing Business Like a Woman podcast, Melissa Kellogg Lueck, a marketing expert and business coach, explores how AI can revolutionize the way women entrepreneurs approach marketing in their businesses. She emphasizes the importance of utilizing AI to achieve effortless efficiency, enabling greater impact and financial freedom.  Throughout the episode, Melissa shares a st...

This week, we delve into the idea of turning success into a habit. I kick off the episode by reflecting on a challenge I’ve noticed many of us face – the tendency to overanalyze and overthink. This often results in draining our mental energy and consuming valuable time. My aim in this episode is to offer a solution: transforming success into a habitual part of our lives. Here’s what I cover: 1. De...

In this podcast episode, Melissa Kellogg Lueck, a marketing expert and business coach, highlights the importance of aligning business struggles with the right technological tools for efficiency and financial freedom. She discusses her top four indispensable tools, Asana, Chat GPT, Descript, and StreamYard, which she uses for project management, content creation, content repurposing, and broad live...

In this episode, we discuss the transformative power of self-care, redefined for the modern woman entrepreneur. This isn't about indulgent treats; it's a deep dive into recognizing yourself as an indispensable asset in your business and life. Melissa shares personal anecdotes and practical strategies, drawing parallels between the disciplined self-care of professional athletes and the holistic wel...

In this empowering episode, join me as I demystify the world of business numbers and metrics. This episode is full of insights and practical advice for women entrepreneurs who want to harness the power of data to elevate their businesses. What You'll Discover: Simplicity in Numbers:  Learn how tracking a few key metrics can significantly impact your business growth and decision-making process...

Join us in this unique walk-and-talk episode of my podcast as we explore the art of evaluation and momentum building in your business journey. Recorded amidst the serene backdrop of a January morning that feels like spring, this episode is a blend of introspection and practical advice tailored for the dedicated woman entrepreneur. In this candid conversation, I share my reflections on January, tou...

Dive into this motivational and practical episode as we confront "Quitter's Day," offering useful tools and insights to keep your entrepreneurial spirit alive. Discover how to overcome the urge to abandon your goals in the crucial first hundred days of the year. In This Episode, You'll Learn: The Essence of Quitter's Day: Understand its impact beyond health and fitness, affecting business and pers...

n this episode, we explore the crucial steps to bridge the gap between our aspirations and creating tangible results. Discover the power of commitment as we delve into the insights from Dr. Benjamin Hardy's book, "Be Your Future Self Now." I candidly share my reflections on self-defeating thoughts and the commitment required to overcome them. Join me in setting bold goals for 2024 and gaining acti...

In this episode, we explore the crucial steps to bridge the gap between our aspirations and creating tangible results. Discover the power of commitment as we delve into the insights from Dr. Benjamin Hardy's book, "Be Your Future Self Now." I candidly share my reflections on self-defeating thoughts and the commitment required to overcome them. Join me in setting bold goals for 2024 and gaining act...

In this episode, I reflect on a special Thanksgiving Day tradition—my family's 20-year celebration of the Fort Collins Thanksgiving Day 4-mile run. It got me thinking about who I was two decades ago and the incredible journey that has unfolded since then. Episode Highlights: Reflections on the past 20 years, including life in Boulder, meeting my husband Adam, and the early days before kids and sta...

Is it safe for you to go bigger in your business? Do you feel like you're holding yourself back because you're afraid of failure? If so, this episode is for you. In this episode, we talk about how to make it safe to go bigger in your future by re-framing and re-telling the stories from your past. We cover topics like: How to reframe your past stories to those that serve you How to move from avoida...

There are only 49 days left in 2023, but it's not too late to make huge progress in your business AND take time off to enjoy the holidays! In this episode, I'm replaying my hugely popular talk from the Unstoppable Women's Conference: Beyond the Obvious - Unveiling 5 Overlooked Revenue Boosters. I'll be sharing five strategies that you can implement right away to boost your revenue, even in these l...