DogCo Secrets

Welcome back to the DogCo Secrets Podcast! In this special episode, I sat down with financial educator and profit strategist Jamie Trull to talk about all things money, mindset, and mastering your business finances. Whether you’re just getting started or trying to get control of your cash flow at scale, Jamie breaks it down with practical, empathetic insight. This is a must-listen for every busine...

Hey everyone, Michelle Kline here, host of the DogCo Secrets Podcast and founder of DogCo Launch, where I help pet care companies grow and scale sustainably. In today’s episode, I’m diving into one of the most important mindset shifts you can make as a business owner: stop chasing shiny marketing tactics and start going deeper into what you’ve already committed to. This episode is a call to action...

Ever feel like you’re on the edge but don’t know if it’s burnout or just the next level? In this episode, I get personal. I’m pulling back the curtain on some of the hardest seasons of my professional life, from my years in social work to the aftermath of the pandemic while running my pet care business. We’re talking real burnout: the signs, the sneaky symptoms, and the mindset shifts that saved m...

Welcome back to your Friday Hot Tip! In this episode, I’m breaking down three of the most practical, boots-on-the-ground marketing strategies that helped me (and my clients) saturate a specific service area with brand visibility. If you’re running an in-home pet care company, you know that location matters. That’s why today we’re talking about how to make your brand pop in the exact neighborhoods...

Hey friends, Michelle Kline here. Today’s episode is a vulnerable one. I’m pulling back the curtain and talking honestly about several realization I’ve had in my own business (I’ve been the one in the way). This isn’t just a strategy conversation. It’s a personal check-in. I’m sharing what it’s looked like for me to confront habits, mindsets, and leadership patterns that were unintentionally holdi...

Take a breath. We’re halfway through the year, and this episode is your invitation to pause and reflect. I’m walking you through how I’m setting aside two full days to audit my business, pull real data, and intentionally map out the next six months. This is your sign to slow down, zoom out, and move forward with clarity. 👋 I’m Michelle Kline, founder of DogCo Launch and host of the DogCo Secrets...

🤯 Are You Building Your Business for YOU or for Everyone Else? If you’ve ever found yourself stuck between what your team needs, what your clients want, and what you actually envisioned when you started your business, this episode is for you. I’m Michelle Kline, founder of Dog Co. Launch and host of the Dog Co. Secrets Podcast, and today we’re tackling one of the most important strategic question...

This Hot Tip Friday episode is all about Call to Actions (CTAs) and why they might just be the easiest, most impactful fix you can make to your website, social, and general marketing today. Whether you’re a dog walker, pet sitter, or service-based business owner in the pet care space, a clear, compelling CTA can be the difference between someone clicking and someone bouncing. In this episode, I br...

In this episode, I’m diving deep into what it takes to professionalize your marketing as a pet care business owner. This conversation was inspired by a post I saw in a Facebook group, and it lit a fire in me to talk about how important it is for us, especially in the pet care industry, to step up and stand out. Whether you’re brand new or scaling fast, getting serious about your photography, messa...

Today’s Hot Tip is all about workspace strategy. I’m walking you through how my home office upgrade completely changed the way I show up as a CEO, and the surprisingly small tweaks that gave me the biggest return. If you’ve ever felt scattered, distracted, or like you’re “just getting through” your workday, this one’s for you. ✨ Here’s what’s inside this episode: The one moment that changed how I...

If you’re wondering what the next level looks like for your pet care company, this episode is for you. Over the last few years, I’ve had the privilege of helping hundreds of pet care businesses grow and scale, and this episode walks through the key phases I’ve seen again and again. Whether you’re still solo or passing the half-million mark, I break down what to expect, what breaks, and what you’ll...

In my last episode, I had the privilege of interviewing the one and only Joey Coleman, bestselling author of Never Lose a Customer Again and Never Lose an Employee Again. The conversation left me fired up, and I wanted to use today’s Hot Tip episode to break down three key takeaways I’ve been chewing on since we wrapped. Whether you’re looking to deepen client loyalty or build long-term relationsh...

Hi everyone! Michelle here. Today’s episode is a big one. I had the absolute honor of sitting down with Joey Coleman, renowned speaker and bestselling author of Never Lose a Customer Again and Never Lose an Employee Again. Joey is not only a master of customer experience—he’s also someone who fundamentally understands how to make people feel seen, valued, and loyal from Day One. We talk through ev...

If you’ve ever wondered how much you should invest in your own growth, this one’s for you. In today’s short, impactful episode, I'll make a case for putting your money where your mindset is by setting aside a clear percentage of revenue to level up your personal and professional skills. I'll break down what “investing in yourself” really means, why it matters so much for your business’s success, a...

Hard truth time: you don’t accidentally become the person you dream of being. That version of you, the one with clarity, capacity, and conviction, has to be built. In this raw, practical episode, I open up about the real work behind becoming the next version of yourself. From the daily choices that shape your trajectory to the painful truths we often avoid, this episode will challenge you to get h...

What if your best marketing copy is already written… by your clients? In this Hot Tip Friday episode, I’m sharing two simple and powerful ways to collect meaningful client feedback and turn it directly into marketing that converts. Whether you’ve been stuck trying to write better website copy or you’re not sure what to say on social media, this episode will walk you through how to let your clients...

Let’s talk about the decision you already know you need to make. In this episode, I open up about the mental and emotional spiral we get caught in when we avoid action. Whether it’s a pricing change, a team restructure, a marketing shift, or a new direction entirely, avoiding a key decision will always cost more than making the wrong one. You’ll hear how indecision has shown up in my own journey b...

Let’s be real, systems don’t build themselves. In this quick and punchy Hot Tip Friday episode, I share the truth about how systems actually get created inside a growing pet care business. Spoiler: it’s not by accident. As someone who naturally gravitates toward marketing and sales, I had to work hard to force operational systems into my company. But once I hit a certain team size, I realized a la...

Are you chasing big shifts or building long-term momentum? In this week’s episode, I dig into one of the biggest lies entrepreneurs buy into: that one-time effort will change everything. The truth is that consistency is what really drives results. I walk you through how I’ve learned to build steady output into my daily workflow, why commitment and consistency are not the same thing, and what routi...

💸 Want to make more money on your pet sitting services? LFG. In this hot-take mini episode, I share one powerful pricing strategy that helped a pet care company I work with go from $35,000 in net profit to $150,000 in a single year, without increasing staff or adding complexity. (and yes - I said NET PROFIT.) Whether you’re deep into pet sitting or just dabbling, this shift can dramatically impro...

It’s time to stop yo-yoing between growth and burnout. In this episode, I’m sharing one of the hardest and most important transitions I made in my pet care business: finally getting out of the field—and staying out for good. For years, I built momentum, only to be pulled right back into the daily grind. Sound familiar? If you’ve ever tried to scale but can’t seem to escape the pull of day-to-day c...

Welcome to our first Hot Take Friday! In this new weekly mini-episode series, I'll be delivering sharp, focused insights in under 10 minutes, designed to drive immediate impact in your pet care business. This week’s hot take? Data. Why it matters, how to use it, and the seven essential metrics you should know to make faster, smarter decisions in your business—without drowning in spreadsheets or ch...

In this episode, I’m getting real about one of the most critical (and painful) lessons I learned while scaling my pet care business: people won’t stay just because you need them. Staffing is one of the biggest bottlenecks in our industry right now, and if you’re focused only on client lead flow while neglecting your team, you’re setting yourself up to stall out. I open up about a time when I lost...

Today, I’m digging into a phrase we hear all the time in the pet care world: “Know your worth.” But here’s the thing - true business growth isn’t just about you knowing your worth. It’s about helping your clients perceive it too. In this episode, I break down the real meaning behind pricing, value, and customer perception, and how to strategically frame your offers so that clients feel like they’r...

Hi, I’m Michelle, and I’m a chronic - yet recovering - people pleaser. In this episode, I’m opening up about something that has impacted both my life and business in very real ways: people pleasing. For a long time, I avoided conflict, dodged feedback, and tried to be everything to everyone. And while I thought I was keeping the peace, what I was really doing was slowly draining my capacity to lea...