DogCo Secrets

In this episode, I’m pulling back the curtain a bit and sharing four assumptions I made coming into 2026 that either weren’t correct or should have been on my radar earlier. This year has already forced a lot of growth for me, and I’m realizing that some of the biggest lessons aren’t about what’s working, they’re about what I missed.   I walk through everything from the identity shift required whe...

In this episode, I’m sharing one of the more controversial strategies I’ve used in my business, and one that had a direct impact on increasing take-home pay for my team. As a business owner, there are real limits to how much you can increase wages without putting pressure on your margins. I ran into that ceiling myself, and instead of pushing further on hourly pay, I started asking a different que...

In this episode, I’m breaking down when it actually makes sense to invest in your business, and when it doesn’t. I’m very pro-investment, but there is nuance, and knowing the difference is what allows you to grow strategically instead of reactively.   I walk through three scenarios where investing tends to make sense, including when you see a clear return, when you’re solving a specific skill gap,...

In this episode, I’m breaking down my top three takeaways from my recent conversation with Steve Beck, and why I think they matter so much for how you lead your business right now. The biggest one is this, avoiding hard conversations is often the real bottleneck in your business. Not operations, not marketing, not lead flow, but the things you know need to be addressed and haven’t.   I also talk a...

In this episode, I’m joined by Steve Beck: someone I’ve known for a long time and someone whose work has become incredibly relevant for the clients I serve today. We talk about one of the most overlooked challenges in growing a team, navigating people, conflict, and communication in a way that actually moves the business forward.   If you’ve ever felt like your business got harder as you added mor...

In this episode, I’m sharing a simple rule we use at DogCo that has had a significant impact on how our team operates: if you have feedback to give, give it within 24 hours. Most issues inside a team aren’t big at the start, they become big because no one addressed them early. They are often a result of avoided conversations, delayed feedback, and an attempt to keep things comfortable in the momen...

In this episode, I walk through how I’m currently using AI inside my business and what I’m learning as I go. I share a few specific ways it’s been useful so far, along with a challenge I created to get more intentional about how I use it.   I’ll be honest, I don’t consider myself an early adopter when it comes to technology. It’s not something I naturally gravitate toward. But after hearing a com...

In this episode, I’m talking about something that has become a major focus for me recently: designing a systems workflow for your team. If you’re looking for one of the highest leverage areas in your business right now, this might be it. As DogCo has grown, I’ve had to rethink how work actually moves through the business. What worked when it was just me or a very small team stopped working quickly...

We’re 90 days into the year, and this is where most business owners either drift or get intentional. In this episode, I’m walking through how to regroup after Q1, refocus your strategy, and set a clear 90-day plan so you actually make progress in Q2 instead of just staying busy.   ⏱️ Timestamps 0:00 – Why Q2 is the perfect reset point 1:30 – Thinking in 90-day sprints 3:00 – How to properly evalua...

In this episode, I’m breaking down the metric I’ve become the most obsessed with this year, lifetime value, or LTV. This is one of the most underrated numbers in your business, and once you understand it, it changes how you think about growth, marketing, and retention. LTV is the total revenue a client generates for your business over time, minus your cost to deliver the service. When you know tha...

In this episode, I’m walking through a moment that almost every entrepreneur hits at some point, the feeling of “I just want to be done.” If you’ve ever felt overwhelmed, frustrated, or like you’ve hit a wall in your business, this is a conversation to slow that moment down and actually evaluate what’s going on before making a decision you can’t undo. I want to be clear upfront, I don’t believe yo...

Episode 100 felt like the right time for me to step back and look at what has actually changed over the past few years, not just in results, but in how I make decisions and evaluate the business.  In this conversation, my good friend Collin, the co-host of the Pet Sitters Confessional - https://www.petsitterconfessional.com/ - takes over the podcast and asks me direct questions that force a cleare...

Today we’re talking about something almost every entrepreneur experiences but doesn’t always say out loud: What do you do when people in your life don’t understand your path? If you’ve ever had friends, family, or people in your network question your lifestyle, your work habits, or your decisions as a business owner… you’re not alone. More importantly, it doesn’t mean you’re doing something wrong....

In this hot-take episode, I’m sharing something I want you to come back to whenever business starts to feel discouraging. Because the truth is, entrepreneurship is not easy. Running a business is messy, vulnerable, and often far more demanding than most people expect when they first get started. Many pet care business owners didn’t originally set out to build large teams or manage dozens of employ...

In today’s episode of the DogCo Secrets Podcast, I’m tackling a question that comes up often for growing pet care companies: Should you bring on a business partner? At first glance, partnership can feel like a smart move. Entrepreneurship can be lonely, the risk can feel heavy, and having someone to share the responsibility might seem like the safest path forward. But in most cases, bringing on a...

In today’s hot-take episode, I’m walking through three pieces of software that can dramatically simplify your business and free up your time as an owner. These are not magic tools and they’re not the only options available. What matters is the principle behind them, building systems that remove friction, reduce errors, and allow your company to scale without relying on constant manual effort. In t...

In today’s episode, I’m sharing a more honest look at something most business owners experience but rarely talk about: the “murky middle” of growth. There are seasons in business where the data says things are working, but internally, it still feels messy. You’re learning new skills, pushing toward the next level, and suddenly the confidence you once had feels shaky. In this episode, I talk about...

In today’s hot-take episode, I am challenging how you think about meet and greets. If you are treating them like simple information exchanges, you are leaving money on the table. Meet and greets are not just client onboarding moments. They are sales meetings. They are positioning moments. They are leverage points inside your revenue model. In this episode, I break down three tactical strategies yo...

In today’s episode, I break down five habits that can meaningfully increase your likelihood of building wealth this year as a pet care business owner. Yes, “five habits to make you wealthy” sounds bold. And I mean it with intention. But before we dive in, I share what I believe is the ultimate wealth-building lever: focusing on how to earn more, not just how to spend less. From getting comfortable...

In today’s episode, I am sharing three hard truths that might challenge you, but they might also level you up. If you are not tracking data inside your pet care business, this is not about shaming you. It is about empowering you. I am not advocating for mindlessly tracking every metric possible. I am advocating for clarity. If you want to influence change in your business, you need objective infor...

In today’s conversation, I sit down with Jessica Barry, founder of RCO Pet Care and Where Sit Happens to talk about what real growth actually looks like behind the scenes. Jessica built and scaled her pet care company through grief, COVID, team expansion, and major identity shifts as a business owner. But what makes this episode powerful is not just the revenue growth. It is the internal growth. W...

If I could go back and change just a few things about my pet care business, they wouldn’t be dramatic pivots or flashy reinventions. They would be quieter decisions that compound. In today’s episode, I share three things I would do differently if I still owned my pet care company. Not from regret, but from experience. I built that business from 2017 to 2023, grew it to 25 staff and 600 clients, na...

If you’re looking at your numbers and thinking, “Why am I at the same revenue as last year?” this episode is for you. In today’s conversation, I walk through what it actually means to be “stuck” in your pet care business and how to diagnose the real reason growth hasn’t happened yet. January was strange for many companies, unexpected weather, seasonal slowdowns, and discouragement can easily disto...

There comes a point in your entrepreneurial journey where the problem isn’t effort, intelligence, or ambition; it’s the loop you’re stuck in. In today’s episode, I talk about mindset in a way that feels different than how I would have approached it years ago. This isn’t about hype, positivity, or forcing yourself into a better mood. It’s about understanding how mindset quietly shapes behavior, how...

This is one of those episodes that reminds me exactly why I do this work. In today’s episode, I’m joined by my friend, colleague, and now team member Rebecca Thompson from Skyline Pet Care - https://www.skylinepetcarehtx.com/ -  Rebecca shares her real, unfiltered growth journey over the last year, including what it looked like to stay emotionally resilient, lean into community, and keep showing u...