Do This, NOT That: Marketing Tips with Jay Schwedelson

In this episode of Do This, Not That, host Jay Schwedelson breaks down why the phrase “steal this” is dominating marketing across email, social, and content strategy. He shares new data on how using it can dramatically lift engagement—and how to apply it without sounding gimmicky. ================================================= Best Moments: (02:08) We want free stuff and we want BTS as the cool...

In this episode of Do This, Not That, host Jay Schwedelson talks with Chris Carver , CEO of Sessionboard, about why faceless marketing is fading fast—and how brands can win by putting real people front and center. They dig into E-E-A-T, brand trust, and the rise of subject matter experts in B2B. Email Chris at chris@SessionBoard.com Check out Sessionboard at https://www.sessionboard.com/ Connect w...

In this episode of Do This, Not That, host Jay Schwedelson joins Danielle Gallant and Guy Hanson for a special Spamageddon crossover with the Email After Hours podcast to share fast, tactical fixes for email deliverability challenges and escaping the spam folder. ================================================= Best Moments: (01:05) The hosts play a fun 10-second game before diving into the main...

In this episode of Do This, Not That, host Jay Schwedelson answers a listener’s question about declining email metrics—and shares real performance trends and what tactics are actually working right now. He also dives into a rapid-fire batch of dating dilemmas with his usual off-the-cuff honesty. ================================================= Best Moments: (01:21) They have a... fluff festival,...

In this episode of Do This, Not That, Jay Schwedelson breaks down what's trending this week—from Instagram’s push for carousel posts to summer-themed subject lines that boost open rates. He also covers LinkedIn layoffs, Dick's Sporting Goods buying Foot Locker, and some personal takes on movies and Blake Lively. ================================================= Best Moments: (00:34) So basically y...

In this episode of The Bathroom Break, Jay Schwedelson and Daniel Murray dive into how marketers should respond during economic uncertainty. They share tactical tips on messaging, pricing, and customer communication to stay relevant and retain customers when times are unpredictable. ================================================= Best Moments: (01:18) What is that personality trait that you're t...

In this episode of Do This, Not That, host Jay Schwedelson shares simple but powerful ways to use the free version of ChatGPT—especially by sending it on “missions” most people overlook. He also dives into the rise of Answer Engine Optimization (AEO) and why flex culture is exhausting. ================================================= Best Moments: (00:59) You can ask ChatGPT to audit things (02:0...

In this episode of Do This, Not That , host Jay Schwedelson sits down with Carly Baker , the powerhouse leading media partnerships at HubSpot Media Network. From scrappy collaboration tactics to making shows binge‑worthy, Carly shares how partnerships unlock growth for businesses of any size—and why creative souls thrive in modern marketing. ================================================= Best M...

In this episode of Do This, Not That, host Jay Schwedelson takes listener questions in an “Ask Us Anything” format, sharing down-to-earth marketing tactics—like how to boost webinar attendance—and veering off into pop culture commentary as only he can. ================================================= Best Moments: (01:30) Addressing declining show-up rates for events and webinars (02:23) The powe...

In this episode of Do This, Not That, host Jay Schwedelson covers the rise of Answer Engine Optimization (AEO), new data on webinar marketing trends, and quirky industry news—from AI-driven Safari updates to Chuck E. Cheese going media mogul. ================================================= Best Moments: (00:54) The shift from SEO to AEO (Answer Engine Optimization) due to AI's impact on search (...

In this episode of The Bathroom Break, hosts Jay Schwedelson and Daniel Murray dive into the concept of “negative signal” in marketing, exploring how certain content choices can unintentionally damage your brand’s reputation and trust over time. ================================================= Best Moments: (00:07) Introduction to the new special series called "The Bathroom Break" (02:16) Explana...

In this episode of Do This, Not That, host Jay Schwedelson shares a powerful email marketing tactic that’s helped transform his business—revealing a simple strategy for gathering valuable customer feedback through email and how to leverage AI to analyze responses. ================================================= Best Moments: (01:04) The email strategy: sending a basic feedback request email to y...

In this episode of Do This, Not That , host Jay Schwedelson welcomes Nancy Harhut , co‑founder of HBT Marketing and bestselling author of Using Behavioral Science in Marketing . Nancy unpacks cognitive shortcuts—like autonomy bias and magnitude encoding—that marketers can leverage to lift response rates even in shaky economic times. ==================================== Best Moments: (00:...

In this episode of  Spamageddon , hosts  Jay Schwedelson ,  Danielle Gallant , and  Guy Hanson  debate whether swapping email-sending platforms will magically solve deliverability woes—or if bad practices simply follow you. 📧📧📧📧📧📧📧📧📧📧 PODCAST CROSSOVER WITH:  ➡️Email After Hours Podcast by Validity. Hosted by:  SHOW LINK: https://podcasts.apple.com/us/p...

In this episode of Do This, Not That, host Jay Schwedelson answers listener questions in an "Ask Us Anything" segment, sharing smart email marketing tactics for win-back campaigns and his current TV picks. ================================================= Best Moments: (01:46) Win-back campaigns should start much earlier than one year of inactivity (02:11) 70% of people who haven't engaged with em...

In this What’s Up This Week edition of Do This, Not That , host Jay Schwedelson fires through the freshest marketing trends, tech headlines, and pop‑culture quirks—from Meta’s AI‑powered ad push to TikTok’s “Dinosaur Time” foodie craze. ================================================= Best Moments: (00:51) Meta’s earnings call: AI‑generated ads take center stage (02:41) Mark Zuckerberg’s vision f...

In this episode of  The Bathroom Break , hosts Daniel Murray of Marketing Millennials and Jay Schwedelson of Do This Not That podcast dive deep into the evolving landscape of social media marketing in 2025. They share practical tactics for leveraging social media algorithms to accelerate content reach without relying solely on follower counts. Expect candid stories—including Jay’s recent colo...

In this episode of  Do This, Not That , host  Jay Schwedelson  welcomes back  Brian Minick , Chief Operating Officer at ZeroBounce , to demystify the world of email spam traps. They break down what spam traps are, why they exist, how they affect email deliverability, and practical strategies to avoid them. ================================================================= Best M...

In this episode of the Do This, Not That podcast, host Jay Schwedelson explores specific marketing tactics that are particularly effective in the current climate of economic uncertainty. He discusses shifts in consumer behavior, emphasizing the importance of adapting marketing strategies to meet evolving expectations. Jay shares compelling statistics and actionable insights to help marketers engag...

In this episode of Do This, Not That , host Jay Schwedelson interviews Robby Keller , the marketing lead at Dixxon Flannel Company. They discuss marketing strategies, split testing, and cutting acquisition costs, while also delving into Robby's background in skateboarding and fashion. ================================================================= Best Moments: (00:40) Introduction of guest Robb...

In this Ask Us Anything episode of Do This, Not That , host Jay Schwedelson fields two listener questions—one marketing, one personal. Learn his go-to words for killer preheaders, why you might skip a preheader altogether, and how Nicole Kidman beat out The Rock, Jason Bateman, and Paris Hilton for the Guru Conference stage. ================================================================= Best Mo...

In this episode of Do This, Not That , host Jay Schwedelson delivers a rapid “What’s Up This Week” rundown of the freshest marketing trends and social-media buzz. ================================================================= Best Moments: (00:55) Meta launches Edits – a new standalone app for content creation (02:08) On-demand webinar availability drops from 80 % to 63 % (03:57) Now 65 % of we...

In this episode of The Bathroom Break , hosts Daniel Murray and Jay Schwedelson explore the power of “building in public,” revealing why brands that show their behind-the-scenes process forge deeper audience connections and loyalty. ================================================================= Best Moments: (00:55) Quick catch-up on what shows they’re currently watching (02:45) Defining “build...

In this episode of Do This, Not That , host Jay Schwedelson uncovers the hidden value in bounced email addresses and explains why smart marketers shouldn’t ignore this overlooked data. Stick around for his “Since You Didn’t Ask” segment, where he drops fresh TV show recommendations. ================================================================= Best Moments: (01:30) Explanation of hard bounces...

In this episode of Do This, Not That , host Jay Schwedelson interviews Judd Lewis , Director of B2B Marketing at Choice Hotels. They discuss Judd’s career transitions—from consumer to B2B marketing—along with the importance of stepping out of your comfort zone and applying creative marketing tactics across industries. ================================================================= Best Moments (...