Do This First Podcast

Every business needs a date — a regular, non-negotiable time block dedicated to working ON your business instead of in it. Elizabeth explains why scheduling a recurring CEO date is one of the highest-leverage habits a small business owner can build.

I'm too busy" is the most common lie small business owners tell themselves. Elizabeth calls it out directly and talks about what "too busy" usually signals, why it keeps you stuck, and what to do about the underlying problem.

Hailey Rowe joins Elizabeth to talk about sales, follow-up, and the mindset shifts that help service-based business owners close more clients without feeling pushy or slimy.

Your website is the most valuable marketing asset you own — if you're actually using it. Elizabeth uncovers the underused corners of most small business websites and shows you how to turn your site into a goldmine that works while you sleep.

Showing up consistently is the single most underrated marketing strategy. Elizabeth talks about what it means to show up for your business, your audience, and yourself — and how to do it even on the days when nothing is going your way.

Zach joins Elizabeth for a conversation about the real side of building a business — the parts that don't make it into the highlight reel but matter just as much as the wins.

No theory, no frameworks, no fluff — just practical solutions to the real problems small business owners hit every day. Elizabeth covers a round-up of actionable fixes for the marketing and business challenges that keep coming up in her client work.

SMExit: a deliberate exit from social media as a primary marketing channel. Elizabeth talks about what it looks like to reduce your social media dependence strategically, what to replace it with, and how to do it without tanking your visibility.

Social media is designed to keep you scrolling, posting, and checking — and it's costing your business more than you realize. Elizabeth explains the slot machine effect, how it hijacks your marketing strategy, and how to break the cycle.

What if you just... didn't? Elizabeth makes the case for why some business owners should seriously consider ditching social media — or at least dramatically scaling back — and what to focus on instead when social media stops working for you.

The core of everything Elizabeth teaches is right here: do less, do it consistently, and let it work. Marketing minimalism isn't about being lazy — it's about being strategic with your time and energy so your marketing actually runs without burning you out.

Joseph Casabona joins Elizabeth to talk automation, systems, and how to build a business that doesn't require you to be available 24/7. If you're doing too much manually, this episode is your sign to change that.

Not every opportunity is worth taking, and not every partnership, platform, or pivot deserves your energy. Elizabeth talks about the flags — yellow and red — that should make any small business owner slow down before committing.

Taylor Ryan joins the show for a conversation that challenges conventional marketing wisdom and offers a fresh perspective on growth, positioning, and how small businesses can compete without a massive budget.

Every complaint about your business is actually a decision you're avoiding. Elizabeth gets direct about the fact that most of the things draining small business owners are the result of choices — and that the power to change them is already in your hands.

Titus Bartolotta joins Elizabeth for a conversation about building a business with intention, authenticity, and a clear sense of who you're actually for — the kind of guest episode that makes you want to take notes and rethink a few things.

Voluntary simplicity isn't about doing less — it's about doing what matters and letting go of the rest. Elizabeth applies the philosophy to business: the intentional choices around clients, services, and marketing that create more freedom without sacrificing growth.

Batching your social media content is one thing — having a library of evergreen posts you can reuse forever is another level entirely. Elizabeth explains how to build an ultimate social media library that keeps your content calendar full without starting from scratch every week.

Business plans don't have to be 40-page documents nobody reads after the first week. Elizabeth walks through a one-page format that captures everything that actually matters for running and growing your business — simple enough to actually use.

Someone stole your idea — or at least it feels that way. Elizabeth talks about what to do when you see your concept in someone else's business, how to think about intellectual property as a small business owner, and why being first rarely matters as much as being consistent.

Motivation is overrated as a business strategy. Elizabeth talks about why waiting for motivation is keeping you stuck, what actually gets things done when motivation is nowhere to be found, and the sustainable habits that replace the boom-and-bust cycle most entrepreneurs live in.

Link-in-bio tools seem simple until you realize most people are using them wrong. Elizabeth breaks down how to optimize your Linktree or link page so it actually drives traffic where it needs to go — instead of becoming a cluttered menu nobody clicks.

Inbox zero is not a myth — it's a system, and Elizabeth has it. She walks through the exact method she uses to reach inbox zero and maintain it, so your email stops running your day and starts serving your business.

What does six months of consistent social media actually produce? Elizabeth reports back with real results, honest observations, and the lessons that only show up after you've put in the time — including what she'd do differently.

Guest host Bethany Clemenson joins Elizabeth to explore what it actually means to build a life and business around abundance — not the woo-woo version, but the practical, intentional choices that lead to more of what you actually want.