Do Not Listen to This Podcast

PR during normal times isn't easy. In this episode, we chat about the impact of the pandemic on medical public relations.

Zach Messler takes some time to chat about messaging during a pandemic.

Kimberly joins me to talk politics. This is an important conversation that we have to be able to have - especially during a pandemic.

Katherine Miller chats about the challenges of having business success during a pandemic.

Doug Thompson takes some time to talk about his passion for storytelling. We chat about the impacts the pandemic has had on people's storytelling skills.

Michael Lalor has been dealing with Covid-19 since day one. Please listen to his insights.

Susan Henning joins me to chat about the challenges of a job search during a pandemic.

Creating content during a pandemic comes with a unique set of challenges. Jackie Rupp explains how to navigate some of these issues.

Buck McWilliams takes some time to chat about sales challenges during a pandemic.

Glendalynn Dixon takes some time to chat with us about how the pandemic has impacted change management, communication, and leadership.

Phil Reardon takes a moment to chat with us about his job search during a pandemic.

Doug Bering takes some time to chat with me about the rough waters he had to navigate to keep Little Diablo Salsa alive during the pandemic.

Gary Frey joins me to talk about some of the success his business has had during a pandemic.

Brad Donze joins me to talk about what it is like to search for a job in his 40's.

Debias, review, and refine. This episode reminds us that we have built in biases. When we become aware of them they open up new opportunities. It is also important to review and refine our efforts on a regular basi

Smart metrics versus dumb ones. Helps us to stay focused on money in, money out, and a focus on margins.

Managing growth wins covers why it is important to pay attention to healthy versus unhealthy business growth.

Distribution is an important part of the process that brings our product/service to market. This episode covers what you need to know for success.

The key concept of this episode is honoring the production process. Enjoy the episode.

Sustainability in business has two elements cash and health. Most people miss the health part and how important it is to succeed. This episode covers how to create sustainable healthy boundaries.

This is the first of two episodes covering - the direction of your business. The episode is connected to episode 8. The key concept here is to pay attention to simple and complicated math. I explore the importance of knowing your buyout number is important and how to calculate that number. We will also discuss some of the importance of simple math. Money in and money out. Also, why it is dangerous...

The importance of acceptance because time is a finite asset that we don’t get back – ever. The sooner we accept there are more things out of our control than within our power is the fundamental concept of this episode - markets matter. Don’t feed the delusion, make sure to feed the dream. However, once we start working on our dream, it becomes real. Meaning we have to create another idea that we c...

The key concept in this episode is that your first idea or product isn't going to be the profitable one. For more information on the episode visit https://donotlistentothispodcast.com

In this episode, the key concept is for us to identify - what are our fixed cost? It is important to understand that we have to pay ourselves. If we forget to do that from the start the problems only get worse. The first three episodes focus on the mindset of the entrepreneur. The next three explore the importance of product/service pricing.

Ep 3 - What Is The Business Story? by Roger Wilkerson