Do Less Marketing

What if AI could help you move faster and make better decisions, without adding more noise? Ruth Favela is the AI Marketing Manager at Tomorrow.io, where she helps a four-person marketing team support a global tech company. In this episode, Ruth shares how her team uses AI to speed up content workflows, cut marketing costs, and focus their energy where it actually moves the needle. We talk about h...

What if the secret to smarter marketing wasn’t more ideas — but better operations? Hayden Florom is a marketing operations analyst at Hudl, where he helps teams move faster by building systems that make campaigns smoother, results clearer, and decisions more grounded. In this episode, Hayden shares why small teams often have an edge when it comes to marketing operations. He explains how thinking l...

What does it really mean to show up authentically in your business? In this conversation, voice actor Danielle Famble shares what she’s learning as she grows multiple businesses. We talk about how she’s come to recognize the difference between discomfort that’s part of growth and the kind of “ick” that signals misalignment — and how that distinction changes the way she approaches marketing. Daniel...

Not everything that helps you grow can be measured on a spreadsheet. Carli and Josh work at The Hope Venture, a nonprofit focused on fighting extreme poverty through education and health projects around the world. In this conversation, they share what it looks like to grow in two directions at once — supporting more people overseas while also helping individuals become more generous in their every...

Artillery Media builds over a hundred websites a year — without a marketing team, an ad budget, or outbound hustle. So what’s actually driving the growth? In this episode, Jake Kramer walks us through how Artillery Media has quietly built a reputation through responsiveness and constantly looking for ways to add value. We talk about what it means to “stir the pot” with past clients, how basic SEO...

When you’re building a business from the ground up, it’s easy to feel like you have to be everywhere, doing everything. In this episode, Dr. Rachel Huston shares what helped her early growth, how she built momentum, and why she moved away from chasing “shoulds” in her marketing.  We talk about how she uses Instagram to teach and connect. She also shares the value of knowing your ideal client and h...

What happens when a top marketing channel suddenly stops working? Rob Marsh is a copywriter and co-founder of The Copywriter Club. He has built multiple businesses by staying grounded in what works — while staying flexible as platforms and contexts evolve. In this episode, he shares how he and his co-founder grew a community from zero to 5,000 in just a few months, and the one thing he’s seen driv...

What does it mean to build a business around work you believe in? In this episode, conservation photographer Michael Forsberg shares how he’s built a reputation through years of consistent, hands-on work — rooted in place, purpose, and relationships.  He talks about growing trust without a big marketing push and learning about business from unexpected places. We explore what it means to live and w...

What if your business could grow without a massive strategy or huge following? Sarah Collins is a Gallup-certified strengths coach who’s built a thriving business by focusing on relationships and working with her strengths (not against them). In this conversation, she shares how one surprisingly simple word continues to guide her most important decisions.  We talk about letting go of “shoulds,” do...

My guest today, Michael Johnson, is a lawyer who built a thriving, remote-first practice by leaning into an overlooked niche.  In this episode, he shares how a personal need sparked a business idea, why going all-in on education changed everything, and what it took to grow a law firm that works with his family life. We talk Instagram reels, early missteps, niche marketing, and the mindset shifts t...

Do Less Marketing is about doing less, but better. In each episode, we explore how small business owners, nonprofit leaders, and marketers find the clarity, the courage, and the strategy to focus on what actually works — for their goals, for their teams, and for their lives.