Do Less Marketing

What happens when a top marketing channel suddenly stops working? Rob Marsh is a copywriter and co-founder of The Copywriter Club. He has built multiple businesses by staying grounded in what works — while staying flexible as platforms and contexts evolve. In this episode, he shares how he and his co-founder grew a community from zero to 5,000 in just a few months, and the one thing he’s seen driv...

What does it mean to build a business around work you believe in? In this episode, conservation photographer Michael Forsberg shares how he’s built a reputation through years of consistent, hands-on work — rooted in place, purpose, and relationships.  He talks about growing trust without a big marketing push and learning about business from unexpected places. We explore what it means to live and w...

What if your business could grow without a massive strategy or huge following? Sarah Collins is a Gallup-certified strengths coach who’s built a thriving business by focusing on relationships and working with her strengths (not against them). In this conversation, she shares how one surprisingly simple word continues to guide her most important decisions.  We talk about letting go of “shoulds,” do...

My guest today, Michael Johnson, is a lawyer who built a thriving, remote-first practice by leaning into an overlooked niche.  In this episode, he shares how a personal need sparked a business idea, why going all-in on education changed everything, and what it took to grow a law firm that works with his family life. We talk Instagram reels, early missteps, niche marketing, and the mindset shifts t...

Do Less Marketing is about doing less, but better. In each episode, we explore how small business owners, nonprofit leaders, and marketers find the clarity, the courage, and the strategy to focus on what actually works — for their goals, for their teams, and for their lives.