Do Good Work

Gisell Paula highlights the importance of incorporating the human element in operations management while scaling small businesses. Her focus is on maintaining a balance between operational efficiency and humanizing business. Her strategies include understanding team dynamics, individual work styles, and ensuring a supportive environment through proper communication and empathy during changes.  Who...

Raul talks to Behdad Jamshidi, known as Bee, founder of CJAM Marketing. Bee has assessed over 700 marketing agencies in the past four years, creating a network of 90 preferred partners spanning the marketing spectrum. Dubbing himself an "agency matchmaker," he helps businesses connect with benefitting partners based on their specific needs. In terms of agency competitiveness, Bee maintains that ju...

Raul talks with business coach Steve Preda who explains his methodologies for business growth and achieving success. Discussing his career transition from investment banking to business coaching, Steve details his business operating system, Pinnacle, and his personalized strategy approach, Strategy OS, which focuses on businesses ready to strategize. He uses real-world examples such as IKEA and Ry...

Raul talks with Samuele Barrili, founder of M4W (Marketing for Waste), an agency focused on sustainability and recycling by providing solutions for waste management problems. Samuel discusses his background in toxicological chemistry and waste treatment, and how this influenced his career trajectory and mission to "save the planet." The podcast discusses how there is too much focus on the issue of...

Raul talks with Mike King, a professional in the field of digital marketing and a supportive mentor. They discuss the correlation between physical and mental wellness and success, and the potential negative impact unresolved issues can have on personal and professional relations. Mike shares personal experiences which led him to understand the importance of emotional healing and forgiveness. He al...

Raul talks with digital marketing expert Leah Rae Getts who shares her strategies for engaging leads and customers and increasing sales for coaches and entrepreneurs. She emphasizes consistent engagement on multiple platforms, providing valuable content in her weekly 'what to do' webinars, and creating a trust-based relationship rather than just chasing transactions. Leah also advocates for unders...

Raul talks with Tony Castillo, a sports nutrition expert, discussing the importance of nutrition and hydration for optimal performance. They recommend drinking water based on your body weight and the frequency of air travel and suggested regular protein intake for muscle growth, while debunking the fasting trend. They highlighted the common mistake among entrepreneurs of neglecting hydration and p...

Raul talks with Dots Oyebolu who shared his experience in assisting B2B and B2C businesses with their marketing strategies. He stressed on the need for companies to concentrate on product market fit and value creation instead of focusing solely on targets and KPIs. Oyebolu advised against paying too much attention to competitors instead of focusing on improving the company's offer.  Who’s The Gues...

Raul talks with Matt Shields, who manages over $60 million in real estate assets, shares his unique business management strategies on a podcast. He discusses his practice of conducting routine company-wide meetings, termed "huddles", to discuss achievements, challenges, and upcoming objectives. Shields advises budding entrepreneurs to cultivate robust internal processes, utilize technology, and id...

Raul talks with Jennifer Zick, CEO of Authentic Brand, who shares her entrepreneurial journey and details her vision for her company in the fractional Chief Marketing Officers (CMOs) market. Jennifer aims for Authentic Brand to lead in this field by providing comprehensive marketing leadership and advocating for collaborative learning among professionals. She highlights the need for agile marketin...

Raul talks with Dan Englander, CEO of Sales Schema, about effectively filling the top of a sales funnel. Dan shares the key tactics, including building potential referrals and trust, focusing on effective outbound techniques and concentrating on a successful inbound project. He stresses on the need for consistency in sales and shares his success principles, including daily learning or teaching and...

In this engaging episode of the Do Good Work podcast, Raul sits down with Simone Sloan, an accomplished business strategist, executive coach, and DEI consultant with vast experience in Fortune 500 companies. The conversation revolves around the critical aspects of organizational culture, including power leaks and toxicity within teams. Simone highlights the significance of aligning values and beli...

Raul Hernandez speaks with Douglas Smith, the COO of America's Best Restaurants who advises businesses to make long-term marketing commitments for substantial results over time. He suggests popular restaurant marketing offers like free appetizers or desserts meant to encourage repeat customer visits. Doug emphasizes follow-up after the first visit and staying present in the customer's mind. He is...

Raul Hernandez speaks with Honorable Marketing CEO Paul Mackiewicz. As a passionate supporter of small businesses, Paul shares that his approach to digital marketing prioritizes keeping current clients happy over pursuing new accounts. He cautions against rapid scaling for sole profit, emphasizing the importance of calculated growth.  Who’s The Guest? Paul Mackiewicz is an Army Veteran and experie...

Raul Hernandez speaks to Andy Hickman, founder of the Art of Workflow. Hickman enlightens on the importance of engaging our senses for effective thinking and decision making, using his clients' successful experiences as examples. He presents a guide to thought-processing that entails recognition, externalization, clarification, and deciding when to revisit these thoughts. Who’s The Guest? Andy Hic...

Raul Hernandez speaks with Kelley Thornton, CEO of Tiege Hanley. He discussed his transition from a corporate career to starting an e-commerce company for men's health. He highlighted the challenges and learning experiences encountered during the transition, emphasizing the importance of self-belief, ethical decision-making, and treating employees fairly. Kelley expressed the company's core values...

Raul Hernandez, speaks with Growth Owl CEO Lori Zoss Kraska about the unique approach taken by her company to empower startups and nonprofits and secure sponsorship from large corporations. She discusses the challenges faced by these organizations, emphasizing the importance of clear brand communication and the need for maintaining and nurturing relationships with sponsors. She also touches upon h...

Raul Hernandez, speaks with Chad Mastagh, founder and CEO of Rides2U, a premium ride-sharing service aimed at underserved college communities. Chad discusses his plans to expand the service to other colleges, with aims to serve 100 colleges by the end of a 10-year period. Rides2U also hopes to expand to popular vacation points, providing a premier service that fills the gap between unreliable ride...

Raul Hernandez, speaks with Purdeep Sangha, a business strategy consultant and author. The conversation revolved around performance improvement and the untapped potential inherent in everyone. Purdeep distinguished his ultra-performance program, consisting of five key elements that aim to boost productivity while reducing work hours. He highlighted the necessity of scheduled activities and alignin...

Raul Hernandez, speaks with Rob Buffington, CEO of Gordian Business Solutions, about his extensive experience in the HOA management industry and the strategies he uses to manage multiple businesses successfully. Rob encourages a practice of radical transparency within his companies, especially among top-level managers. He emphasizes the importance of understanding not just "what" to do but also "w...

Sherry Shannon-Vanstone, Profound Impact Corporation's CEO, underscores the effective use of data in this podcast. Sherry insists that organizations can optimize data use by understanding their goals and leveraging AI tools for automating processes related to data analysis. This strategy can also support researchers in finding relevant funding opportunities. Sherry advocates for a strategic approa...

Raul talks with Jordan Mederich, DropFunnels founder, to discuss businesses transitioning to creating their software solutions. Jordan, acknowledging the ethical implications of technology replacing low-skill jobs, believes that automation can improve the standards and operations of various industries. Despite increasing technology, he underscores the importance of fostering relationships.  Who’s...

Brent Keltner, Winalytics LLC’s founder, stressed the significance of resilience and personalization in sales. He emphasized understanding customers' needs before pitching a product and using interview techniques to ask the right questions. Contrary to popular belief, Brent argued that success is not about personal growth mindset but about serving others first, focusing on their values, and helpin...

In this podcast, Randy Hall, CEO of 4th Gear Consulting, shares his change management process and opinions on leadership. He emphasizes four key steps for successful change management, including insight, involvement, practice and feedback. He stresses more on people taking efforts and trying out new behaviors, learning from mistakes, and improving continually through feedback. Who’s The Guest? Ran...

In this podcast, Alex Sezer Jr. emphasizes the critical role of organizational culture and leadership in achieving business success. He highlights the importance of a clear vision, mission, purpose, and core values and discusses the challenges in finding the right team members. Alex believes in self-evaluation and personal growth for effective leadership and supports providing clarity for organiza...