DMEXCO Podcast by Verena Gründel

Die DMEXCO 2020 wird rein digital stattfinden. Dominik Matyka ( Chief Advisor DMEXCO), Christoph Menke-Salz (Director Sales & Operations) und Thomas Mosch (Director Conference) über Community-Features, das Conference-Konzept und die Möglichkeiten für Aussteller.

Wir erfahren von Oliver Kaltner, wie er Future of Workplace sieht, welche Herausforderungen uns aus dem asiatischen Raum erwarten, wie das im Kontext von Ethik, Moral und Tradition zu beurteilen ist, und welchen Tipp er für junge Marketers hat um sich diesen Themen erfolgreich zu stellen.

Sarah Bernuit on how organizations will emerge from this period, how enterprises have to rethink their business, how technologies like blockchain getting more important in the context of supply chain and traceability, how important leadership is in these times of homeoffice and how this might change the future of work at all.

Oracle’s EVP Rob Tarkoff about Data, Signals, Resilience, Attitude, Customer Experience and the New Next. What topics regarding Customer Experience and Digital Marketing are being discussed in Silicon Valley right now? Does Oracle see increasing demand for applications enabling digitization or managing supply chain management? How does resilience relate to this context? And what is his advice for...

Snapchat hat Höhen und Tiefen gesehen. Aktuell läuft es aber wieder gut für den Messaging-Dienst mit AR-Fokus. Wie merkt Snapchat die aktuelle Lockdown-Phase, was macht den Dienst aus, wer nutzt ihn überwiegend und wie lässt sich diese Zielgruppe adressieren? Darüber sprach ich mit Götz Trillhaas, Managing Director SNAP für den Bereich DACH, und hab ihm im Homeoffice in Hamburg angesnappt.

BBC news launched a news show as part of Quibi’s Daily Essentials offering. “Around the World by BBC News.” is designed specifically for mobile, and is designed for audiences looking to get an overview of the world’s biggest stories in one quick fix. The style of the program is unlike any other BBC show and is truly a news bulletin for the 21st century, with a young, digitally native production te...

Adam Singolda (Taboola) on the state of the industry, working from home and ongoing communication AND attitude.

Single Sign-On-Angebote (SSO) werden in Zeiten von ePrivacy-Verordnung und zunehmenden Cookie-Hinweisen immer wichtiger. Warum ist das Thema SSO so aktuell und was bedeuten die Entwicklungen für Nutzer und Werbungtreibende? Darüber sprechen wir mit Sven Bornemann von NetID.

We were talking with philosopher and founder Dr. Brennan Jacoby about the correlation of philosophy, trust and successful business, the art of integrating philosophy in management and how digitization challenges the relationship between people in VUCA environments.

In den USA hat die Vernetzung von TV und Digital bereits die ersten Kinderkrankheiten überstanden – im deutschsprachigen Raum stehen wir mit der intelligenten Technologie noch ganz am Anfang. Warum dennoch auch in der DACH-Region niemand an Connected TV (CTV) vorbeikommen wird und wohin die Reise geht, erklärt Sven Hagemeier, Director Inventory Partnerships EMEA bei The Trade Desk.

As the global CMO of SAP, Alicia Tillman is responsible for creating and accelerating the company’s marketing strategy and brand recognition across the globe. She is focused on driving SAP’s vision of helping the world run better and improve people’s lives by building marketing programs that promote the company’s exceptional product innovation, commitment to being customer-first and ability to cre...

Jeff Raider is the co-founder of two highly successful direct-to-consumer (DTC) brands, Warby Parker and Harry’s, both being valued in the Billions of $. He studied at Wharton University where he met his tutor, marketing professor and DTC-guru, David Bell, who himself invested in both of Jeff’s companies. Two protagonists of the DTC space talk with us about what it takes to be successful with a di...

Tina Beuchler spricht mit unserem Host Alex Wunschel über den Digitalen Werbemarkt, wie wichtig es ist, im programmatischen Dschungel den „Menschen“ mit den richtigen Botschaften zu erreichen, welche Chance Blockchain-Technologien haben könnten im Kampf gegen den AdFraud und Anzeigenbetrug, welche Erwartungen sie an Agenturen hat, wenn es um Kreativität in digitaler Werbung geht und welche Erfahru...

Thomas Fellger is the Founder and CEO of IconMobile, a company with +600 employees partially owned by WPP. He introduced Jens Hilgers to WPP to make an investment in his world-leading eSports venture fonds Bitkraft. Two fascinating and extraordinary entrepreneurs will share their learnings and insights about WPP’s new inclusive and integrated company strategy after Mark Read got appointed global C...

Wir blicken mit Dr. Jannika Bock, Head of Performance Solutions bei Google, auf das Zusammenspiel Handel und Technologie, online und offline und passende Omnichannel-Marketing-Strategien. Dafür bietet Google Online-Analysetools, Studienergebnisse und konkrete Werbeformen und Technologien.

YouTube erreicht jeden Monat 45 Millionen Erwachsene in Deutschland. Damit ist YouTube eine sehr relevante Plattform für Unternehmen und Marken. Welche Möglichkeiten bieten sich aktuell bei Werbung und Präsenz auf YouTube?

Chris Denson is an award-winning innovator, marketer, recovering comedian, and host of the Innovation Crush podcast, with over 200 episodes and 750,000 subscribers. He talks with Alex Wunschel, among other things, about the Impact of Trust in Digital Media.

Cameron-James Wilson on how he came up with the idea to create a digital supermodel, how he defines beauty in context von virtuality, how brands integrate the digital models and what he thinks about the future of digital models.

Harley Finkelstein (COO Shopify) on plans for the european and german market, what’s special about shopify compared to to other online shop systems, how shopify integrates cross selling, fulfillment and payment and what he learned from his former days DJ’ing running a company like shopify.

Marius Rausch, Vice President & Managing Director Central Europe bei Xandr, spricht mit Host Alex u.a. über die Zukunft von Adressable TV und den Status des Transparency and Consent Framework (TCF). alex@wunschel.net

Organizing work in marketing teams is an increasingly complex issue. Our host Alex talks with Dave King, CMO at Asana about how companies, agencies and freelancers can plan and document their teamwork as smoothly as possible.

Dominik Matyka and Matthias Wahl taking a look at the upcoming DMEXCO 2019 “Trust in You”. And we hear statements of top speakers.

The media landscape is undergoing a shift. The increase of data, technology and connectivity has led to higher expectations among our audiences. Digital players have been disrupting the industry, while the attention span for the content that’s delivered to users is decreasing. How can long-established premium publishers find ways to future-proof their businesses and expand their leadership roles i...

Mirko Kaminski, CEO von Achtung, spricht im Podcast mit Dominik Matyka über China, Innovationskulturen und die Relevanz globaler Tech-Events. Feedback gerne an @dominikmatyka

Anja Hendel über das Portfolio von Porsches Transformationsaktivitäten, die Rolle von Prüfingenieuren und Fließbandmitarbeitern dabei und wie KI ihnen praktische Mehrwerte bringt.