Episodes

7- Steve Vassallo @Foundation Capital: Empathy is killing your product 03.04.2018 48:44

Steve Vassallo is a general partner at Foundation Capital (VC firm that invested in Pocket, Netflix, Uber etc.). Prior to that, he worked as a lead designer at IDEO where he worked on a famous Cisco's 7900 series VoIP phone. He recently published a book "The Way to Design", which helps designers become entrepreneurs and entrepreneurs adopt best design practices. You can read the book for free onli...

6- Dr. Sudy Majd @Candid Co: How to do user research rooted in business II 20.03.2018 50:08

Sudy Majd is a customer experience research lead at Candid Co. In the fifth episode, I spoke with Bobby, a colleague of Sudy, and we talked a lot about the way they do user research at Candid Co so it only made sense to dive deeper into these topics with Sudy. She has a PhD specialized in consumer behavior and behavioral economics. In the episode we spoke about: doing proactive user research that...

5- Bobby Ghoshal @Candid Co: How to do user research that is rooted in business 06.03.2018 51:46

Bobby Ghoshal is a co-host of a famous podcast High Resolution and a co-founder of a startup Candid Co. He has more than 15 years of experience in the design world and is a big proponent of bringing design closer to business. In this episode we spoke about: how to do user research that is rooted in business problems how to measure and present results of your design work, and how to hire and trai...

4- Marc Hemeon @Facebook: Design is not art 28.02.2018 1:23:04

Marc Hemeon has a truly impressive CV. He has lead design at YouTube, Google Ventures, Oakley, Digg, Design Inc, Fflick and lately Ease Central. He has been designing since 1996 and is a true veteran in the design community. In this episode we spoke about: the distinction between art and design, how ugly design can beat beautiful design, how to explain the value of your work to non-designers by f...

3- Joel Califa @GitHub: Business, yes. But users first. 20.02.2018 55:31

Joel Califa is a senior product designer at GitHub. He recently wrote a very interesting and popular blog post Subverted Design, which describes what happens if designers forget that their first responsibility is still the user. You can read the full article on Joel's blog. In this episode we spoke about: examples of subverted design and how you can fight against it why putting users first is de...

2- Joe Gerber @IDEO: Business thinking creates more opportunities, not less 13.02.2018 50:02

Joe Gerber is a business designer and a managing director of IDEO CoLAB . After studying biology, taking an MBA, and working as a product manager, he joined IDEO as the first business designer in the New York office. In the episode we spoke about: how to systematically test your design so that it achieves users and business goals, the role of vocabulary in bridging different design disciplines, ...

1- Trent Huon @IDEO: Not thinking about business is bad design 29.01.2018 1:01:13

Trent Huon is a business design director at IDEO Munich. After finishing his MBA, he first worked as a management consultant. As he never went through official design training, he had to learn design on the job when he joined IDEO. We talk about his transformation into designer and about the relevance of business in design. Some of the topics we covered in this episode are: how to show non-designe...