d.MBA
d.MBA
Business confidence for designers.
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Episodes
82- Could AI make designers redundant? (w Franz Blach of Pinterest) 29.03.2023 55:18
Seen enough AI tool renderings of fantasy avatars, futuristic skyline designs, or unicorns playing tennis? Franz Blach certainly has. As tools like Chat GPT , Midjourney , and Stable Diffusion continue to capture our imaginations and headlines, they’ve also prompted an existential crisis in our industry. Could AI make us redundant? Franz doesn’t think so. Strategic decisions still need our experti...
81- To bundle or unbundle your product… That is the question! 21.03.2023 34:13
Jim Barksdale, a former CEO of Netscape, once famously proclaimed there are “only two ways to make money in business: one is to bundle; the other is unbundle.” Bundling is the business of rolling up products or services into packages, usually at a lower cost than buying them individually. Think meal deals, all-inclusive holidays, and software suite subscriptions that throw in all manner of bonus p...
80- Who wants to be a…. Businessaire? 13.03.2023 42:16
For our latest episode we put our new business school quiz to the test, with our unsuspecting producer Tom Prior in the hot-seat. When it comes to understanding business terminology and concepts, it can regularly feel like our knowledge is under the spotlight. What does that business terminology mean? Should I know what that stakeholder was referring to? I’ve heard that acronym before… what the h...
79- Taking the fight to Figma 08.03.2023 45:38
Sept 15th, 2022. The day Adobe announced its intention to acquire Figma for an eyewatering $20Bn was also a day of mourning for much of the design community. Our industry’s main tool was falling into the hands of a brand many have grown increasingly skeptical of. Sad times. But at a company retreat in rural Spain, the team at Penpot was rejoicing. Their nimble, open-source design tool is an altern...
78- Pricing is UX 31.01.2023 50:21
Discounting and Tesla are two words you never hear together. Elon Musk famously wrote in an email to Tesla staff that “There can never – and I mean never – be a discount on a new car coming out of the factory in pristine condition… The acid test is that if you cannot explain to any customer who paid full price why other another customer didn’t without being embarrassed, then it is not right.” So T...
77- How will AI affect designers? 14.12.2022 49:49
In this episode of the d. MBA podcast, we explore the exciting and rapidly-evolving field of artificial intelligence and its potential impacts on the design community and the future of business. We discuss: The latest advances in AI technology and how it is transforming the way we design products, services, and experiences. We also delve into the potential risks and opportunities that AI presents...
76- Are employee-owned companies the future of business? 07.12.2022 1:02:49
How can we best align the goals of employees and owners? It’s an age-old problem of a principal-agent relationship . But there is a promising trend that could really align incentives between employees and owners. It’s by making employees owners! We decided to invite two d. MBA alumni, Sandra Fernandez and Chris How to share how employee ownership works in their companies. We talked about: what eve...
75- Opportunity costs, negotiating salary, and MVPs 15.11.2022 25:46
In the latest Designer in Nature Talking Business, we are hosting Elisabeth Graf , a service designer, innovation coach, and facilitator. And a d. MBA alumna! Lilly shared how she got into design and learned about the importance of a business concept called opportunity costs. Along the way, we also discussed how she negotiated her salary and got a 50% raise only 3 months after being hired, and why...
74- What are economic moats and why do they matter to designers? 13.10.2022 22:12
According to the Oxford dictionary, a moat is “a deep, wide ditch surrounding a castle, fort, or town, typically filled with water and intended as a defence against attack”. Ok, basically some kind of defense around the castle. So, how does this concept translate to business? And design work? Martyn Reding , chief design officer at Upzelo and former head of design at Virgin Atlantic , shared how h...
73- Will Adobe ruin Figma? And will Patagonia save the planet? 19.09.2022 1:01:06
Let’s take a moment of silence. Adobe is acquiring Figma. Judging by Adobe’s previous acquisitions this is surely the end of Figma’s best days, right? But Adobe is promising to keep Figma independent! Should we believe Adobe? But let’s also celebrate. The founder of Patagonia is giving away his company to fight the climate crisis. He is setting a beautiful example of how companies can shift their...
72- Dirty business of carbon offsets 09.09.2022 45:02
Most of us have already tried to offset the carbon footprint of our consumption. Maybe you’ve paid to offset your flight, a parcel delivery, or even production of a product you bought. And it made you feel good, right? Well, this episode will make you feel a bit worse. Sorry. But if you are ready to take the red pill listen in and we’ll share: how governments try to force certain industries and co...
71- Why designing for users isn’t always the right approach 25.08.2022 19:02
When you hire a designer to help you on a project, you don't expect them to say: "What if we don't focus on users here?". Franz shared his story of working on a client project that benefitted from designing for suppliers, not customers. To make his point for focusing on suppliers he used a tool called a value chain . Tune in to Designers in Nature Talking Business, our new podcast format where de...
70- When people say money is free or expensive, what do they mean? 09.08.2022 46:42
Recently, you may have heard that money is getting more expensive. But how can the money be more expensive? Money is, well, just money. To clarify this business lingo, Alen and Franz break down the current business environment and share what sets the price of money. We talked about: what cheap and expensive capital even means, why is money now getting more expensive, and what implications this has...
69- Strong dollar is good for the US economy, right? Right?! 27.07.2022 34:04
It’s usually a bad sign when currencies take over news. It was no different this July 13th when the news broke that one euro is worth exactly one dollar for the first time in twenty years. The US dollar has been gaining strength against other currencies over the last six months due to various reasons, which we cover in detail in this episode. But the question is: Who benefits from a strong dollar....
68- How to position and price yourself as a design freelancer 19.07.2022 1:00:53
Working as a freelancer comes with opportunities and challenges. One of these challenges is how you position yourself to get the clients you love working with. And secondly, how do you price your services so you can survive and thrive. We invited two d. MBA alumni and design freelancers (well, they prefer the term contractors - more about that in the show), Tom Prior and James Bickerton to share t...
67- If monopolies are so bad why is every company trying to become one? 29.06.2022 40:11
There is a saying in business that if a company is trying to prove that it is a monopoly, then it is not one. But if a company is trying to prove that it is not a monopoly, it may very well be. Holding a monopoly gives a company an unfair advantage, which is good for the company but usually bad for consumers and society as less (or no competition) leads to less (or no) innovation. Lately, Facebook...
66- How to convince your company to test a 4-day work week? 15.06.2022 1:00:41
Surely, most of us would agree that a 4-day work week is a good idea, right? Early research shows no drop in productivity, and a big increase in employee well-being. So, why hasn’t it been more widely adopted? At the d. MBA, we’ve been running a 4-day work week for the last four years. So, we thought we would comment on some common concerns about the setup and share our perspective. Tune in to lea...
65- What does a market crash mean for design (and business) community? 01.06.2022 49:22
The prices of tech companies have fallen dramatically. Facebook, Netflix, Google, Apple, and Amazon are all down between 20 and 80% since their record highs. Yikes. Everyone is freaking out. But why? How does a market crash affect companies and us working for them? How does this affect designers? In this Business Design Jam, we talked about: the recent (mini?) market crash in the tech sector, why...
64- Designing and aligning incentives 20.04.2022 10:57
Have you ever hired a freelancer and paid them per hour? And did you have the feeling that they are extending their scope of work so they could charge you more? Then, you have already experienced misaligned incentives, which are one of the biggest challenges and opportunities for companies. They can hurt relationships within companies and damage partnerships with outside collaborators. In our late...
63- Andrew Whelan - Business Design at Ford 08.03.2022 38:04
Business design is already pretty common among design agencies but not so much in product companies. So, we were excited to talk to Andrew Whelan , a Business Design Director at the D-Ford London Lab, where he leads a diverse and multi-skilled team tackling some of the biggest business model opportunities in the auto and mobility industry. We covered: what the role of business designers at D-Ford...
62- Wall-worthy school certificates for the digital age 22.02.2022 33:53
Last week, we launched new school certificates. Using a combination of generative art and blockchain, we created several hundred unique certificates so that each student can receive a piece of art that is wall-worthy and trustworthy. To learn more about the project check out the blog post with visual materials. In this podcast episode, I spoke with Emil from design studio Ljudje , which helped us...
61- NFT Business Models 02.02.2022 1:05:05
In this Business Design Jam, we talked about NFTs (Non-fungible tokens) and what new business models they will enable. Franz Emprechtinger and Alen Faljic covered: digital art and recurring revenues, fractionalization, distributed ownership, and crowdfunding, community and network effects, and internet native cooperations - DAOs (Decentralized Autonomous Organizations). www.d.mba
60- Aarron Walter - Business case for emotional design 19.11.2021 40:23
Aarron Walter is Director of Product on the COVID Response team at Resolve to Save Lives. Previously, he was VP of Content at InVision, and founded the UX practice at Mailchimp where he helped grow the product from a few thousand users to more than 10 million. He's the author of a number of books, the latest of which is a second edition of Designing for Emotion . In this episode, we talked about:...
59- Hidden costs behind every decision 01.09.2021 11:56
The opportunity costs are a super important concept for our decision-making process. They describe potential benefits that we miss out on because we decided to do something else. For example, focusing the company’s resources on rebranding instead of product development. In this episode, we will cover: how opportunity costs affect decisions taken within companies, what are sunk costs and how to avo...
58- Guestimation Challenge 2 20.07.2021 38:06
In the guestimation challenge, two contenders make fast estimations with very little data available. This game imitates a real-world scenario, where we need to estimate certain numbers for our projects. For example, when we want to understand the size of our competitors, how much revenue our product or service idea could make, etc. This time, contenders are two d. MBA mentors Jo Roberts (Senior Bu...
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