Ditching Hourly

Author Robin Bonn joined me on Ditching Hourly to discuss the importance of differentiation as described in his book Market of One. About Robin Robin Bonn is the CEO of Co:definery , one of the world's leading consultancies specialising in agency positioning. From renowned global networks to the world's top independents, he’s repositioned close to 150 agencies and coached dozens of senior leaders....

Ed Kless joined me on Ditching Hourly to talk about what he and his Threshold co-founder Ron Baker think is the next big thing (spoiler alert: transformations). Talking Points The Concept of the Experience Economy Progression of Economic Value Transformations and Their Impact Threshold: Guiding Transformations Transitioning from Service to Transformation Economy Skipping the Experience Stage Charg...

Geraldine Carter joined me on Ditching Hourly to give us a behind-the-scenes recap of what went into her pivot from selling one-time $9,500 mastermind programs to selling a $995/mo ongoing subscription model. (00:00) - Introduction and Guest Welcome (00:34) - Defining 'Melting the Pyramid' (04:38) - Transitioning Business Models (08:54) - Challenges and Key Changes (14:00) - New Program Structure...

Craig Hewitt, founder of Castos, joined me on Ditching Hourly to discuss the current state and potential future of podcasting as a medium for building trust with your audience. AI Summary In this episode of Ditching Hourly, Jonathan Stark speaks with Craig Hewitt, founder of Castos, about the evolving landscape of podcasting. They discuss the shifting definitions and formats of podcasts, the impor...

Jason Lengstorf, founder of Code TV, joined me on Ditching Hourly to share how he is successfully navigating the transformation of the video production business. Jason's Links:  https://jason.energy/ https://codetv.dev/ AI Summary: In this episode of Ditching Hourly, Jonathan Stark is joined by Jason Lengstorf, founder of Code TV, to explore the current landscape of the video production industry,...

Author/creator of Sales for Nice People, Martin Stellar, joined me on Ditching Hourly to talk about sticking to your guns in a sales meeting and how to build the confidence to do so.  Martin's Links: https://martinstellar.com/ https://www.linkedin.com/in/martinstellar/ https://salesfornicepeople.com/academy (00:00) - Introduction and Guest Welcome (00:22) - Martin's Background and Ethical Sales (0...

Yuval Yeret, founder of Yeret Agility and OG Agile expert, joined me on Ditching Hourly to discuss the current state of Agile as a platform, how it has evolved over the years, and what practitioners should consider when pivoting their careers as the platform matures. About Yuval Yuval Yeret is a Product/Scaling/Agility Coach focused on helping product/tech leaders scale their organizations without...

Ex-java developer and CoffeeSprout founder Barry van Someren joined me on Ditching Hourly to talk about the surprising alignment between “Ditcherville ethos” and the government of the Netherlands. LINKS MENTIONED Barry’s website Barry’s LinkedIn California Law AB 5 AI SUMMARY In this episode of Ditching Hourly, Jonathan Stark speaks with Barry Van Someren about his transition from hourly work to v...

The handsome and talented Louis Grenier joined me on Ditching Hourly to talk about the strategy behind writing, publishing, and launching his new book, Stand The F*ck Out .  Links: Stand The F*ck Out Bonuses for Ditching Hourly Listeners AI Summary: In this conversation, Jonathan Stark interviews Louis Grenier about his journey in marketing, the insights from his new book, and the strategies behin...

The author of “Going 1099: How To Become Solo Federal Sub-Contractor”, Dale Davidson, joined me on Ditching Hourly to discuss the journey of becoming a solo federal subcontractor. (00:00) - Introduction and Guest Welcome (00:17) - Dale Davidson's Background (00:49) - Navigating Hourly Billing in Government Contracts (01:39) - Transitioning to 1099 Subcontracting (04:01) - Importance of Security Cl...

Advisory CFO, daily emailer, and podcast host Lauren Pearl joined me on Ditching Hourly to unpack the nuances of the pricing framework she uses with her start-up and small business clients. CHAPTERS (00:00) - DH358 Lauren Pearl - The Daily CFO Pricing Framework (00:09) - Lauren Pearl's Background and Role (02:08) - Client Types and Fit (04:18) - The Origin of the Pricing Framework (07:23) - Step-b...

Andrew Croasdale, a former police officer turned consultant, joined me on Ditching Hourly to discuss his transition from policing to consulting. (00:00) - Introduction and Guest Welcome (00:18) - Andrew's Background in Policing (01:05) - Transition to Consulting (05:11) - First Steps in Business (06:06) - First Client Experience (09:37) - Challenges of Small Business Owners (17:38) - Defining Gove...

Author, founder, and CEO Barry LaBov joined me on Ditching Hourly to geek out about niching down - while walking me through the five-step process he describes in his book The Power of Differentiation . Barry's Bio: Barry LaBov is the founder and CEO of LABOV Marketing Communications and Training. He is a two-time Ernst & Young Entrepreneur of the Year recipient and an inductee into the Entrepr...

Guest Russ Waddell joined me on Ditching Hourly to explain how he successfully went out on his own for the first time after more than a decade as a full-time employee. Guest Links: https://www.russwaddell.com/ https://www.linkedin.com/in/russell-waddell/ ---- Do you have questions about how to improve your business? Things like: Value pricing your work instead of billing for your time? Positioning...

Zach Stevens, co-founder of Conversion Factory, came back on Ditching Hourly to give an update about how things are going with his “all-you-can-eat” subscription-based service business after two years in business. Zach's Links Conversion Factory Zach's LinkedIn Zach's Twitter Other Links MicroConf Tiny Seed FreePik Visual Electric Somewhere ---- Do you have questions about how to improve your busi...

Author of Ditch The Billable Hour! , Shaun Jardine, joined me on Ditching Hourly to explain how he transitioned his 240-person law firm off the billable hour.  Shaun's Links Shaun's Book Shaun's Website Shaun's LinkedIn Shaun's Twitter The book Shaun mentioned: Our Iceberg Is Melting by John Kotter ---- Do you have questions about how to improve your business? Things like: Value pricing your work...

The author of No Bullsh*t Strategy and founder of Basic Arts, Alex M H Smith, joined me on Ditching Hourly to discuss what business strategy is, why it matters, and how to get started. Chapters 00:00 Introduction and Background 03:00 Defining Strategy and the Importance of Unique Value 07:53 Trade-Offs: Creating Space for Unique Value 13:36 Strategy vs. Being Better than the Competition 19:26 Appl...

LinkedIn Ghostwriter Pranav Kale joined me on Ditching Hourly to do a reverse interview about what I've learned during my recent experiment of posting daily on LinkedIn. Pranav’s Links:  Website: https://www.pranavkale.com/ LinkedIn: https://www.linkedin.com/in/pranavkale120/ ---- Do you have questions about how to improve your business? Things like: Value pricing your work instead of billing for...

Matt Kerbis, also known as the Subscription Attorney, joined me on Ditching Hourly to share his novel approach to ditching hourly billing in the legal space with a subscription model. Matt's bio from his website: ”My name is Mathew Kerbis, I’m The Subscription Attorney, and I believe subscriptions can help bridge the access to justice gap and incentivize attorneys to modernize and scale their prac...

Ben Zettler, owner and founder of Zettler Digital, joined me on Ditching Hourly to discuss pricing tactics for agencies. Ben's Links: Zettler Digital Ben's LinkedIn AI-Generated Stuff: SUMMARY Ben Zettler, owner and founder of Zettler Digital, joins Jonathan Stark to discuss value pricing for agencies. Ben shares his background in sports and how he transitioned into building his agency. They discu...

Strategic lawyer and IP expert Erin Austin joined me on Ditching Hourly to talk about the intersection of plagiarism, copyright infringement, and generative AI.  Erin's Bio A graduate of Harvard Law School, Erin Austin is a strategic lawyer and consultant who uses her 25+ years of practicing law, including roles as COO and general counsel at large and small IP-driven companies, including Warner Br...

Co-founder and Head of Design at Under, Eden Vidal, joined me on Ditching Hourly to talk about productizing design sprints, optimizing your business to suit your personality, and convincing contractors to ditch hourly billing. Eden's Links: https://edenvidal.com/ https://weareunder.design/ https://www.linkedin.com/in/edenvidal/ AI Summary: Eden Vidal, a designer and developer, shares his success w...

Sam Browne, lifestyle entrepreneur and LinkedIn expert with more than 100k followers joined me on Ditching Hourly to share his insights on growing your audience on LinkedIn. Sam’s Links: LinkedIn: https://www.linkedin.com/in/sam-browne/ Gumroad: https://sambrowne.gumroad.com/ Takeaways Know what you want to be known for on LinkedIn and focus on educational content to build authority. Map out a ser...

Long-time friend-of-the-show Kevin Freidberg joined me on Ditching Hourly to share how he helps freelancers and consultants create effective websites by starting with email conversations. Kevin's Links: https://marketyourselffirst.com/ AI-Generated Info: Summary Kevin Friedberg shares his approach to helping freelancers and consultants create effective websites by starting with email conversations...

Residential architect Jason Comer joined me on Ditching Hourly to brainstorm how he might migrate from commodity labor to productized leverage with his expertise in home design. Even if you're not an architect, I think you'll find the discussion useful. Jason’s Website: https://www.jasoncomerarchitect.com/ ---- Do you have questions about how to improve your business? Things like: Value pricing yo...