Jonathan Stark
Ditching Hourly
For solo professionals who want to make more and work less without hiring.
Author
Jonathan Stark
Category
Podcast website
Latest episode
Jul 9, 2026
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Episodes
Monetizing Technical Expertise By Selling Sponsorships with guest Corey Quinn 11.12.2017 17:41
Corey Quinn is a consultant who helps companies fix their horrifying AWS bills. In this episode, Corey explains how he monetized his technical expertise by selling sponsorships for his weekly mailing list. Links Last Week in AWS Quinn Advisory Group Corey's Twitter Corey's sponsorship page ---- Do you have questions about how to improve your business? Things like: Value pricing your work instead o...
Donations As A Revenue Stream with guest Brian Dunning 17.11.2017 26:37
Former software consultant Brian Dunning talks about transitioning from hourly billing for dev work to donation supported content production. Description My guest today is Brian Dunning. Brian is an old friend who I met back when we were both building FileMaker solutions for clients who we billed on an hourly basis. Over the years, Brian has transitioned away from trading time for money to the mos...
Monetizing Technical Expertise By Selling Sponsorships with guest Kurt Elster 15.11.2017 10:06
Shopify guru and former Wordpress developer Kurt Elster explains how he monetized his technical expertise by selling sponsorships for his podcast. Links Kurt's press page Kurt's Twitter Kurt's sponsorship page ---- Do you have questions about how to improve your business? Things like: Value pricing your work instead of billing for your time? Positioning yourself as the go-to person in your space?...
Conquering Anxieties with guest Sherry Walling 11.11.2017 34:58
How to recognize and handle the anxieties of running your own business with guest Dr. Sherry Walling Guest Bio Dr. Sherry Walling is a licensed clinical psychologist who helps high-performing professionals meet their potential to enjoy personal well-being, life satisfaction, and a sense of meaning. She has a PhD in clinical psychology and two master’s degrees. In addition, she completed research f...
Making Change 30.10.2017 1:49
Money is worthless if you can't exchange it for something you want. ---- Do you have questions about how to improve your business? Things like: Value pricing your work instead of billing for your time? Positioning yourself as the go-to person in your space? Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal? Book a one-on-...
Stated Goals Vs Actual Goals 27.10.2017 3:55
Push past your clients self-diagnosis to unlock more valuable outcomes. ---- Do you have questions about how to improve your business? Things like: Value pricing your work instead of billing for your time? Positioning yourself as the go-to person in your space? Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal? Book a one...
Why I Would Happily Pay Ten Bucks For A Dollar 26.10.2017 3:08
A real world example of the subjective value of money. ---- Do you have questions about how to improve your business? Things like: Value pricing your work instead of billing for your time? Positioning yourself as the go-to person in your space? Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal? Book a one-on-one coaching...
Lessons Learned with guest Jason Swett 23.10.2017 1:00:37
Jason Swett shares lessons he’s learned in the process of ditching hourly. Guest Bio Jason Swett is a web developer from Sand Lake, Michigan, who has been freelancing since 2011. Jason has historically billed by the hour but in the last couple years he has figured out how to start transitioning into value-based pricing." Links Million Dollar Consulting by Alan Weiss Better Training Exercises by Re...
What do you do? 19.10.2017 2:54
How to answer the world's most common cocktail party question ---- Do you have questions about how to improve your business? Things like: Value pricing your work instead of billing for your time? Positioning yourself as the go-to person in your space? Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal? Book a one-on-one co...
Lead with the symptom, not the disease 18.10.2017 3:25
Bait your hook with worms, not poptarts. ---- Do you have questions about how to improve your business? Things like: Value pricing your work instead of billing for your time? Positioning yourself as the go-to person in your space? Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal? Book a one-on-one coaching call with me a...
Client don’t pay you to code 17.10.2017 2:43
Clients are paying for outcomes, not outputs. ---- Do you have questions about how to improve your business? Things like: Value pricing your work instead of billing for your time? Positioning yourself as the go-to person in your space? Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal? Book a one-on-one coaching call with...
What if the client has no budget? 17.10.2017 1:56
What to say when the client reveals that they have an absurdly low budget. ---- Do you have questions about how to improve your business? Things like: Value pricing your work instead of billing for your time? Positioning yourself as the go-to person in your space? Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal? Book a...
The Helicopter Option 17.10.2017 4:42
Why clients don't always choose the cheapest option. ---- Do you have questions about how to improve your business? Things like: Value pricing your work instead of billing for your time? Positioning yourself as the go-to person in your space? Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal? Book a one-on-one coaching ca...
Pulling The Trigger On Value Pricing with guest Joel Miller 08.09.2017 11:33
Joel Miller shares his first experiences using value pricing for project work Guest Bio Joel is co-owner and project manager at The Sky Floor, a web design and marketing company in the Chicago area. I asked Joel to come on Ditching Hourly to share with you his first experiences using value pricing for project work. Enjoy. Quotes "Hourly billing is a quagmire." —Joel Miller "My advice to someone co...
The Irony of the Generalist 25.08.2017 7:51
The worst time to present yourself as a generalist is when you’re desperate for work. Ditching Hourly 032: The Irony of the Generalist In this episode, I'll give you a concrete example of how presenting yourself as a generalist will actually decrease the number of leads you get. Oh, the irony! That’s it for today. I’m JS and this is Ditching Hourly. Thanks for listening. The next time someone asks...
The Subjective Value Of Money 28.07.2017 8:15
$30 is worth more to some people than others Ditching Hourly 031: The Subjective Value Of Money Hello! and Welcome to Ditching Hourly. I'm Jonathan Stark. Today, I'm going to talk about the subjective value of money. LINKS Jonathan’s Card That's it for today. I'm JS and this is Ditching Hourly. Thanks for listening. ---- Do you have questions about how to improve your business? Things like: Value...
Can Agile Projects Be Value Priced? with guest Jason Mundok 24.07.2017 52:10
Are value pricing and agile development compatible? Jason Mundok joins me to talk about value pricing agile projects. Guest Bio Jason Mundok is a co-founder of Elusive Moose, an online business resource and community for software developers. He has been developing custom business applications since 2000 and has been successfully managing software development projects for over ten years. In 2012, J...
Be The Expert 21.07.2017 4:59
Are you acting like an expert or an employee? Ditching Hourly 029: Be The Expert There's a Seinfeld episode where Jerry hires a carpenter to build him some kitchen cabinets. The carpenter is insanely, hilariously, indecisive and at every turn asks for Jerry's opinion about how he (the carpenter) should do his own job. "which hinge should I use?" etc You almost expect the guy to ask Jerry how to ho...
The Goldilocks Problem with guest Josh Robbs 14.07.2017 28:36
Finding the overlap between your target market's problems and the solutions your expertise can provide. Ditching Hourly 028: The Goldilocks Problem with guest Josh Robbs I'm joined by listener Josh Robbs who asks: I'm stuck and it might be a problem that other beginners (or people changing their positioning) have. Seriously, this is my ultimate positioning / expensive problem frustration. Might be...
My Squirrel Guy 13.07.2017 7:32
Focus on outcomes, not activities. Ditching Hourly 027: My Squirrel Guy Why you should focus your sales conversation more on your client’s desired outcomes than the activities you will undertake on their behalf (and how my squirrel guy got it wrong). ---- Do you have questions about how to improve your business? Things like: Value pricing your work instead of billing for your time? Positioning you...
Why You Should Be Offering Guarantees 29.06.2017 3:59
Why you should be offering guarantees. Ditching Hourly 026: Why You Should Be Offering Guarantees Hello! and Welcome to Ditching Hourly. I'm Jonathan Stark. Today, I'm going to talk about offering guarantees. One of the tactics I advocate for increasing your fees is to offer some sort of guarantee. This typically horrifies developers. They immediately have visions of an unreasonable client demandi...
The Ethics of Hourly Billing with special guest Ron Baker 22.05.2017 33:51
Special guest Ron Baker and I discuss the ethical challenges of hourly billing. The Ethics of Hourly Billing with special guest Ron Baker Special guest Ron Baker and I discuss the ethical challenges of hourly billing. Today I’ve got a very special episode of Ditching Hourly for you. I'm joined by value pricing pioneer, Ron Baker to discuss the ethical challenges of hourly billing. Ron is a recover...
Value Pricing Cuts Both Ways 19.05.2017 4:50
Value pricing is not a license to print money. Ditching Hourly 024: Value Pricing Cuts Both Ways Hello! and Welcome to Ditching Hourly. I'm Jonathan Stark. Today, I'm going to dispel the misconception that value pricing is a license to print money. Value pricing cuts both ways. It is not a magic wand that you wave and suddenly poof! you get to charge more for projects. value pricing - as the name...
Converting Hourly Clients To Value Pricing 13.04.2017 11:47
Ditching Hourly 023: Converting Hourly Clients To Value Pricing Hello! and Welcome to Ditching Hourly. I'm Jonathan Stark. Today, I'm going to talk about how to transition your existing hourly clients over to value pricing. It's wicked hard They don't think of you the way you want them to It'd kind of like being in the friend zone Probably easier to find new clients who don't have you pigeonholed...
How To Grow Your Business Without Hiring 06.04.2017 9:17
Ditching Hourly 022: How To Grow Your Business Without Hiring Hello! and Welcome to Ditching Hourly. I'm Jonathan Stark. Today I talk about how to grow your business without hiring junior employees or farming out work to contractors. The next time someone asks you for your hourly rate, this is what you should say: "I don't have one." To learn what to say next, visit http://valuepricingbootcamp.com...
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