Softup Technologies GmbH

Disrupt or Defend

Technology EN ↓ 31 episodes

In the age of AI, founders face a constant choice: disrupt the market—or defend what they’ve built. Disrupt or Defend is a weekly podcast for startup founders, CTOs, and tech builders who want to stay ahead without losing focus on people and purpose. Host Daniel Kazani, co-founder of Softup Technologies, talks with founders and experts who are shaping the next wave of software innovation. From AI agents and low-code tools to scaling dev teams and building products that last, each episode explores the decisions that define a company’s future. If you’re building in tech and want real stories, pr...

Author

Softup Technologies GmbH

Episodes

How Softup Technologies uses AI | Ep. 5 04.12.2025 31:51

AI is changing how software is built and how companies run day-to-day at Softup . Host Daniel Kazani sits down with co-founder and CTO Kristi Kristo to walk through concrete examples of how AI touches almost every part of the business. They talk about perfect developer profiles, automated estimations, and an internal Weekly Digest that helps decision makers spot opportunities and problems faster i...

How to Build with AI: Expert Advice from an NVIDIA Architect | Ep. 4 27.11.2025 39:22

AI impresses Xhoni Shollaj almost every day, from protein folding and the idea of a virtual cell to autonomous driving and robotics. In this conversation, host Daniel Kazani follows Xhoni’s journey from business studies and data roles at PwC and EY in Albania and Bulgaria to a Master of Science at the National University of Singapore and his current work as a senior AI solutions architect at NVIDI...

What’s it really like working with a dev agency? | Ep. 3 20.11.2025 25:41

Hiring a dev team can feel risky when you are not sure who you are working with, how stable the team is, or what happens after launch. Producer Joseph Lewin sits down with co-founder Daniel Kazani to address real questions founders ask about working with Softup . The conversation walks through concrete onboarding timelines, how senior developers reach full productivity within weeks, and why long-t...

How Softup Delivers Top Developers Without the Headache | Ep. 2 13.11.2025 37:42

Top founders face a real tension between moving fast with AI and carrying the weight of building an in-house team. In this conversation, host Daniel Kazani walks through how the Softup model equips startups with top developers who use AI tools daily, cut delivery timelines, and remove hiring headaches. The discussion explores AI as a practical accelerator in software development, from tools like L...

Hire Developers Without Burning Through Your Runway | Ep. 1 06.11.2025 32:05

Running out of cash before software reaches viability is one of the biggest pitfalls. Producer Joseph Lewin introduces host Daniel Kazani as they dig into how to develop software without running out of cash. The conversation compares three paths for early traction and scale up: hire in-house, work with freelancers, or partner with an agency. Daniel explains commitment, premiums, and flexibility, i...

Welcome to Disrupt or Defend 30.10.2025 0:55

Founders move fast, but in the age of AI, it’s not just about speed; it’s about making the right choices. In this trailer, host Daniel Kazani , co-founder of Softup Technologies , introduces Disrupt or Defend : a show about the hard calls every tech leader faces. From AI agents to low-code innovation, you’ll hear from founders and experts building the future of software, one bold decision at a tim...