Discovering Forestry

Korey and Joe sit down for a summer check in where they discuss the impact that the dryer summers are having on trees. The guys also discuss leaf scorch, pruning and why you should wait to prune if you can. Lastly Korey and Joe reflect on the progress of the forestry industry, where the industry still has room to grow, and the different lenses in which people view arboriculture in.  If you enjoyed...

Korey and Joe sit down with Wesley Smith, CEO of Tree Service Digital, to discuss how digital marketing has changed since his last appearance on the show in 2022. Wesley breaks down how AI is impacting marketing and shares how tree service companies can use technology to improve the marketing of their business. Wesley also discusses his new book The Accelerated Growth Roadmap for Tree Companies. F...

Korey and Joe sit down with Paul Blome, an Urban Forest Management Instructor at the Muskegon Community College through Michigan State University’s IAT Urban Forest Management certificate program. Paul and the guys discuss his 30 year career in urban forestry and tree industry, as well as his work to develop the future workforce of urban foresters. Paul also expresses the need for the tree care in...

Korey and Joe sit down with Sam Sadoff, a CPA and owner of Sadoff LLC. The guys and Sam discuss his career, his journey into the forestry industry, and his Tree Service Profit System, a course and coaching program built to help tree pros stop guessing, know their numbers, and finally make real money. To check out Sam’s pricing calculator you can click here: https://sadoffacademy.com/forestry/ For...

Korey and Joe sit down with Chelsi Abbot, Scientific Advisor/Education Specialist at the Davey Institute. Chelsi discusses her career as a plant pathologist and how she works to help educate people on plant pathology. Chelsi and the guys also discuss some of the new technology entering the plant pathology industry and what its impact could be down the line.  If you enjoyed the podcast please rate,...

Korey and Joe sit down with Jeff Wraley, CEO and Founder of Groundwork, for a discussion on how Groundwork is using technology to help companies streamline their business processes and improve customer service. For more on Groundwork you can visit their website www.hellogroundwork.com If you enjoyed the podcast please rate, review, subscribe and tell a fellow tree lover! Send your questions or top...

Korey and Joe sit down with Steven Eyster, owner of the Arborist Institute, to discuss his work with the Arborist Institute as well as his career as an Urban Planner II for the city of Tampa. The guys and Steven discuss how he is using his passion project, the Arborist Institute, to help other arborists and himself continue their arborist education. Steven also shares some of the scholarships the...

Korey and Joe sit down with Jamie Daughterty Hagyari, Florida-Friendly Landscaping & Urban Forestry Agent for UF/IFAS Extension Sumter County. Jamie discusses her illustrious career in the forestry industry, her work with invasive plants, how she’s working to educate people about their local environments, and more. See below for links to Jamie’s work. Blog: https://blogs.ifas.ufl.edu/global/au...

Korey and Joe sit down with Dennise Vidosh of Re-Tree to discuss her tree preservation work. Dennise shares how Re-Tree is helping to limit tree waste in the forestry industry for both residential and commercial properties. For more on Re-Tree you can visit their website https://www.re-tree.org/   If you enjoyed the podcast please rate, review, subscribe and tell a fellow tree lover! Send your que...

Korey sits down with returning guest, John Snow, owner of Treecheckup.com. John and Korey discuss how you can understand and determine your value in the industry, as well as how you can build credibility as a green industry professional. For more on Tree Check Up you can visit their website at https://treecheckup.com/ and to connect with John you can visit https://stan.store/JohnSnow If you enjoye...

Joe and Korey sit down with Bear LaVangie and Melissa LaVangie Ingersoll, co-founders of the Women’s Tree Climbing Workshop. Bear and Melissa discuss how they're helping to educate those in Arboriculture, how WCTW started, their love for trees, how they got into the industry, and more! For more on WCTW, you can visit their website: https://www.womenstreeclimbingworkshop.com ! If you enjoyed the po...

Joe and Korey sit down with Chris Rippey, owner of Missouri Arborist Company, for the second and final part of this two part episode. In the second part Chris, a BCMA and RCA, shares some of his wildest stories from his career in the tree industry. If you would like to know more about Chris’ company you can visit www. MissouriArborist.com for more information. Additionally if you or someone you kn...

Joe and Korey sit down with Chris Rippey, owner of Missouri Arborist Company, for part one of a two part episode. Chris, a BCMA and RCA, shares some of his wildest stories from his career in the tree industry. Chris and the guys also take an in depth look at the tree care industry and where to find the monetary value as someone working in the industry. If you would like to know more about Chris’ c...

Korey sits down with Graeme Knight, owner of Tree Care SEO Service and author of The Digital Marketing For Tree Service Companies . Graeme shares how the right website and digital marketing can grow your business. He shares the power of SEO and emphasizes the need to prioritize your website and needing to make it easily accessible to your potential customers. For more on Tree Care SEO Service you...

Joe and Korey sit down with Steve Samuels, Senior Account Executive for SingleOps, to discuss how improved software can help your business run better. Steve and the guys discuss the need for thinking big picture and treating every client as your most important.   If you enjoyed the podcast please rate, review, subscribe and tell a fellow tree lover! Send your questions or topics you would like us...

Joe and Korey sit down with Eric Petersen, President of ArboRisk. The guys and Eric discuss the importance of having the right insurance as a tree care company to protect your business and employees. You can learn more about ArboRisk by visiting their website www.arboriskinsurance.com   If you enjoyed the podcast please rate, review, subscribe and tell a fellow tree lover! Send your questions or t...

Joe and Korey sit down with Zak Shier, arborist and PHC manager for Joseph Tree of Dublin Ohio. Zak discusses his 12 years in the industry, his journey with Joseph Tree, soil management, and more! For more on Joseph Tree you can visit https://josephtreeservice.com/ .  If you enjoyed the podcast please rate, review, subscribe and tell a fellow tree lover! Send your questions or topics you would lik...

Joe and Korey sit down with Kevin Brewer, Northeast Regional Technical Manager at Arborjet Inc., to discuss the impact of soil care on a tree’s health and more. Kevin also plays the role of host interviewing the guys on the success of the podcast and their thoughts on the current state of the plant health care industry. If you enjoyed the podcast please rate, review, subscribe and tell a fellow tr...

Joe and Korey sit down with Marc Goldberg to discuss his new book An Arborist Point of View From Under The Canopy . The guys review Marc’s book and discuss his passion and interest in trees. You can purchase Marc’s book on Amazon by following the  link: https://a.co/d/1Ig9T3G ! If you enjoyed the podcast please rate, review, subscribe and tell a fellow tree lover! Send your questions or topics you...

Joe and Korey sit down with Edward Morrow aka “Edward the Arborist,” to discuss his career journey from starting out as an accountant and transitioning to an arborist and author. Edward shares his passions for trees and more! To learn more about Edward or purchase any of his books you can visit edwardthearborist.com ! If you enjoyed the podcast please rate, review, subscribe and tell a fellow tree...

Joe and Korey sit down to discuss some of their favorite holiday traditions and the fascinating history behind them. From Christmas Tree lots to decorating trees and more! Wishing all our listeners Happy Holidays and a safe New Year! If you enjoyed the podcast please rate, review, subscribe and tell a fellow tree lover! Send your questions or topics you would like us to discuss to ⁠info@discoverin...

Joe and Korey sit down with returning guests Jack Novak and Jeremiah Sandler, owners of Tree First Arboriculture. The guys discuss the importance of being open-minded and understanding you don’t always have the answer right away. Furthermore they discuss the importance of continuing to learn throughout your career and understanding there is more than just the traditional approach to trees. Jeremia...

Joe sits down with Brian Borkowicz and Christopher Fields Johnson of Davey Tree to discuss all things Biochar. The guys explain what Biochar is, its history, how it is used, and its impact. To get in touch with Brian and Christopher contact productsales@davey.com   If you enjoyed the podcast please rate, review, subscribe and tell a fellow tree lover! Send your questions or topics you would like u...

Joe and Korey sit down to discuss the importance of continuing your education throughout your career for both yourself and your clients. The guys also share where you can find educational opportunities in the forestry field. See the following links for additional educational opportunities. https://www.isa-arbor.com/   https://www.treestuff.com/webinars   https://treecareindustryassociation.org/edu...

Joe and Korey sit down with Russ Davis, the President and CEO of Arborjet | Ecogel. The guys discuss Russ’s professional career and how his background in engineering has helped his work in the tree care industry. Russ also shares his thoughts on how technology is impacting the industry and the need to embrace it. For more on Arborjet | Ecogel you can visit www.arborjet.com   If you enjoyed the pod...