Digital.Marketing

Reputation has always mattered in venture capital, but the way it's built has changed fundamentally. Today's founders do their homework before a first call — scanning partner profiles, reading press coverage, and forming opinions about a firm long before any term sheet appears. This episode of Marketing examines why deliberate public visibility is no longer optional for VC and PE firms, drawing on...

Ad group structure is one of those PPC fundamentals that gets glossed over far too often — yet it's frequently the hidden culprit behind wasted budget, inflated cost-per-click, and underperforming campaigns. This episode of Marketing draws on this in-depth guide to building better PPC ad groups to walk through the principles and practical decisions that separate well-architected accounts from mess...

Managing a roster of SEO clients is demanding enough before link building enters the equation. This episode of Marketing tackles one of the most pressure-filled responsibilities in agency SEO: delivering a consistent volume of high-quality backlinks every month, without cutting corners that could trigger a Google penalty and unravel everything a client has built. Drawing on insights from this prac...

Search traffic isn't disappearing — it's being intercepted. Google's AI Overviews now summarize answers directly on the results page, and even well-optimized sites with strong content and solid backlinks are watching their click-through rates erode . This episode of Marketing examines why this shift is happening, what the early data actually shows, and how SEO strategies need to evolve in response...

The creator economy isn't a trend anymore — it's infrastructure. Valued between $200–$250 billion today and projected to exceed a trillion dollars by the early 2030s, the convergence of remote work, AI adoption, and independent careers is reshaping how brands across workforce development, online education, and productivity tools need to think about marketing. This episode draws on the workforce an...

Earned media that fades after a week isn't a PR problem — it's a systems problem. This episode of Marketing examines what it actually takes to build a PR program that compounds over time, drawing on PR Digital's framework for how they work . The case made here cuts against how most brands still think about press: not as a series of well-timed announcements, but as a flywheel that builds credibilit...

For most businesses, the gap between where they rank and where they want to rank comes down to a handful of disciplines done consistently well. This episode of Marketing cuts through the noise around "online presence" and treats it for what it really is: a system of interlocking signals — technical, content-driven, and reputational — that either compounds in your favour over time or quietly works...

Most PPC advertisers know their campaigns could perform better — but without a disciplined split-testing framework, that improvement stays out of reach. This episode of Marketing cuts through the guesswork, using the A/B testing for PPC lead generation guide as its foundation to lay out a practical, repeatable process for running smarter experiments across ads and landing pages alike. The episode...

Brand mentions in respected publications feel like a win — and they are. But when a journalist praises your product or quotes your CEO without including a hyperlink, that coverage delivers far less value than it should. This episode of Marketing explores link reclamation: a systematic, low-cost tactic for converting unlinked citations into working backlinks. The full strategy is drawn from this in...

Search traffic is no longer a straightforward reward for a top ranking. In 2026, Google's AI Overviews and the rise of zero-click search have fundamentally reshaped the relationship between visibility and visits — and most marketing teams are still measuring the wrong things. This episode unpacks what's actually happening inside Google's search results, drawing on this in-depth look at zero-click...

Search engine optimization has never stood still, but the pace of change heading into 2026 is forcing a genuine rethink of strategies that felt cutting-edge just a few years ago. This episode of Marketing draws on SEO.co's 2026 SEO playbook to lay out a clear-eyed picture of the current landscape — what's delivering results, what's become a liability, and what forward-thinking marketers should be...

For more than a decade, the standard model for outsourced digital marketing has looked roughly the same: hire an agency, sign a monthly retainer, and hand over the keys to your SEO, content, paid media, reporting, and lead follow-up. The agency executes. You get a monthly report. And both sides hope the numbers go up. It worked — or at least, it was the best option available. But in 2026, with AI...

Link building remains one of the most critical — and most misunderstood — disciplines in search engine optimization. In this episode, we break down the best link building strategies for SEO , drawing from a comprehensive guide that covers everything from foundational quality principles through advanced tactics for earning, building, and scaling high-authority backlinks. The most important principl...

We just redesigned two of our flagship properties — digital.marketing and seo.co . In this episode, we walk through what changed, why it matters, and what it means for the future of both brands. Links: https://digital.marketing https://seo.co

In this episode, Alex and Molly break down Link. Build's practical guide on link cost versus link value — the equation that separates strategic, ROI-driven link building from simply spending money on backlinks and hoping for the best. Whether you're managing link building in-house, working with an agency, or evaluating whether your current efforts are delivering real returns, this conversation giv...

Episode summary: In this episode, Alex and Molly dig into the PPC.co market research report Paid Ads Statistics in Healthcare — a data-heavy look at what's actually happening in healthcare paid advertising right now. Costs are climbing, privacy rules are reshaping measurement, patients are behaving like informed consumers, and the old playbooks are breaking down. If you're running healthcare campa...

Episode summary: B2B SaaS marketing has grown up. The era of blasting paid ads, chasing MQLs, and hoping the math works out is over. In this episode, Alex and Molly break down the B2B SaaS Digital Marketing Research Report from Digital. Marketing to explore what's actually working now — and what smart marketing teams need to stop doing. The conversation covers why the industry is shifting from vol...

Episode summary: Buying leads can accelerate pipeline creation, but it can also waste budget fast if you buy the wrong kind of data, target the wrong audience, or hand low-intent contacts to an unprepared sales process. In this episode, we take the Digital. Marketing article "Where To Buy Leads? Top Marketplaces for Buying Leads in 2026" and expand it into a practical strategy discussion for found...