Bernie Borges, V.P. Global Content Marketing at iQor

Digitally Irresistible

Business EN ↓ 99 episodes

On the Digitally Irresistible podcast, we cover the optimization of digital technologies and irresistible people that influence both employee and customer experiences. We feature professionals who are passionate about delivering a great customer experience. Brought to you by iQor and hosted by Bernie Borges, Vice President of Global Content Marketing.

Be sure to visit the podcast's website and support the creator: www.iqor.com

Author

Bernie Borges, V.P. Global Content Marketing at iQor

Category

Business

Podcast website

www.iqor.com

Latest episode

Aug 13, 2024

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Episodes

How to Optimize Customer Service Through Current and Future State Assessment 02.06.2022

Data-Driven Current and Future State Assessments Optimize Customer Care Programs   This week's guest is Bhawna Singh, director of Internal Solutioning at iQor. Bhawna is an expert at studying structured and unstructured data to understand what it means in relation to particular problems that need solving. Through business intelligence reporting and applied CX analytics , her work informs better an...

A Six-Step Model to Develop Customer Loyalty 19.05.2022

Keeping the Loyalty Loop Conversation Going Builds Relationships and Deepens Customer Loyalty   This week's guest is internationally acclaimed keynote speaker and bestselling author Andrew Davis. Andrew uses his captivating storytelling skills and marketing expertise to inspire and advise business leaders. Before building and selling a successful digital marketing agency, he was a television produ...

How to Hug Your Haters to Improve Customer Experience 05.05.2022

Inviting and Answering Complaints Strengthens the Customer Experience and Improves Satisfaction     This week's guest is renowned business strategist Jay Baer. A seventh-generation entrepreneur, he has founded five multi-million-dollar companies and is the New York Times bestselling author of six books on customer experience and digital marketing. He has advised more than 700 companies and has bee...

How Brand Storytelling Influences Customer Experience 28.04.2022

The Convergence of Effective Brand Storytelling and Positive Customer Experiences   This week's guest is Miri Rodriguez, senior storyteller – Future of Work at Microsoft and author of the bestselling book Brand Storytelling – Put Customers at the Heart of Your Brand Story. Miri travels the globe sharing insights on the power of brand storytelling. In this episode, Miri discusses the correlation be...

iQor Qares Gives Back to Employees and Communities 14.04.2022

iQor Qares Charitable Giving Nonprofit Supports Employees and Communities in Times of Need   This week's guest is Caity Morder, human resources generalist at iQor. Her career journey in human resources led her to iQor where she has been a key player in the iQor Qares 501(c)(3) nonprofit charitable organization designed to help iQor employees in times of special need. Serving as a resource to so ma...

The Emergence of South Africa in CX 31.03.2022

The Appeal of South Africa in the Customer Experience   This week's guest is Ron Dull, f ounder and managing director of Lookout Advisors, a customer experience (CX) consulting practice that specializes in CX transformation and contact center optimization as well as strategic services for CX solution providers . With more than two decades of experience in CX with brands, business process outsourci...

Harnessing AI to Listen to the Voice of the Customer 24.03.2022

How AI Provides Insight Into Customer Motivations at Scale   This week's guest is Mary Drumond, chief marketing officer at Worthix , a leader in voice-of-the-customer technology solutions. Over the course of her career, she has developed a deep understanding of the challenges that brands face when surveying their customers to glean business intelligence and learn the motivations behind their purch...

Achieving Human Connections Through Personalized CX Training 17.03.2022

Designing Employee Training Programs to Build Human Connections in Customer Service   This week's guest is Sonia Rosario, director of operations at iQor in Bethlehem, Pennsylvania. Sonia oversees client programs in the insurance vertical . Known for delivering an amazing customer experience , Sonia and her team developed a unique training program to understand the customers' needs on a personal le...

Customer Experience Trends in Silicon Valley 10.03.2022

Providing Customer Experience Solutions Tailored to Business Needs   This week's guest is Kristen Kuyatt, Ph. D., v ice president of business development at iQor. Kristen represents iQor in the western United States, specifically in the Silicon Valley area of California. She has more than 15 years of experience in the BPO industry and a doctorate in global leadership with an emphasis on emotional...

Two Core Pillars of Exceptional Customer Service 03.03.2022

The Two Essential Components of Great Customer Service   This week's guest is Jim Down, senior director of operations at iQor. Jim runs two contact center sites in the Philippines and oversees four client programs. He is responsible for the well-being of hundreds of full-time employees (FTEs). Over the course of his 19-year career at iQor, Jim's leadership style has been built on two key pillars o...

How Relationship Building Is Good for Employee Retention 24.02.2022

Relationship Building Boosts Employee Retention     This week's guest is Christian Smalls, iQor operations manager in Charleston, South Carolina. Christian oversees a team of about 100 full-time employees. Her management approach is driven by relationship building on all fronts. In this episode, we explore how she has learned the value of relationship building throughout her career journey in the...

The Road to Project Manager in HR 10.02.2022

Mentoring and Hard Work Brings Career Growth for a Project Manager in HR This week's guest is Zion Joy Suvillaga, iQor project manager in human resources in Talisay City, Philippines. Since joining iQor without dedicated experience in human resources, Zion has grown her expertise and has been promoted several times. Today, her work as a project manager positively impacts more than 30,000 employees...

Coaching and Analytics Propel Customer Service Team to Top Performer 03.02.2022

Coaching and Analytics Improve the Customer Experience   This week's guest is Adaeze Nwamah, iQor operations manager in Richardson, Texas. Her team of about 60 employees began a client program with a customer service focus . With the team's tremendous success creating meaningful experiences throughout the customer journey, the parameters of the client program changed. Adaeze and her team embraced...

How Exceeding Client Expectations Creates Career Growth Opportunities 26.01.2022

Exceeding Client Expectations Can Fuel Career Growth   This week's guest is Kevin Anthony Paredes, iQor director of operations for a telecommunications customer service account in Dasmarinas, Philippines. His time at iQor has been replete with admirable success for the client he supports as well asfor his own career journey. Kevin started in the  business process outsourcing (BPO) industry 12 year...

How a Customer Service Program Grew by a Factor of 10 19.01.2022

This week's guest is Cristy Gavino, iQor director of operations in SM City Clark, Philippines. With an extensive background in the business process outsourcing (BPO) industry, Cristy has inspired impressive  growth for the customer service program  she oversees while simultaneously producing amazing customer outcomes and meaningful employee experiences. Under her leadership and commitment to custo...

Crypto Exchange Looks to Differentiate With Client Service 12.01.2022

This week's guest is George Kushner, founder and CEO of  H2cryptO . With more than 28 years of experience in financial services and traditional finance, he is on a quest to use his expertise to expand access to cryptocurrency investing and  trading . After extensive research it became abundantly clear to him that tokenization is the future of investing, but a glaring gap in the market is hindering...

How to Achieve High-Volume Talent Recruiting Success 04.01.2022

This week's guest is Max Armbruster. Max is an expert in talent acquisition in high volumes . He is the founder and CEO of Talkpush , a leading conversational CRM for recruitment that utilizes automation to help businesses focus on finding the right talent. When utilizing modern recruitment strategies for recruiting in high volumes, it's best to treat candidates like consumers--monitoring their ch...

The Power of Coaching in Building Employee Loyalty 14.12.2021

This week's guest is Ingrid Ceballos. Ingrid has an impressive 16-year career journey at iQor, personifying employee loyalty and the coaching culture that makes iQor a leading employer in the BPO industry . She began her career with iQor as a call center agent and progressed through different roles as a direct benefit from the coaching she received and accepted throughout her tenure. Today she run...

How iQor Launches a New Customer Program Implementation 08.12.2021

This week's guest is Maribel De Leon, Sr. Director Customer Integration Team. Maribel has an extensive background in the BPO industry, most notably in project management, which is the heartbeat of a BPO business. She has been a project manager (PM) and now as the Sr. Director of the Customer Integration Team, she leads the team of PMs. In this episode, we discuss what new customer implementations...

Digital Transformation Starts with Customer Experience 30.11.2021

This week's guest is Howard Tiersky, a Wall Street Journal best-selling author, founder, and CEO of  FROM The Digital Transformation Agency . His latest book is  Winning Digital Customers – The Antidote to Irrelevance.    IDG says that Howard is "One of The Top 10 Digital Transformation Influencers to Follow Today." The Digitally Irresistible podcast is focused on the integration of digital techno...

The Three Pillars of Digital Transformation in the Customer Experience 17.11.2021

Today's featured guest is Tarn Shant, Senior Vice President, Transformation and Governance at iQor. Tarn leads a team of digital customer experience experts, engineers, and security analysts focused on building out the technology infrastructure by which iQor delivers outsourced customer services for our clients. Tarn has been in the BPO industry for more than twenty years. He began his career as a...

A Purpose Driven Leadership Customer Experience Strategy in Trinidad 09.11.2021

William Huggins, DBA, is Vice President Operations and Country Lead at iQor Trinidad. In this episode, we discuss his purpose-driven approach to leading the iQor team in Trinidad. William recently completed his Doctorate in Business Administration (DBA) with a concentration in customer experience. He explains how he is applying his previous work experience, his education and his purpose-driven app...

How iQorians Give Back through iQor Qares 03.11.2021

Loren Dennis is Senior Vice President of Operations at iQor in charge of special projects. One of Loren's favorite projects he has spearheaded is iQor Qares. In this episode, he explains what it is and why iQor has invested significant resources into it.   One of iQor's core values is "always giving back." In the past, when iQor employees – aka iQorians – ran into emergencies, the company organize...

How Strong Language Can Be Used to Deliver Great Customer Service 27.10.2021

Chris West is the Founding Partner of Verbal Identity , a leading strategy agency specializing in the power of language. His firm has guided global and national brands, relaunches, and startups from B2B and B2C to tech and luxury and everything in between. Chris is a multi-award-winning copywriter and the author of the highly acclaimed book:  Strong Language: The Fastest, Smartest, Cheapest Market...

Patient Engagement Can Create Customer Experience in Healthcare 19.10.2021

Rohan Kulkarni is the healthcare practice lead at HFS Research . HFS Research is recognized as second to Gartner in healthcare influence among decision-makers.     In this episode, we discuss the "triple aim" model, which addresses the three pillars in healthcare:     1)     I mproving patient outcomes 2)     Reducing the cost of care 3)     Enhancing the care experience through engagement   In ou...

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