Digital Surfing

Our guest this week is Maya Moufarek, who is a Growth CMO Consultant at Marketing Cube. Spending over 15 years in tech and marketing, she has built countless business growth plans. Maya is passionate about working with ambitious entrepreneurs and purpose-driven CEOs to deliver truly sustainable growth. In this episode, we discuss the importance of investing in branding, especially in economic time...

This week we’re doing things a little differently and highlighting two organisations that are close to our hearts at Hube Digital. Recite Me and Whizz-Kidz are pioneers for accessibility for all, whether that be digital or physical, and this week I am so pleased to welcome Ross Linnett, founder of Recite Me, Abbie Smart, a young beneficiary at Whizz-Kidz, and Sophie, a Whizz-Kidz volunteer. Recite...

This week, Daryn is joined by MJ Khan, who is the Head of Group Digital Communications at Sasol, an international integrated energy and chemicals company. MJ headed the social media department at Quirk, South Africa's largest full-service digital agency, and worked on a variety of accounts for local and international clients. He has also worked at large advertising networks including Ogilvy and Ma...

In our latest episode, Daryn is joined by Joe McGoldrick, who is the Senior Director of Global Digital Marketing at ICU Medical and has over 25 years experience in the healthcare industry. Joe has demonstrated success in field marketing, product management, finance, operations, market research and e-commerce. If you're interested in enterprise e-commerce as well as e-commerce, that touches both th...

In this week’s episode Daryn is joined by Jared Carneson, who is the SVP & Senior Partner - Practice Lead: Media and Platforms at FleishmanHillard which is a leading public relations and marketing agency. Jared started as the head of the social media team in Johannesburg, South Africa, and has since been the Social and Innovation lead in both the Arab Emirates and San Francisco. Now based in S...

This week Daryn is joined by Mark McCarthy, Director of Operational Customer Experience at Katapult, a leading omnichannel point-of-sale payment platform, providing alternative purchase solutions for retailers and consumers. With over 10 years of marketing experience, Mark shared his insights into rebranding and what it means to go beyond just changing logos, as well as his experience moving his s...

Our guest this week is Jeremiah Runser, the Marketing Manager at GCPay, a powerfully simple software that fully automates the payment application process between general contractors and subcontractors. Jeremiah has 10+ years of experience in marketing, lead generation, and brand building. In this episode, we discuss growth hacking, understanding the consumer, using SMS to reach consumers, and the...

In this last episode of Digital Surfing 2021 season 1, Daryn Smith shares some key highlights from the past year! Follow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmith

Our guest this week is George Yaryura, who is the Chief Marketing Officer at Planet Smart City which is a leading proptech scale-up with global operations across the US, Latin America, Europe and India. George has over 20 years of experience in helping create market-leading Innovations, whilst driving Digital Transformation across global businesses. He shares his experience in telecommunications,...

Our guest in this special edition of Digital Surfing is Kyle Tate, who is the Sales Development Program Manager at DocuSign, a global e-signature company that helps organisations connect and automate how they prepare, sign, act on and manage agreements. Kyle has over 6 years of experience spanning global corporate management, sales strategy and marketing, predominantly centred around technology. I...

Our guest this week is Christoper Mills who is the Co-Founder of a start-up called Papervideo which is a social enterprise that creates and distributes educational resources that enable teachers to connect with their students and beyond, in a streamlined online learning environment. Chris is passionate about optimising knowledge distribution and understanding consciousness. In this episode, Chris...

Our guest this week is Patrick Burns who is the Sales Director at EdCast which is a software company that provides a unified platform designed to operate end-to-end employee learning experience journeys spanning skilling and career mobility. Patrick is very passionate about sales, and he has successfully led sales teams by employing a coaching style to ensure each team member knows where to push a...

Our guests this week are Vishesh Singhal and Siddharth Garg, Co-Founders at CloudFiles — a software company that specialises in secure file sharing and tracking for businesses. Both of them have a background in software development and share a passion for solving global challenges through technology. In this episode, we discuss the impact of building applications on top of CRMs by taking an integr...

Our guest this week is Phoebe Scott who is the Global Director, CRM at Avison Young, a global real estate company. Her speciality is in developing brand strategy, growth strategy, and technology strategy that leads to sales and revenue growth domestically and internationally. Phoebe is also a reformed attorney, aspiring psychologist, and three-time entrepreneur and passionate about and involved wi...

Our guest this week is Graham Deneys who is the Group Strategy Director at Carat, the world’s first media agency. With a background in publishing and over 10 years in marketing, Graham has a tonne of client-side and agency experience and he is responsible for the development and implementation of integrated and innovative media solutions. He has worked for key companies such as GQ Magazine and Fut...

Our guest this week is Wendy McEwan, who is a strategic leader in business transformation through optimising the customer and employee experience. Her career in digital spans over 20 years in digital media, customer technology and marketing technologyIn this episode, we discuss the importance of using customer experience to build a brand, the propaganda based education that Google and Facebook are...

Our guest this week is Keith Waitt, Senior Head of Sales and Distribution at CFA Institute, a leading body globally for financial accreditation. Born in Edinburgh, raised in Nigeria, and educated in Wharton, USA, Keith has lived all over the globe and has a wealth of experience to pass down. Keith is currently heading up the digitalisation of CFA Institute from pen and paper to digital tech stacks...

Our guest this week is Hadar Sabag, Senior Product Marketing Manager at monday.comHadar is based in Tel Aviv, Israel, and is a Marketing, Employer Branding, Media and Communications expert and Community Builder who believes that good stories have the power to move everything forward. In fact, Hadar had her first published column in a national magazine aged just twelve years old. In this episode, w...

Our guest this week is Leah Pincsak, Senior Creative Director at Atlassian, a global software company renowned for its project management and collaboration tools. Leah has 15+ years experience in creative and design strategy, helping brands to articulate and scale brand voice through digital and analog experiences. In this week’s episode we discuss Atlassian’s approach to creative, how she took th...

Our guest this week is Joe Legate, Head of Growth and Engagement at Mobilise. Mobilise is on a mission to drastically improve the support that the UK’s army of unpaid carers receives. Joe has worked in CRM and marketing for over 15 years and shares amazing insights from his experience such as what CRM actually is, the stakeholders required to make a CRM implementation successful and why you need t...

Our guest this week is Alice O’Ferrall, Global Head of Digital Communications at LafargeHolcim, a world leader in sustainable and innovative building solutions, based in Switzerland. Alice has over 20 years of marketing experience, with posts at Ogilvy and WWF. Until recently, she worked as Global Head of Digital at WWF, leading digital projects across their 90 operating countries. In this podcast...

My guest this week is Lucien O’Donoghue, CEO and Founder of fitness app, Projeckt, and now Squaddy. Lucien worked in corporate finance until 2017, before deciding to leave a good pay and clear career trajectory to throw himself into the world of digital. In this episode we talk about start-ups, building a business around passion, and learnings of when to mothball a business plan...It's Lucien O'Do...

Our guests this week are Mark Ackers, Sales Director, and Richard Smith, Co-Founder & VP, Sales, at Refract. Refract is a call intelligence tool which helps Sales Managers and Salespeople analyse calls and demos to sell smarter. In this episode we focus on the science of sales and why coaching and training is so important to sales success. We also dive into different tech stacks and how techno...

Our guest this week is Charles McKay, CEO and Founder of Synx, Australia. Charles worked as a technical consultant for over 10 years before setting up Synx seven years ago. His Inbound Growth Agency aims to make digital marketing simple consulting clients across B2B software, property and technology. In this episode we focus on vector alignment and how this plays an important role in digital succe...

Our guest this week is award winning Australian strategist and marketer, Ben Johnson. Ben has worked at Dicker Data, an Australian IT distributor, for nearly fourteen years and is responsible for Dicker Data’s go-to-market strategies, vendor acquisition, partner enablement programs and delivering executional excellence with vendor marketing development funds. He is a technologist at heart - teachi...