Digital Shelf Insider

Diwali is around the corner, and are your campaigns ready? In this episode of the Digital Shelf Insider Podcast, Shreshta Joy chats with Bindu Sharma, Founder, and Hans Vivek, Co-Founder at World One Consulting , about how brands in India can grab festive shoppers’ attention and drive real sales. They dive into the proven strategies D2C brands can use to convert festive shoppers, why bundle deals...

Is AI search the next big disruptor for e-commerce ? In this episode of the Digital Shelf Insider Podcast, Marc Hubbard, E-Commerce Sales Leader with over 20 years in the CPG space, unpacks how AI, product discoverability, and retail media are rewriting the rules for brands. Marc explains why Amazon’s dominance continues , how retail media networks are evolving, and why brands are struggling with...

Welcome to a special MetricsCart insider episode of the Digital Shelf Insider podcast! We're doing things a little differently and taking you inside the world of MetricsCart with one of our own, Rohan Paul Philip, Lead, Product Strategy. Ever wonder what it takes for a brand to truly stand out online in a world of AI chatbots and endless data? Rohan breaks down how the game has completely chan...

Is TikTok Shop the next major force in e-commerce? In this episode of the Digital Shelf Insider Podcast, John Ghiorso, Co-Founder and CEO of VantaFive, breaks down how TikTok Shop is transforming from a Gen Z trend into a serious retail channel. John shares why US social commerce finally has a shot at scale, what makes TikTok Shop different from other platforms, and how brands, both legacy and cha...

How does a small skimboarding brand become the #1 seller in Amazon India's water sports category? In this episode of the Digital Shelf Insider Podcast, Francis Kurien, the founder of SkimB, shares his journey of building a niche brand from scratch. He talks about how he built the brand with authentic customer reviews and user-generated content to create a loyal community and drive growth, desp...

Welcome to another episode of the Digital Shelf Insider Podcast by MetricsCart. In this episode, host Shreshta speaks with Kaushik Boruah, Business Head of CPG and Hospitality at LatentView Analytics, about how top CPG brands are turning smarter data into a competitive edge in 2025. Kaushik dives deep into the most overlooked data blind spots in omnichannel execution, the shift from demographic to...

Welcome to another episode of the Digital Shelf Insider Podcast by MetricsCart. In this episode, host Shreshta speaks with Anil Gandharve, co-founder of Genrise.ai, about how agentic AI is reshaping the future of e-commerce content creation and optimization. Anil breaks down what makes AI agents different from traditional assistants and shares how they’re helping brands go beyond basic automation...

Welcome to another insightful episode of the Digital Shelf Insider Podcast by MetricsCart. In this episode, host Shreshta speaks with Elizabeth Jain, Digital Marketing Team Lead at Eurow & O'Reilly Corporation, as they dive into the trends shaping the cleaning supplies category and the digital strategies that are driving growth. From B2B e-commerce to D2C strategies, Elizabeth shares her e...

Welcome to the twenty-fourth episode of the Digital Shelf Insider Podcast by MetricsCart. This time, host Shreshta speaks with Shauna Pannone, Pre-Sales Solutions Director at ChannelEngine, to unpack how brands can win in the evolving world of online marketplaces and why smarter strategies are critical in 2025. From marketplace dominance to the power of reviews, Shauna shares sharp, data-backed in...

Welcome to another insightful episode of the Digital Shelf Insider Podcast by MetricsCart. This time, host Shreshta speaks with Yashita Shah, Founding Partner at Online Dukaan, to decode the rapid growth of quick commerce in India, from Blinkit to Zepto, and what it means for brands, retailers, and consumers. From groceries to gold coin deliveries on Akshaya Tritiya, this episode explores how quic...

Welcome to another insightful episode of the Digital Shelf Insider Podcast by MetricsCart. This time, host Shreshta sits down with Shama Hyder, Founder & CEO of Zen Media, global keynote speaker, and a pioneer in digital marketing, to unpack unfiltered truths about marketing, branding, AI, and consumer behavior in 2025. In a world where every brand is shouting online, Shama explains why attent...

Welcome to another value-packed episode of the Digital Shelf Insider Podcast by MetricsCart. In this episode, host Shreshta welcomes back François Maingret, Ecommerce Department Manager at Cleanis, for a no-fluff conversation on how brands can actually win when launching products on Amazon in 2025. François brings firsthand operational insights and hard-earned lessons from managing e-commerce for...

Welcome to the twentieth episode the Digital Shelf Insider Podcast. In this thought-provoking episode, host Shreshta is joined by Vasundhara Jain, a brand strategist, e-commerce consultant, and growth advisor who’s worked with some of the most celebrated D2C startups in India.  Her portfolio includes brands featured on Shark Tank India such as FAE Beauty, Hero Beauty, Sacred Grove, and many others...

In this exciting episode of Digital Shelf Insider podcast, Dr. Richardson, founder of Premium Growth Solutions and author, “Ramping Your Brand” shares his journey from being a cultural anthropologist to becoming one of the most sought-after advisors in the CPG (Consumer Packaged Goods) industry. His unique background helps him decode real consumer behavior and the hidden patterns that drive repeat...

In this thought-provoking episode, your host Shreshta sits down with Meghan Corroon, the brilliant mind behind Clerdata, to dive deep into the evolving landscape of Retail Media, a space that's transforming how brands approach advertising and performance measurement. Meghan brings a unique perspective, having transitioned from academia and global public policy work with the Bill & Melinda...

Welcome to another exciting episode of Digital Shelf Insider! In this episode, our host Shreshta chats with Bindu Sharma, founder of World One Consulting and a seasoned retail expert with over two decades of experience. From starting as a retail buyer to leading the growth of iconic brands across geographies, Bindu dives deep into the evolution of retail, the rise of e-commerce in India, and how h...

In this episode of the Digital Shelf Insider Podcast, host Shreshta sits down with Aliett Buttelman, co-founder of the revolutionary beauty brand Fazit. Discover how Fazit went from a digital startup in 2022 to a viral sensation, with its makeup patches making headlines after being spotted on Taylor Swift herself! From the early days of product innovation with skincare patches to expanding into ma...

In this episode of the Digital Shelf Insider Podcast, host Shreshta welcomes Meghana Duvvuri, Head of E-Commerce at phab. Meghana shares her fascinating journey from strategy and planning roles to leading e-commerce at one of India’s fastest-growing consumer brands. She dives deep into the rapid evolution of quick commerce in India, how consumer behavior is shifting, and the critical role of data,...

In this episode of the Digital Shelf Insider Podcast, host Shreshta welcomes Lauren Livak Gilbert, Executive Director at the Digital Shelf Institute (DSI). Lauren shares her incredible journey from working in college admissions to leading digital shelf strategies at Johnson & Johnson, working with Salsify, and now spearheading community-driven initiatives at The Digital Shelf Institute. She di...

In this episode, host Shreshta is joined by Priyankha Jha, a seasoned omnichannel strategist with experience at Johnson & Johnson, GSK, Heinz, and more! According to Priyanka, staying ahead in the e-commerce means more than just having a presence; it requires a data-driven, consumer-first approach.  From using AI for product listings to navigating retail media investments, brands must continuo...

In this exciting 12th episode, our host Shreshta sits down with Carla El Gawly, Global Head of Digital Shelf Solutions at ICP, to dive deep into the evolving landscape of digital shelf management, PIM/PXM solutions, and product content optimization. In today’s fast-paced e-commerce world, brands often believe that investing in the right technology will automatically solve their digital shelf chall...

In this episode, host Shreshta is joined by Walter Holbrook, a retail veteran with over 20 years of experience. Walter, the founder of Yoda Retail, has worked with major retailers like Kmart, Turner, Ace Hardware, and GES, shaping their strategies and navigating industry shifts.  He shares invaluable insights into the changing retail landscape, how AI and digital transformation are reshaping the i...

In this episode of the Digital Shelf Insider Podcast, host Shreshta sits down with Kiri Masters, a leading Retail Media Industry Analyst, to uncover the biggest shifts in retail media, online shopping behavior, and Amazon search optimization. Kiri shares her journey from founding Bobsled Marketing (now Acadia) in 2015 to becoming a sought-after industry analyst. She breaks down how retail media ha...

Welcome to another insightful episode of the Digital Shelf Insider Podcast, where our host Shreshta Joy sits down with Lynsey Sweales, founding partner of Cognitive Union, a digital marketing expert with over 20 years of experience in B2B and B2C e-commerce. In this episode, Lynsey delves deep into the evolving customer journey, offering actionable strategies on how businesses can bridge the gap b...

This time, our host, Shreshta, sat with a dream guest, Chris Perry, a leading expert, and Chief Learning Officer at firstmovr. With years of experience working with top CPG brands, Chris brings a wealth of knowledge on how to optimize product listings to drive growth across major e-commerce platforms like Amazon, Walmart, and Target. Whether you're a brand manufacturer, a seller, or an e-comme...