Sarah Thomson - Online Social Butterfly
Digital Queens
Join me, Sarah Thomson, as your host each week as we dive into digital marketing, social media and all the things it takes to run a business in this social circus.
Author
Sarah Thomson - Online Social Butterfly
Category
Podcast website
Latest episode
Jul 7, 2026
Where to listen?
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Episodes
EP183 Rebranding to Digital Queens 13.01.2026 23:28
In this episode, I discuss the exciting shift and rebranding of the podcast from "The Social Circus" to "Digital Queens." This change mirrors my personal and professional evolution towards supporting women in building sustainable digital businesses. I delve into my journey, the switch from face-to-face training to embracing digital products during the COVID era, and the birth of the podcast's new...
EP182 - Embrace the Gentle Season 09.12.2025 22:18
As we wrap up 2025, I'm excited to share how I approach the holiday season with a non-contact month in my business. This is a time to step back from live sessions and deadlines, allowing for a deeper focus on behind-the-scenes work and quality moments with family. I discuss the concept of non-contact weeks that provide the necessary downtime to reset and recharge, emphasizing that this isn't about...
EP181 - 2025 in review 02.12.2025 20:46
In episode 181 of The Social Circus, I dive into how we can thoughtfully review 2025, not as a year to critique but as a learning experience. I emphasize that one year does not define your business. Social media often portrays an idealized success story, whereas every business owner faces challenges. I explain that reflecting on the past year is not about just the numbers; it's about understanding...
Ep180 - Mindful Healing Journeys with Nikki from She is Mental 25.11.2025 24:15
In this episode of the Social Circus Podcast, I chat with Nikki from "She is Mental" about her personal and professional journey into mental health advocacy. Nikki shares how she transitioned from her career in the justice system after experiencing traumatic events that led to complex PTSD. She emphasizes the significance of acceptance and the healing power of journaling to manage trauma. Nikki di...
Ep179 - Hypnotherapy Insights with Jane from Jane O'Reilly Transformations 18.11.2025 28:24
In today's episode of the Social Circus Podcast, I had a captivating conversation with Jane from Jane O'Reilly Transformations. We dove deep into the world of hypnotherapy, exploring its role in managing stress and anxiety. Jane beautifully explained how hypnotherapy serves as an effective tool to tap into the autonomic nervous system and combat the overwhelming pressures we face in our fast-paced...
Ep178 - Hold onto Hope with Chris Ross 11.11.2025 25:39
Today I chat with Chris Ross, an amazing resilience coach and author. We dive into her journey from a traumatic life event to becoming a beacon of hope for others. Chris shares valuable insights on transforming adversity into personal growth, balancing expectations, and embracing vulnerability in storytelling. Her book "Holding on to Hope" is a testament to her belief that everyone can unlock res...
EP177 - Summer Stories Series: Entrepreneurship in Crisis with Carmen from Scribe Cartel 04.11.2025 26:57
In this episode of The Social Circus, I chat with the amazing Carmen from Scribe Cartel about her inspiring journey into entrepreneurship amidst unexpected personal challenges. Carmen shares how she transitioned her side hustle into a full-time business and bravely navigated hidden homelessness after a series of life changes, including a relationship breakdown and the challenging housing market in...
EP176 - Black Friday Reimagined 28.10.2025 20:49
In this solo episode of The Social Circus, I’m shaking things up by exploring creative alternatives to the typical Black Friday frenzy. With November 28th fast approaching, I delve into ideas that align more closely with our values and economic realities, offering refreshing concepts like coworking sessions, clear out Friday, and client love day. The aim is to foster peace and alignment during a t...
EP175 - Streaming Success with Cassie, Stardrop Cleaning 21.10.2025 26:24
In this episode, I had the pleasure of chatting with Cassie from Stardrop Cleaning. We took a deep dive into her fascinating career change from a voiceover artist to a cleaning business owner, focusing on the neurodivergent community. Cassie shared her love for Twitch, a live streaming platform she has been passionate about for years. Together, we explored the vast opportunities Twitch offers for...
Ep174 - Creating Communities with Jo from Creativault 14.10.2025 25:33
In this episode, we dive deep with Jo, an experienced graphic designer and the founder of Creativault. Jo shares her journey from starting as a freelancer to creating Joanne Tapodi Creative. We explore how she launched Creativault to connect creatives and offer them a platform to collaborate and support each other. Jo discusses the importance of community, particularly post-COVID, and shares insig...
EP173 - Master Meta Ads with Kasia from McNaught Media 07.10.2025 24:16
Today, I had an insightful conversation with my friend and business ally, Kasia from McNaught Media. We delved into the intricacies of Facebook (Meta) ads, a field where Kasia excels, especially in the e-commerce domain. Despite common fears around ad spending, Kasia reassures us that understanding metrics like ROAS (return on ad spend) is crucial for tracking the success of ad investments. She sh...
EP172 - Beyond the Scroll Part II 30.09.2025 23:51
Hey there, welcome to episode 172 of The Social Circus! If you missed the first part of this series, make sure to catch it for the full picture. Today, we're diving into the final three of my six-marketing pillars beyond social media. First up is podcasting and long-form content, which I absolutely love for its deep connection capabilities. Then, we delve into digital products and funnels, my happ...
Ep171 Marketing without Social Media 23.09.2025 29:05
Hey there, lovely listeners! Today, I kicked off the first part of a super insightful two-part series based on one of my most popular webinars, "Beyond the Scroll: Marketing Without Social Media." We're diving into why so many entrepreneurs feel overwhelmed by social media and how significant changes in 2025 have made it even more challenging. My focus today is on three key pillars of marketing: e...
EP170 - Podcasting Tips and Tricks with Nina from Mindful Parenting Lifestyle 16.09.2025 23:42
In this episode, I have an enriching conversation with Nina from Mindful Parenting Lifestyle. Nina shares her journey into podcasting, sparked by her passion to help parents discover calm and joy in their parenting journey. She candidly discusses the process of starting her podcast "Mindful Parenting Lifestyle" in 2025, offering insights on overcoming technical challenges, and the importance of cr...
EP169 - Systems & Strategies with Maz from Thrive Admin 09.09.2025 29:13
In this episode, I'm joined by the ever-insightful Marianne of Thrive Admin Services, a recurring guest who never fails to deliver fresh insights. We dive deep into the world of tech stacks and explore the vast potential of Microsoft 365 tools. Maz shares her journey from corporate EA to Microsoft 365 trainer, highlighting her passion for creating flexible systems that cater to individual business...
EP168 - GPT 5 and CustomGPT 02.09.2025 22:16
In this episode, I explore the latest in AI with the release of GPT-5 by OpenAI. I discuss the good, the bad, and the ugly of this new version, touching on the accessibility across all plans and its alleged improved conversational abilities. However, I candidly share my skepticism, highlighting issues like hallucinations, sycophantic responses, and the broader ethical dilemmas surrounding AI. I em...
EP167 - Boundries in Business 26.08.2025 21:10
In this episode of The Social Circus, I dived deep into a topic that's not widely discussed but crucial for every entrepreneur - boundaries in business. I shared insights on how to identify the signs of weak boundaries like exhaustion, feeling undervalued, or dealing with resentment. I discussed why it's essential to establish and maintain boundaries, not just with clients but also within ourselve...
EP166 - How to get ChatGPT to recommend you as an expert 19.08.2025 22:05
In this exciting episode, I’m thrilled to share that The Social Circus Podcast has been recognized at the Ausmumpreneur Awards, ranking second in the Podcast of the Year category! Today, I dive into a fascinating topic: custom GPTs and how they can revolutionize the way you operate your business. I break down the differences between standard chats and projects that help you stay organized. Custom...
EP165 - Breaking Barriers in Literature with Anita Heiss 12.08.2025 29:20
In this episode, I have an inspiring conversation with Dr. Anita Heiss about her journey as an author and her mission to improve representation within Australian literature. We discuss how her background shaped her aspirations and her groundbreaking decision to launch Bungee, an imprint focused on First Nations authors. Anita shares powerful insights into why representation matters, not just in li...
EP164 - Website Wizardry with Mel from Little Biz 05.08.2025 24:45
In this episode, I chat with Mel from Little Biz about the rapidly changing landscape of websites and online business. Mel shares her journey into entrepreneurship, starting from humble beginnings with a focus on helping micro-businesses access valuable coaching. We dive deep into the importance of WordPress, the benefits of page builders like Elementor for easier website updates, and the necessit...
EP163 - My 30 Day Substack Challenge 29.07.2025 22:24
In this episode, I dive deep into my recent 30-day Substack challenge, where I committed to daily blogging and utilized AI, specifically ChatGPT, to enhance my writing. I discuss my past blogging experiences and how I hoped to bring personality into my content, blending my authentic voice with AI's capabilities. Along the way, I share my firsthand experiences of being a beginner on Substack, the p...
EP162 - Get Recommended by AI 22.07.2025 22:58
In today's episode, I'm diving into how to get recommended by ChatGPT – a topic I stumbled upon recently but quickly saw its potential for business growth. I discuss how AI is no longer on the horizon; it's already here, and it's crucial for competitive advantage. I explain how being active on ChatGPT offers visibility through reputation signals and strong profiles and emphasize the importance of...
EP161 - Energy and Business with Sunita 15.07.2025 29:26
In today's episode, I had the pleasure of chatting with Sunita, a corporate medium and mindset coach. We dove into the importance of understanding our energy and addressing internal blocks to thrive in business. Sunita shared her transformative journey, from her corporate past to becoming a medium after a personal tragedy. We discussed how personal growth and spiritual development go hand-in-hand,...
EP160 - Marketing Confidently with Lily from Align Marketing 08.07.2025 27:27
In this episode, I had the pleasure of chatting with Lily from Align Marketing. We discussed the importance of niching down and how it can help service providers attract their ideal clients. Lily emphasizes that many entrepreneurs hesitate to choose a niche, fearing they might miss out on potential clients. However, the key takeaway is that specificity in messaging fosters better connections. We e...
EP159 - Substack with author Rachael Johns 01.07.2025 26:23
In today's episode, I had a fantastic conversation with Rachel Johns, a multi-talented bestselling author who revealed her journey into the world of writing and entrepreneurship. We touched on the evolution of her career, highlighting that being an author today requires a strong marketing strategy beyond just writing. Rachel shared her experience transitioning to Substack, telling us about the org...
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