Digital PR Explained

In this episode of Digital PR Explained , Britt breaks down a key PR strategy: pitching experts to journalists when you don’t have breaking news to share. Learn how to craft effective intro emails and spokesperson pitches that grab attention, build long-term relationships with journalists, and position your expert as a go-to source. Tune in for practical email formulas, tips on personalization, an...

In this episode of Digital PR Explained , Britt Klontz chats with PR strategist Brittanie Price about how her team at BCENE Public Relations landed top-tier media coverage for 4U by Tia , Tia Mowry’s sustainable haircare line. Brittanie shares how a back-to-basics approach, focusing on hero products and leveraging TikTok trends, helped them secure features in Allure , Oprah Daily , and more. Tune...

In this episode of Digital PR Explained , Britt explains why subscribing to journalists' Substacks should be part of your PR strategy. Learn how to find the right ones, manage subscriptions, and decide if paid versions are worth it. This episode is packed with actionable advice for PR pros looking to build stronger media relationships.

In this episode of Digital PR Explained , Britt Klontz discusses the importance of celebrating your PR wins and prioritizing self-care. Drawing on insights from a conversation with Dr. Anne Welsh, Britt shares practical tips for amplifying your achievements on social media, with colleagues, and through a personal "Wins Journal." She also touches on how reflection and self-recognition can...

In this episode, Britt Klontz takes you behind the scenes of a successful PR campaign that landed a travel agency a feature in Veranda magazine. Discover the strategies and insights that made 'unplugged vacations' a media hit, including a candid update from journalist Kelsey Ogletree. Whether you're in PR or simply curious about how stories come to life, this episode offers valuable ta...

As election season heats up, the media landscape becomes more competitive and challenging for PR professionals across all industries. In this episode of Digital PR Explained, I share practical tips and strategies to help you keep your PR efforts effective and relevant during this busy time. From working with beat reporters to timing your announcements wisely, this episode covers what you need to k...

Join Britt Klontz as she sits down with PR expert Hannah Smith to explore the art of crafting compelling content-led PR pitches. In this episode, they discuss the common mistakes PR professionals often make and share practical tips to help your pitches grab journalists' attention and lead to successful placements.

In this episode of Digital PR Explained, Britt Klontz chats with freelance travel writer Joni Sweet about the art of pitching irresistible destination stories and the importance of building strong relationships with travel PR professionals. Joni shares her meticulous research process, including how she uses keyword searches and meeting notes to find noteworthy destinations for upcoming features. S...

In this episode of "Digital PR Explained," host Britt Klontz dives into the powerful strategy of pitching exclusives. Discover what truly makes a story newsworthy, learn firsthand insights from top journalists, and get actionable tips on how to effectively pitch exclusives to maximize media coverage. Whether you're a seasoned PR professional or new to the field, this episode will equ...

In this episode of Digital PR Explained, host Britt Klontz sits down with Samantha Flynn, the founder of Junipr Public Relations. Tune in to hear about how she successfully launched a new restaurant in Chicago and earned coveted media coverage in Bon Appetit.

In this episode of Digital PR Explained , Britt Klontz sits down with Marlon LeWinter, the PR mastermind behind the American Cornhole League’s impressive media coverage in outlets like the New York Times, Associated Press, Forbes, and CBS This Morning. Marlon shares his journey of transforming the perception of cornhole from a backyard game to a professional sport by humanizing its players and the...

In this episode of "Digital PR Explained," host Britt Klontz discusses when and why you should consider pitching yourself as a podcast guest. Learn how to prepare, assess your readiness, and measure the success of your podcast appearances. Britt shares valuable insights and mentions useful tools like Podchaser, SparkToro, PodMatch, and more to help you navigate the podcasting landscape....

In this episode of Digital PR Explained, learn how to craft the perfect podcast pitch to stand out in crowded inboxes and secure guest spots. Join host Britt Klontz as she breaks down the key elements of a successful pitch, shares a real-life example, and provides actionable tips on personalization, credibility, compelling story ideas, and crafting attention-grabbing subject lines. Tune in to mast...

In this episode of Digital PR Explained, host Britt Klontz sits down with James Beard Award-winning blogger and author Geraldine DeRuiter to discuss her incredible journey from receiving a scathing New York Times review to turning it into a wave of positive press and skyrocketing book sales. Geraldine shares how she leveraged the power of her community to overcome the negative review, providing va...

In this episode of "Digital PR Explained," I sit down with Shara Seigel, Senior Director of Media Strategy at Mission North, to discuss the realities of PR pitching. Shara shares her journey of facing initial rejections and ultimately securing a coveted feature on Fast Company. We dive into the art of pitching, the strategic use of embargoes, and the often-overlooked power of newsletters...

I'm honored to have been named one of Qwoted's Top 100 in PR! To celebrate, I’m sharing the insights and strategies that helped me achieve this recognition. Tune in to learn how to craft standout profiles, respond effectively to journalist queries, and build strong relationships with the media using Qwoted.

When pitching products to journalists, there isn’t a one-size-fits-all approach. Some appreciate receiving unsolicited products, while others do not. Every journalist has unique criteria for the products they review and how they like to be pitched. Instead of establishing a rigid formula for pitching products, I thought it would be more effective to interview journalists in different industries ab...

Britt breaks down the story behind how an AI fashion company, Lewk.ai, got featured in Refinery29. She'll explain the power of organic discovery, how TikTok trends can influence media coverage, and share practical strategies for leveraging trending topics in your PR pitches. Tune in for insights, tips, and a real-world example that will inspire your next creative pitch.

In this episode of Digital PR Explained, Britt explains why some high-profile outlets opt not to include backlinks due to their editorial guidelines, how these linkless mentions still deliver immense value, and how to maximize the impact of your PR placements.

In this episode of Digital PR Explained , Britt breaks down the fundamental concept of digital PR. This episode is designed to help PR professionals and enthusiasts understand what digital PR is and how it differs from traditional PR.

In this episode of Digital PR Explained, host Britt Klontz explores the crucial practice of follow-up emails in media pitching. Discover why follow-ups are essential for nurturing connections with journalists and maximizing pitching opportunities. Britt shares practical tips and strategies for crafting effective follow-ups that go beyond the generic 'just checking in,' offering tangible va...

Your host, Britt Klontz, gives you a glimpse into what to expect from the podcast. Tune in every Friday as she simplifies digital PR concepts and makes them more accessible to everyone, whether you're a seasoned PR professional or just starting your journey in the industry.