Digital Marketplace

Vizion had the pleasure of speaking with Robert Bochnack at this year’s Dallas Digital Summit. Robert is the Director of Social Media for the Harvard Business School’s Office of External Relations. He focuses on alumni interactions via Twitter, Facebook, and Instagram. Check out our interview with Robert below, as he gives us some key takeaways from his session: “Social Media Matters: Developing a...

Vizion had the pleasure of speaking with Thom Craver at this year’s Dallas Digital Summit. Thom is the Senior SEO Analyst for CBS News.  From technical issues to measuring outcomes, Thom has a unique view of modern digital marketing. Check out our interview with Thom below, as he gives us some key takeaways from his session: “Measuring the Moment: Pro Tips for Monitoring User Behavior” and shares...

Vizion had the pleasure of speaking with Keynote Speaker Jay Baer at this year’s Dallas Digital Summit. Jay is a New York Times best-selling author of five books, President of Convince and Convert, and is also the host of the acclaimed Social Pros podcast. Check out our interview with Jay below, as he discusses Talk Triggers and gives us some key takeaways from his keynote, plus his upcoming plans...

Vizion had the pleasure of speaking with Keynote Speaker Morgan Spurlock at this year’s Dallas Digital Summit. Morgan is best known for his critically-acclaimed hit documentary “Super Size Me”. Morgan Spurlock is a prolific, Oscar and Emmy-nominated film and television documentarian and campus speaker. Check out our interview with Morgan below, as he gives us some key takeaways from his keynote, p...

Bill Albert runs the largest User Experience Program in the United States at Bentley University. Daron Babin and Bill Albert discuss the unique opportunities the program offers students, and what Albert is hoping to get out of this year's conference on this special edition of Digital Marketplace on location at Conversion Conference 2016.

The field of video has exploded and collided with social media causing a new mutation in the field.  The co-founder of SEO-PR marketing agency Greg Jarboe updates Daron Babin with what he has been up to recently, and weighs in on the relationship between video and social media and how it has evolved over the years on this special edition of Digital Marketplace on location at Conversion Confrence 2...

Daron Babin talks to Barry Feldman of Feldman Creative about his 11 techniques for writing more persuasive content. They speak about the tricks to the trade in persuasion, and the biggest mistakes and musts people can make on their web page in order to retain and convert visitors. Hear about Barry's conference session called "Word Power: 11 Techniques for Writing More Persuasive Content&#3...

Finding a balance between a great desktop experience as well as a great mobile experience can be tough which is why Brain Massey with Conversion Sciences is here to help. Daron Babin and Brian Massey discuss conversion optimization discipline, content delivery, and desiging a mobile site with high conversion rates on this special edition of Digital Marketplace on location at Conversion Confrence 2...

Shyamala Prayaga spoke at Conversion Conference 2016 in a presentation entitled Great User Experience Leads to Conversions - an Amazon Case Study. Daron Babin and Shyamala talk about how to create cool products that are pratical while giving the experience the user is looking for on this special edition of Digital Marketplace.

People of Distinction Process is a new intiative started by Vi's Senior Living content manager Leslie Boehms. Brandy Shapiro-Babin talks with Leslie about macaroons, native content marketing, leadbanks, and how she's been able to communicate content to prospects that may not be the most tech saavy on this special edition of Digital Marketplace on location from Conversion Conference 2016 in...

Majestic as an SEO Tool is discussed as Majestic’s U.S. Brand Ambassador Mel Carson talks about his most recent project he’s been working on, involving broadening the audience for Majestic. Mel tells us how Majestic is no longer just a tool for the tech-savvy SEOs out there; whether you’re in marketing, SEO, or even PR, Majestic can fit into your digital marketing tool belt! Mel Carson has more th...

Paid Ads Increasing Organic Rankings as Kristien Matelski of Vizion Interactive speaks with Globe Runner Digital Strategist Bill Hartzer. We hear best practices for using paid advertising to increase organic rankings. Are paid and organic traffic really intertwined, and more importantly, can paid ads really affect organic rankings? Bill Hartzer is the Senior SEO Strategist at Globe Runner. Bill is...

Uniqueness, Belonging, and Marketing to the Individual as Kristien Matelski of Vizion Interactive speaks with Microsoft Behavioral Scientist Matt Wallaert. Learn from Matt about brand identity, and about the importance of making the user feel unique like a snowflake, while at the same time secure and part of a group, like a blizzard. Matt also has his own digital marketing predictions for 2016. Ma...

Talking the The Future of Content Marketing including Holistic SEO as Kristien Matelski of Vizion Interactive speaks with Vizion Interactive Digital Marketing Strategist Shanti Shunn. Shanti has managed large-scale marketing programs, including all digital channels for companies large and small. His self-admitted passion however, has always been on the melding of technology and SEO foundations, in...

Talkin Native Advertising Campaigns and Orange Is the New Black as we hear from the Director of Creative Strategy for Time Inc. and Founder of The Overlap League Melanie Deziel. She gives us the inside scoop to Kristien Matelski of Vizion Interactive on native advertising, her experience working on native ad campaigns such as Netflix’s “Orange Is the New Black”, and her own predictions for native...

Comprehensive Search and SEO Strategies plus Google’s algorithm updates, the importance of building personas, content marketing strategy, and of course, his own personal digital marketing predictions for 2016 as Kristen Matelski speaks with Personas Expert and Founder of iPullRank Michael King at the Dallas Digital Summit 2015. One of the hardest working, and most unapologetically bold, technical...

With April 21 fast approaching, Frank Watson talks to Internet Marketing INCs Benj Arriola about what website owners should be doing to be ready for Google’s roll out of their new Mobile algorithm. Plus, Benj discusses what warnings or recommendations do you have for people hoping to optimize for mobile rankings. What CMS platforms do you think make mobile optimization easieras well as tools he wo...

Benj Arriola, the Vice President of SEO of Internet Marketing Inc, speaks with our host ( ‎Vice President, Development and IT at Internet Marketing Ninjas) Thom Craver to discuss topics such as marketing dollars for a local business and managing user-generated content to work in your favor. They discuss marketing insights including local SEO, how to handle positive and negative reviews, user gener...