Digital Marketing Victories

About this episode In this episode of Digital Marketing Victories, Katherine and Jim celebrate the wins of Christina Del Villar, Founder and Chief Marketing Strategist at Christina Del Villar LLC .  In this interview, Christina would share her funny stories of mistakes and triumphs in the B2B marketing world and how to build marketing's influence across the organization, which is particularly...

Create a plan to increase your executive presence and become a more effective SEO consultant with Tom Critchlow from SEO MBA. Key Takeaways:  Tom unpacks: How to kickstart a project with an organization to create and build momentum Help the client’s marketers (who are often in the weeds) communicate with the C-suite How to generate momentum for your ideas and how to build relationships that will a...

Learn how you can increase your communication skills and become more effective at persuading others with Brenden Kumarasamy from MasterTalk. Key Takeaways:  Learn how you can work on your communication skills to become more successful at persuading others. Hear about how becoming a better communicator can elevate your personal brand. How, as an introvert, can you easily earn confidence in public s...

Learn how to create a data driven culture and internal processes by using data to persuade others with Janet Driscoll Miller, President and CEO of Marketing Mojo. Key Takeaways:  How to create and foster a data-driven mindset and framework that will make your digital marketing campaigns more successful. How to evaluate new marketing team members that might have the DNA to be successful in digital...

Learn more about how to target the Latinx Community with Javier von Westphalen from Emergent Element. Key Takeaways:  What is the most common mistake in global brands when targeting different cultures? We’ll talk about how you create a plan to understand, connect, and engage with a different cultural community in the long term. How you determine the searcher’s intent (for an SEO project) when the...

Today we’re exploring how Lori Sullivan integrates creativity, team collaboration, and data-driven strategies to attract quality leads that turn into revenue at Fleetio, an outstanding software for fleet management.  Lori Sullivan is a professional superstar leading the marketing team of the ever-growing brand Fleetio for remote fleet management in more than 80 countries around the world. During t...

About this episode: In this episode, John Morabito shares his insights around how to keep an agency team in sync with each other AND the client to deliver results.   He also digs into the psychological part of SEO - understanding and speaking to the emotions involved in trying to convince clients to implement SEO improvements: A marketer, speaker, and blogger with over 8 years of experience in SEO...

About This Episode In this interview, Dan Shure talks about how he’s been able to spend the extra time building and maintaining client relationships and how that’s completely changed how effective he has been as an SEO consultant.  Dan is an SEO consultant and co-owner of Evolving SEO with his wife Sarah. As a consultant, he has helped companies like WGBH (Boston’s NPR), Harvard Business Review, P...

About This Episode In this episode, learn about how Reddit's paid advertising works and their organic reach with this intro to their algorithm from previous head of brand, Joe Federer. Internet dork and author, Joe Federer built social media creative and strategy teams at Reddit , Energy BBDO , and Ketchum PR . His new book, The Hidden Psychology of Social Networks , comes out this fall with...

About This Episode This episode brings to the spotlight an experienced marketer, Kathleen Slattery Booth, who’s sharing with us eye opening exercises for brand discoverability, the persuasion techniques she uses and a lot of noteworthy inspiration to design the perfect startup strategy Kathleen Booth is a veteran marketer, with over 15 years in the industry, who specializes in digital marketing. C...