Digital Marketing Stories

Welcome to another episode of Digital Marketing Stories. Today we're diving into a fascinating journey with Drew Donaldson, the founder of GroHaus, an innovative marketing agency. Despite launching his business just three months before the onset of COVID-19, Drew navigated the challenging landscape to build a successful agency that defies conventional marketing pitfalls. In this episode, Drew shar...

I have one small favour to ask, as you listen to the episode would you please follow the show on whichever platform you prefer to listen to podcasts on. If you consume video podcasts then subscribe to the podcast over on YouTube Music is your best choice and you can subscribe to receive notifications of future episodes. For audio, find and follow the podcast on Apple, Spotify, Amazon Music an...

Join us on this engaging episode of "Digital Marketing Strategies" as host Jim Banks sits down with digital marketing expert, John Lawson. Discover how John's fascination with technology took him from selling Elton John tickets on eBay to pioneering the use of AI in business. This conversation is packed with actionable insights for anyone eager to leverage digital marketing and technology to trans...

Join Jim Banks as he sits down with SEO expert Kaspar Szymanski to discuss how bad decisions and outdated practices can impact your site's performance. Learn how to avoid common SEO pitfalls and optimize your strategies for success. Disavow files and managing harmful links Importance and methods of regular SEO audits The role of AI in SEO and managing its recommendations SEO contingency planning a...

Today, we're joined by Kevin Gibbons, the founder of Re:signal, who shares his journey through the ups and downs of the search industry, from SEO consulting to handling major brand transitions. We'll dive into Kevin's experiences with career changes, the challenges and pitfalls of the franchise model at Blueglass, and what he's learned from past failures. Jim Banks and Kevin also discuss the impor...

Today, we're breaking new ground with not one, but three incredible guests - Taryn Stoddard, Kali Ashford, and Sara Malo. All trailblazers in their own right, they share their unique experiences and insights from navigating the challenging waters of male-dominated industries. This episode explores the spectrum of their professional journeys. We'll touch on the importance of boundaries, the evolvin...

In this episode, Jim sits down with none other than Brett Tabke, the founder and CEO of Pubcon, a legendary figure in the world of SEO and digital marketing. We take a trip down memory lane, revisiting how Jim and Brett first met at Pubcon London in 2001, and the pivotal moments at the Citie of York pub that helped shape their enduring friendship. Brett shares his journey from the early days of in...

Big Click Co. - Search Engine Marketing - PPC Ads - Lisa Raehsler I have one small favour to ask, as you listen to the episode would you please follow the show on whichever platform you prefer to listen to podcasts on. If you consume video podcasts then subscribe to the podcast over on YouTube Music is your best choice and you can subscribe to receive notifications of future episodes. For aud...

Welcome back to another episode of "Bad Decisions with Jim Banks." After a brief summer hiatus, we’re diving right back into the thick of things with an exceptional guest, Sarah Stemen. Sarah, a seasoned marketing expert who recently transitioned into consulting, joins us to talk about the significant and impactful decisions she has made throughout her career and personal life. In this episode, Sa...

I have one small favour to ask, as you listen to the episode would you please follow the show on whichever platform you prefer to listen to podcasts on. If you like video then I suggest YouTube or YouTube Music is your best choice and you can subscribe to receive notifications of future episodes. For audio, find and follow the podcast on Apple, Spotify, Amazon Music and wherever else you list...

In this episode of Bad Decisions with Jim Banks, we sit down with Fred Vallaeys, CEO of Optmyzr to explore the evolution of the advertising industry and the role of AI in shaping the future. Join us as we delve into Fred's fascinating journey and insights. Topics discussed include - The importance of continuous experimentation in Google Ads. - Transitioning from in-person conferences to online PPC...

In this episode of Bad Decisions with Jim Banks, Boris Beceric, a PPC consultant specialising in Google Ads, joins Jim to discuss the challenges and insights of Google Ads advertising strategies. We discuss the : - Subjectivity of "cheap" in marketing - The impact of AI in Google Ads - The challenges in data tracking and understanding the value of conversions - The role Google reps play in managin...

Today, we have an incredible story that traverses continents, careers, and the evolving digital age. Joining me is Ash Nallawalla, an SEO consultant with an extraordinary journey. From his humble beginnings in Bombay, India, to his unexpected career shifts in Australia and New Zealand, Ash has navigated the turbulent waters of technology, marketing, and entrepreneurship. In this episode, we discus...

Today's guest, Emanuel Cinca, also known as Manu, joins us to share his unique journey from a struggling university student to a professional poker player, and finally to a successful digital marketing publisher. Manu pioneered Stacked Marketer, a newsletter that now commands an impressive audience of over 100,000 subscribers. We dive deep into the acquisition of complementary newsletters, the cha...

Anton Shulke is an inspiration. He is from Ukraine and when the war started everyone in the search community rushed to Facebook looking for the video that Anton posted of himself drinking a coffee. Since then he has moved on to many countries. He is also fantastic at creating influencer communities. So enjoy this discussion with Anton on Bad Decisions with Jim Banks Discussed during the episode SE...

Today, we're in for a special treat as we're joined by Purna Virji, a renowned PPC expert, author, consultant, and all-around guru in digital marketing. In today's episode, we're diving deep into the labyrinth of explaining digital marketing to the uninitiated, tackling the misconceptions and complexities with Purna's incisive clarity. We'll get a glimpse into her world – from university days in C...

In this episode we dive into conversation with my guest, the PPC evangelist from Optmyzr, Navah Hopkins. Navah shares her wisdom on the industry’s pressing need for diversity, her own challenges on the speaking circuit, and the pivotal role brands have in creating an ecosystem that embraces underrepresented voices, especially women. We unpack the importance of providing a platform and opportunitie...

A soul searching episode with a back story to the early 90's, some really bad decisions and how tossing a coin can help you arrive at the right decision. Short episode with some profound and personal content for you to listen to, hop you enjoy it and learn. One small ask - would you please subscribe to the show and leave me a rating - it goes a long way as I get the show off the gro...

This week's guest is Ashley Segura, the co-founder of Content Yum. We take a deep dive into content marketing, SEO, and the evolving role AI is playing today. Listen as we explore Ashley's new venture, Content Yum, and its human-centric approach to content creation. We discuss the competition posed by AI-generated content and its impact on SEO and content marketing. Ashley shares personal stories...

It's been a tough few months since I launched the podcast. Partly because I was travelling and hadn't worked out how to keep the cadence of publishing going and also because just having podcast guests puts pressure on schedules. Solo episodes, like this one, are much easier to make. I can talk directly to you and share my thoughts and feelings, as well as tips, tricks and things that are aha momen...

In episode 10 Jim delves into the twists and turns of agency life, working in-house with 20 year digital marketing veteran Dave Roth and his bumpy journey as a digital marketer. Discover the high-stakes world of managing campaigns with an insider's perspective from his time at Yahoo and realtor.com Learn about Dave's early involvement in "that search engine thing" which led to a decade at Yahoo ma...

Thought I would jazz things up a bit and add in an extra "episode" with a short aha moment or tip while we work on pulling together the guest interviews for Wednesdays. This particular aha moment is about the Amazon Associates program and how members of the program can stop leaving money on the table when they post their content on YouTube, Instagram or anywhere else for that matter where the geog...

Today we're diving into the intersection of bad decisions, digital marketing, and the power of connections with the CEO of Be Found Online, Steve Krull. Steve's journey from exploiting a business's website weaknesses to becoming an SEO expert unfolds a tale of liberation and the birth of his agency Be Found Online (or BFO as it is better known). We explore the raw reality of running a digital agen...

So, having interviewed 6 people and being away from my studio I thought I would try something different for this weeks episode of Bad Decisions with Jim Banks. I thought it would be good to walk and talk, so listen to me walk around the 5.5 kilometer (3 miles) of the Yas Marina Abu Dhabi Grand Prix track and share with you my thoughts on setting up the podcast, how being a podcaster has been, what...

This is episode number 6, and joining me today is my old friend and insightful thinker, Tim Ash. Tim is well-known for his pioneering work in digital marketing, particularly in conversion rate optimization. But lately, he's turned his expertise towards a broader horizon, focusing his energy on the intersections of leadership, public speaking, and the primal aspects of human behavior. Today, we'll...