Digital Marketing Masters Podcast

If you are going to sell your business someday, or want to be ready in case you have to, you will want to structure it to keep as much of the money as you can. I talk with Marvin Storm about how to sell for more, keep more of the value generated by the business, and when you should start planning for a sale.

Matt and James talk about how typing marketing tactics together, to bring people to a marketing hub can improve how all the parts function. Where is the hub? Find out. James is an accomplished, forward-thinking marketing professional with 30+ years of multi-disciplinary experience in marketing and marketing communications companies serving high-profile, global brands and B2C clients in consumer pa...

Find out the top three problems small law firms and most small businesses face when trying to grow their business with Coach and Attorney, Allison C. Williams. Allison Williams owns Williams Law Group, a multi-million dollar law firm specializing in matrimonial and family law, with an emphasis on complex Child Welfare matters which she scaled by 856% in four years. Masterclass: https://lawfirmment...

Matt chats with Swire Ho #thepromoguy, who is a promotional product consultant at Garuda Promo and Branding Solutions. Our conversation is around why SWAG is a bad word, and using promotional products for valuable customer retention. Why it's "cheaper" and more profitable to retain a current customer than to acquire a new one as well a which products and campaigns have worked for a customer retent...

It's like QVC or the Shopping Channel meets YouTube. Amazon Live Video is breaking influencers out of their YouTube, Tik Tok, Twitch, and Instagram Bubbles and bringing them into the Amazon ecosystem. Do you sell products on Amazon? Maybe it's time you connected with an Amazon Live Video Influencer. Are you an Influencer? Maybe it's time to monetize that following with Amazon Live Video. Let's fin...

Matt and Tobin chat about the idea of a continuous marketing strategy and his book, Ride The Tornado. Tobin Lehman is the founder of New North, an award-winning digital marketing agency dedicated to helping B2B technology firms grow. With over two decades of working with brands like Southern States, Pfizer, Thermo Fisher Scientific, Kimberly Clark, and a host of others, Tobin’s earned an industry...

How does voice search change SEO? Could you have voice search on your website? Matt and Steve use their voices to chat about voice search. Specializing in strategic planning for multi-location and franchise SEO campaigns, Steve Wiideman, of Wiideman Consulting Group, considers himself a scientist and practitioner of local and eCommerce search engine optimization and paid search advertising. https:...

Matt and Sean speak about storytelling, public speaking, and why it's vital that we are able to clearly and emotionally convey ideas. Sean Tyler Foley (Tyler) is the author of the #1 best-selling book The Power to Speak Naked and can help you confidently take the stage and tell your story. Speak Naked Book: https://www.barnesandnoble.com/w/the-power-to-speak-naked-sean-tyler-foley/1138485487 The M...

Kevin Urrutia is the co-founder of New York-based Voy Media who specializes in creating for clients Facebook and Instagram ads that are sophisticated and super creative. Kevin's team is usually half on-site and half around the world. During the lockdown, they have all been working remotely. Kevin also has his own podcast - Digital Marketing Fastlane which helps you to build, launch, grow and scale...

Matt and Mercer, as he is known, talk about how to measure customer journeys with tools like Google Tag Manager, Analytics, and Microsoft Clarity, as well as tactics like conversion rate optimization and user recording. We also talk a little about baby chickens... Chris “Mercer” Mercer, co-founder of MeasurementMarketing.io, is a sought after measurement marketing expert and has been helping marke...

Why do people overcomplicate marketing? It doesn't have to be that way. Today Matt talks with Tim Fitzpatrick who is an entrepreneur and business owner with expertise in marketing and business growth. He has 20+ years of entrepreneurial experience with a passion for developing and growing businesses. That passion served him well in operating and managing a wholesale distribution company he co-owne...

Matt chats with Neel who runs a fully remote local business and teaches others how to do the same. Five years ago Neel had an idea: local businesses don't need to be managed locally! He turned this idea into reality with MaidThis® & MaidThis® Franchise, which helps homeowners and short-term rental hosts (Airbnb, VRBO, etc) with their cleanings. They’ve generated millions in revenue while having a...

Matt talks with Ash Taylor about his lessons learned from failures and challenges, through his life and career, and how these apply to the business owners that he now coaches. Ash Taylor is a husband, father, friend, professional business coach and motivational speaker. After a successful career as an LTA tennis coach and owner of an award-winning business, he is now a celebrated business coach. T...

Anthony leads Speedwork Social and is a top LinkedIn Ads expert. If you haven't used LinkedIn Ads and you're in B2B, listen up for tips and tricks he's learned by driving over 265,000 B2B sales opportunities. LinkedIn Ad Guide: https://speedworksocial.com/guide/ Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/ Digital Marketing Masters Podcast: https://hookseo.com/podcast

Mickie Kennedy founded eReleases 22+ years ago to help small businesses, authors, and startups increase their visibility and credibility through press releases. Mickie's service provides small businesses with a press release service they can actually afford, giving them access to the media and to a national newswire — all with a personal touch. eReleases: https://www.ereleases.com The PR Plan: htt...

Matt has a frank food discussion with Author, Producer, and Foodie, David Page about the state of the American food industry and his new book, Food Americana. Two-time Emmy winner David Page changed the world of food television by creating, developing, and executive-producing the groundbreaking show Diners, Drive-Ins and Dives. Before that, as a network news producer based in London, Frankfurt, an...

Ashley Lin, the 17-year-old rising star entrepreneur from Vancouver, Washington, and published author of her first book, Youth Organizer: Cultivating More Powerful Digital-First Communities. Where are the online communities forming where young people hang out? How does online community building start? What's the state of social media and youth in 2021? What matters to today's youth? Find out. The...

Customer Love is the most important objective for business success and marketing technology is a critical component of it. I am joined by Wall Street Journal bestselling author of Winning Digital Customers: The Antidote to Irrelevance and founder of The Digital Transformation Agency and Innovation Loft. Love your customers - but use tech to scale the love. Link to the Winning Digital Customers Ama...

Will Laurenson is a Customer Value Optimisation specialist, helping brands acquire more higher-value customers. CRO or Conversion Rate Optimization is the new trend in eCommerce and with good season. It's making people more money every day. We also talk about why a focus on customer value is important. Will Will give you the will to use CRO? Customers Who Click https://www.customerswhoclick.com CW...

Kathleen drops an amazing eCommerce knowledge-bomb on the show today that could be costing you a fortune if you sell online. Kathleen is the VP of Marketing at clean.io, a digital engagement security platform that helps marketers take control of the way businesses interact with their users online. She's also the host of the long-running Inbound Success Podcast.

Tony is a 30+ year Entrepreneur who has fueled his passion for helping others with his newest company ADA Comply Guy where he helps businesses attract more customers using Assistive Technology. His mission is to help make the Internet Accessible to people of ALL Abilities. We chat about the new ADA Regulations for business websites and how you can capitalize on them while providing a better experi...

Join me for a memorable show with U.S. Memory Champion, Chester Santos, a.k.a. “The International Man of Memory,” who is the world’s leading memory skills expert. We talk about reasons for improving memory skills in your business, and Matt gets tested with a tactic to remember some random words. Will he meet the challenge? Find out.

When it comes to social media for business, especially for the B2B (business to business), there are a lot of "vanity metrics" pushed around. But all that really matters is if you are achieving your business goals.

What types of products work well for direct to consumer or B2C eCommerce? What influences purchases? How are discounts used to encourage email list growth? Let's find out with David Stellato from DFOglobal.

A short but enlightening tale from what started as a normal trip to the grocery store.