Digital Marketing Insights Show

This episode features the insightful Wanda Cardenes. Wanda is the Digital Marketing Manager at ENEA AdaptiveMobile Security. Wanda talks about how she would start her marketing for any business. By looking at the current industry, who are the competitors and asking questions like who is the target audience? The next part of the chain is analytics. Wanda uses a Hubspot marketing platform integrated...

This episode features the excellent Aditya Labhe. Aditya is a Solutions Consultant at ChannelSight. He talks about connecting dots from the why to the how for clients. His strengths in using data and identifying what channels to use are what have made him so successful. Tableau, Microsoft PowerBI, Looker analytics, and the likes of the more common Meta Business Manager and Google Analytics. Have a...

This episode features the interesting Phoebe Dunne. Phoebe is the Ecommerce and Digital Marketing Executive at Diageo. She works at the Irish brand home experience which includes footfall to the Guinness storehouse and online store. Phoebe talks about different campaigns and the work involved in working for one of the most recognisable brands in the world. For example, she talks about her 1019.5 s...

This episode features the excellent Aisling Kelly. Aisling is a Digital Marketing Executive at Ardmac. Aisling speaks about her education and discovering her passion for digital marketing. She speaks about one of her early digital marketing campaigns in using social ads and platforms to promote a music artist's new song. Working at Ardmac speaks about scaling their Linkedin page to 25k+ which...

This episode features the insightful Allison McNamara. Allison is a Marketing & Communications Manager at Lero. Allison reminds us throughout the show that the most successful social accounts are achieved by being social. She'll identify people or partnered sites to actively engage with. Knowing your social platform for your industry is key. Allison focuses on Twitter and Linkedin for her...

This episode features the brilliant Breige Grogan. Breige is a Senior eCommerce Advisor at Magico Ireland and Founder/Consultant at Little Rock Digital. She talks about email journeys and hitting monthly targets set, whether that's education, training, sales etc... She encourages simple soft outreach email campaigns like Happy Birthday messages and abandon basket emails. Breige also reflects...

This episode features the impressive Hazel Breen. Hazel is a Freelance Marketing Consultant @ https://www.atmirl.com/ and a Communications and Information Officer at Migraine Ireland. Hazel talks about her vast experience in user experience touching on her work for the M50 toll site/app. She talks about her work doing the illustrations and marketing for the book teenagers book of life. Which would...

This episode features the insightful Jamie Costello. Jamie is the Owner and Freelance Marketer at Red Pick Media. Jamie talks about his paid business which specialises in lead gen acquisition and automated journeys. He also speaks about his agency's marketing and how he uses Loom for outreach via emails and Instagram. Jamie goes into great detail about making strong lead gen/paid journeys. i....

This episode features the fantastic Daryl Daniels. Daryl is the Marketing Manager at Codico Distributors. Daryl is thoughtful and fun throughout the episode sharing his career to date and his strength in Brand Building. We talk about brand guidelines and understanding the business's audience and how they should communicate with them. We look at the future of digital and influencer marketing....

This episode features the excellent Chris Rodriguez. Chris is the Content Marketing and Community Engagement Lead at the Head Plan. Chris has to wear many digital hats and talks at great lengths about some of her areas. We really focus on her email automation and the different workflows the business has for engaging or re-engaging customers. Chris also talks about her usage of canva and the explor...

This episode features the interesting Terrence Schroeder. Terrence is the Senior Digital Marketing Strategist at ProfileTree. Terrence shares his in-depth knowledge and some of the key insights into paid marketing. We start by talking about Meta Ads Manager and the key to an account is understanding your audience. Before anything can be done Terrence highlights it's critical to have the corre...

This episode features the fantastic Ciana Gregan. Ciana is the Social Media Specialist at Musgrave (SuperValu). Ciana is charming throughout the episode sharing her career starting off producing content in Links of London. To now running one of the most popular social brand accounts in Ireland, Supervalu. Throughout the episode, shares her insight into community building and all the great work Sup...

This episode features the wonderful Lucie Valentova. Lucie is the Team Lead | Online Marketing & Web Content at Siemens. Throughout the episode, Lucie covers her real insights into social media. She talks about scaling a high-profile media account and uses sprinklr.com to really pull user insights. It's clear throughout Lucie has a strategy for talking to her audiences and provides some h...

This episode features the brilliant Edmund Ramirez. Edmund is the Digital Marketing Manager at SKODA Ireland. Throughout the episode, Edmund shares his thoughts on the automotive industry and how SKODA has become should a popular vehicle in Ireland. We talk about dynamic homepages, in-depth tracking, and partnering integrations on the site for dealerships. The balance of digital and traditional ma...

This episode features the excellent Mark O'Donnell . Mark is the Senior Marketing Manager, Digital Demand EMEA at Pluralsight. He's covered most areas in the space and now Mark focuses on building complex digital strategies. Understanding markets are key to his marketing and he explains how you build out demand generation, demand caption or awareness which varies from region to region. A...

This episode features the magnificent Ciara Nolan. Ciara is the Brand Manager at Barry Group. Ciara talks about the challenges and strategies managing an alcohol lead business. She talks about applying her agency knowledge in working with clients and the innovations she is working on to improve the business. Ciara highlights her work in improving the business via stackadapt, a self-serve programma...

This episode features the wonderful Kellie Anne Molloy. Kellie is the Marketing Coordinator  at Uccello Designs. Kellie has several years of experience in developing brilliant website SEO, with a strong focus on onpage Kellie runs through her processes for success. Kellie highlights all the main Google resources as contributors to her work. Search console, the keyword planner in Ads, Google Trends...

This episode features the insightful Paul Guy. Paul is the Marketing Director at Techfynder. Paul is a data-driven marketer who has a track record of identifying new emerging markets and the appropriate marketing platforms to use for them. Paul talks about his use of platforms like Hubspot/GA to make data-driven decisions. Using platforms like Telegram to drive new lead gen opportunities. His know...

This episode features one of the best SEOs in Ireland, Luke Fitzgerald. Luke is a Freelance Digital Marketing Consultant who specialises in SEO, Content & Analytics. In this episode, Luke talks about everything you need to know in modern-day SEO. We start with the three pillars of search engine optimization which are technical, onpage, and offpage. We both share our secret softwares and insigh...

This episode features the brilliant Lorna Keane. Lorna is Content Marketing Director at the leading audience insights company, GWI. In this episode, Lorna talks about content strategy, planning, and what she’s learned about growing a sustainable content machine. An emerging unicorn company headquartered in London, Lorna shares her experience working for an exciting high-growth business, and the ro...

This episode features the social media genius Darragh McGinley. Darragh is the Senior Social Media Manager at Indeed.com. Throughout the show, Darragh draws on his experience and achievements. For example, he brought a social strategy and social content for the first time to the FAI during his time there. And now today he talks about constantly trying to find content which adds value to the audien...

This episode features the talented Trevor Murray. Trevor works as the Content Marketing Specialist at the PorterShed in Galway. Trevor focuses on creating high-quality organic content like - blog posts, social posts, emails & soon podcasts. He talks about identifying stories within the innovation building and always looking for press opportunities. Using social media hashtags like #journoreque...

This episode features Kaitlin Brozek the wonderful Marketing & Brand Manager at All About Kombucha. Kaitlin talks about the exciting journey of working at an SME in Galway. She draws on her graduate knowledge regularly and brings her positive energy to everything she does. Kaitlin highlights the importance of community building and how All About Kombucha is really establishing itself as a bran...

An episode to really feel inspired from. Today we talk to the exceptional Jane Hayes. Jane Haynes is a Website Content Coordinator at University College Cork. With several years of experience in content creation, Jane finds herself in a wonderful role at UCC. Jane speaks about receiving many incredible academic research projects and creating content strategies from them in layman's terms. We...

This episode features the brilliant Francis Walshe. Francis is a successful freelancer who has found a great niche in legal content. A college background in law has given Francis an edge in creating legal content for many clients. He works out what questions are being asked to his clients and builds out high ranking content from those queries. We talk about content frequency and the assistance of...