Digital Marketing Insights Show

This episode features Bryan Gaynor. Bryan is an Experienced Digital & Growth Marketing Professional.  Bryan starts by highlighting how he sees the digital landscape presently. To summarise he believes modern digital business requires multiple aspects of marketing for a lead or conversion. Bryan expands on how he uses tiered systems for budget management and how he's significantly improved...

This episode features Elisabetta Battistella. Elisabetta Battistella is an Industrial Innovation Manager. Elisabetta uses her vast experience to come into businesses and help drive them forward via innovation transformations and organisation structures. She gives a wonderful example of how she came into business as an interim manager and restructured an organisation structure identifying what is l...

This episode features Michele Mascolo. Michele founded Impact 8 and is currently the Marketing Manager at Deluxe. Michele runs through his unique experience in industrial marketing. He talks about creating a successful YouTube channel showcasing the manufacturing process and production tips for one client.  We lead into discussing AI, ChatGPT and Michele highlights AI Tool Report as a brilliant ne...

This episode features Philip Bourke. Philip Bourke is a Performance Marketing Manager at National Broadband Ireland. Philip from his vast experience in top businesses across Ireland runs through the blueprint for success in email marketing. Explaining success starts by understanding or creating defined goals. He explains email marketing is simply down to the right message, to the right person, at...

This episode features Sharon Tighe. Sharon is a Director of Marketing at Maverick Communications International. Sharon runs through her experience, boasting companies like Hewlett Packard Enterprise and Zahra Media Group. She talks about some of her most successful campaigns and how niche targeting can have an adverse effect at a certain point. Sharon explains the importance of staying on top of m...

This episode features the creative Robert Knibbe. Robert is a Freelance Digital Marketing Management and Content Creator. Robert talks mainly about working as the former head of digital content marketing for Red Bull and Team Brunel and how he led his creative team to some of the most notable viral content of the last decade. His personal favourite was helping break the world record Speed Skating...

This episode features the wonderful Gavin Callaghan. Gavin is a Director at Analytic Partners. Gavin talks about working with some of the largest companies in the world. Making informed data lead decisions to help enable their partnering businesses. He talks about consistently adding value by thinking outside the box using their data. The example he gave was this company was spending millions on b...

This episode features the analytical James Connor. James is the Marketing Manager at Openmind Networks. James jumps right in by talking B2B marketing his specialised area and provides insight into the different strategies used by himself over the years for lead generation. He gives an example of campaign work using high quality content and the best ways to entice content. This a great episode for...

This episode features the experienced Guido Rossetti. Guido is the Growth Marketing Director at PSh. Guido begins talking about how he develops the plan for new clients. He gives an example of campaign work he did for Switch a payments app and how they executed the "Let's Switch" campaign for them. The second was his work for an e-commerce site for chairs targeting the maternity mar...

This episode features the insightful Ruan McGloughlin. Ruan is one of the partners at jump! Ruan begins talking about his thoughts on building in-depth market-researched brand strategies. This led to some of his recent work for Heineken in particular Heineken 0 products and how they find the right target audience and the process in doing so. Throughout the episode, he reveals all these wonderful s...

This episode features the entrepreneurial Tom Winter. Tom is the Founder of SEOwind. Tom starts by talking about his experience in SEO and quickly goes into the different aspects of SEO and what he believes is happening in SERPs at the moment.  He talks about the impact AI is having in the industry and how his software is utilising AI in organic search.  He gives an example of a campaign they ran...

This episode features the talented Veronica Zanchi. Veronica is a Senior Digital Activation Manager who specialises in Digital & Content Strategy, and Digital Brand Marketing all within the Entertainment & Sport Industry. She speaks about some of her campaign work at Juventus Football Club collaborating with Barbie and going through her wonderful career work to date including at Adidas. Ve...

This episode features the successful Ken Fitzpatrick. Ken is the CEO of Digital Marketing Institute and run through the various roles he's had along the way. He speaks about the principles of brand building and using data to drive the business forward. His work now is mainly building teams and runs through his philosophy for building strong teams. He talks about starting off by making Irish J...

This episode features the interesting Lloyd Cooke. Lloyd is the Managing Director at Taksu Digital. He talks about getting into SEO almost two decades ago and making the move to the Asian market starting in Hong Kong and now based in Bali. When talking about SEO for his clients, he talks about the importance of seeing where the business's current SEO lifecycle is. In knowing so with experienc...

This episode features the wonderful Marie Ryan. Marie is a Freelance Marketing Consultant for businesses across Ireland. She talks about identifying low-hanging fruit or opportunities when entering businesses. Marie highlights talking to the sales or customer service teams in particular who have usually the best insights into the opportunities the business may have. Marie gives the insight of iden...

This episode features the entrepreneurial Fintan Finnan. Fintan is the Founder of Simzolearn. He speaks about his time in companies like the Digital Marketing Institute before creating his own business Simzolearn. He looks into the advancement of Google Ads over the years. Discussing auction insights and how it's so important to interpret the data the correct way. He talks about retention and...

This episode features the excellent Michael Browne. Michael is a Freelance Strategy Director. He speaks about his time in agencies in New York, London and more recently Dublin learning his trade. This leads to his recent Newtalk rebrand and Aer Rianta International Duty-Free work. He talks about how he delivered a "joy on your way" project. He talks about the use of Miro and breaks down...

This episode features the brilliant Patrick Brett. Patrick is a Digital & Data Analytics Engineer at Cognizant. With an engineering background, Patrick reveals how he started to branch into coding and data. He recommends how a business can focus on its data. How to store and display big data using cloud services as a starting point.  He talks about how he developed an OEE (overall equipment ef...

This episode features the lovely Ben Mulligan. Ben is the Head of Digital & New Revenue Development at Virgin Media Television. Ben talks about his work in digital focusing on his current role, being future-focused developing the Virgin Media player and new revenue opportunities. He uses his background to research to make informed decisions and speaks about getting his tracking. He talks about...

This episode features the excellent Laoise Sheehan. Laoise is a Social Media Expert running her own business at Perception Social Media. Laoise has found her niche in festivals and events on social media. Her day-to-day work is usually around the difficult task of selling out events. She gives an overview of her process in growing an account from 0. How she builds audiences and if she uses third-p...

This episode features the lovely Dominic Emanuel Amariei. Dominic is a Digital Marketing Manager at CRH. Dominic starts by giving a detailed breakdown of digital marketing and ecommerce. He speaks about some of his campaign work improving a business by 700% with Amazon, and understanding website journeys giving the example of enabling multiple payment gateways to improve conversion rate. A great e...

This episode features the ambitious Harry Maharaj. Harry is a Director at Kilkenny Architectural Salvage & Antiques. Harry talks about working in a successful family business running large parts of the website and social media campaigns. He speaks about his search and salvage content and how their work has driven the business socials to 40k on Instagram and 10k on TikTok. We talk about the cha...

This episode features the great Ellen Conway. Ellen is the Communications Manager at The Shona Project. Ellen speaks about her work for a non-profit organisation. She mainly focuses on strategy for both social media platforms and other digital platforms. She talks about creating a 10 million reach campaign, winning the Innovation for Change award and other awards for the Shine campaign she's...

This episode features the brilliant Letitia Fealy. Letitia is the Founder of Lotus Optimisation and focuses on SEO and Email Marketing. Letitia speaks about her work in SEO. She mainly focuses on Onpage however really stresses the importance of technical in particular. Letitia talks about increasing a business's search by over 900% and revenue increasing by over 400% in just a small period of...

This episode features the interesting Austine Esezobor. Austine is an SEO Consultant who specialises in Brand SERP optimization. He's also the Founder and Host of the Democratizing SEO Podcast. Austine starts by talking about the three pillars of SEO, on-page/off-page and technical. He believes SEO depends on the stage at which the company is but he is drastically pivoting into Branded Search...