Digital Marketing Gyaan

AJ is the founder of AJS Digital Group, a media company with over a decade of experience in digital marketing specializing in SEO and affiliate marketing. AJ help coach e-commerce brands to understand and use SEO to grow their business to 6-figures. He have been an SEO geek since 2014 and worked on hundreds of websites across multiple niches and industries.

Dennis Littley is the founder and CEO of Ask Chef Dennis Productions where he runs one of the most successful food blogs in the world. With over 1.8 Million followers on social media and 150 million views on Google profile, he has built a loyal following that uses his recipes and cooking tips to feed their family and friends, helping them bring the Joy of Cooking to their home kitchens.

To capture an audience’s attention, you need an interesting story. The truth is that any story can be interesting if it’s told correctly. Similarly, any story can be a bore if told incorrectly. To help us understand the power of creating stories to sell products, we had Karl Pontau, owner of Squash and Stretch Productions in our recent episode. He helps companies who want to have a big impact on t...

Jason Barnard (The Brand SERP Guy) is an author and digital marketing consultant who specializes in Brand SERPs and knowledge panels. Jason's first book, The Fundamentals of Brand SERPs for Business, was published in January 2022. He regularly publishes articles on leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly writes for others including...

In our latest podcast episode, we had Luz C. Gonzalez , Co-CEO and Co-Founder of Industry ikon. She highlighted - why businesses should focus on starting a high ticket program compared to selling low ticket offers. She also highlighted how to maintain your online presence and social media to woo the customer so that they can keep on coming to you. Luz is a Premier Online Business Strategy Expert,...

Marco Torres has helped thousands of business owners worldwide boost sales and scale their businesses by as much as 5-fold through the use of incentive-based marketing. He teaches entrepreneurs how to soar sales & marketing through the use of “Value-Add-Incentives” instead of discounts. His Facebook Group is home to more than 27,000 active business owners who are raking in sales with his advic...

In this podcast episode, we had Dennis Consorte, Digital Marketing Consultant for startups & small businesses. He has been a digital marketer for about 2 decades. Dennis has been quoted and published in numerous publications including Inc Magazine, Entrepreneur, Nasdaq, American Marketing Association, Search Engine Journal, CBC, USA Today, and many others. Some of the key points that were disc...

Automation is the need of the hour. Businesses are spending a lot to automate their processes and their platforms. In our next podcast episode, we had Adrian Tobey , founder of Groundhogg Inc. which is the award-winning CRM and marketing automation tool for WordPress agencies and small businesses. Currently, Groundhogg™ serves over 1200 users world-wide, representing over 30 countries. Adrian high...

Have you ever seen a sales video that made you laugh? In our latest podcast episode of Digital Marketing Gyaan, we had Joseph Wilkins , founder of ProCreative Studios and FunnySalesVideos.com , which produced infomercials, TV spots & marketing videos for clients including Google, LinkedIn, McDonald's, Goldman Sachs, Chevrolet & Home Depot. Joseph has developed an 8-step guide to starting y...

Most of the coaches and consultants that we know have an amazing online presence. It’s no longer an option; it’s essential for the growth of every online business. The question is, how to use social media as a tool to spread brand awareness and get more clients for your coaching business? To help with the answer for this, we had Alex Morris, Director of To The Moon Digital, A Australia based Socia...

GreenPal, which has been called the “Uber for lawn-care” by Entrepreneur magazine, has focused a lot on its SEO efforts. This has helped it to achieve over 1 lakh active users completing thousands of transactions per day. To help us understand the key strategies implemented, we had Bryan Clayton, CEO and Co-founder of GreenPal with us in our latest podcast episode. Watch the episode on YouTube at...

Live Streaming is an important ingredient in improving social media engagement of any brand. This has its perks for several reasons; your audience can access valuable information immediately, you can create a stronger relationship with your followers and reach a broader audience. This creates a seamless trust and loyalty between brand and consumer. Facebook algorithm ranks live video higher in peo...

In our latest podcast episode, we had Christian Lovrecich, Founder of Lovrecich Media to share insightful tips on how one can optimize the Facebook Ad Campaign Performance. Some of the key points he highlighted are: - Your Offer has to match your audience interest - You got to learn your metrics and work on its optimization - Understanding the tracking mechanism - Keep on testing the creatives He’...

As business and market landscapes have changed in the post-COVID era, so have been the business priorities. These uncertain times provide a compelling opportunity to re-invent influencers in the B2B marketing mix and think creatively, strategically and holistically. Influencer marketing has become an important B2B marketing tactic, with upcoming trends including the rise of micro-influencers, an i...

With intent-based marketing, you direct marketing campaigns to people who have a buying intent. This means that you minimize the money you spend on broad-based marketing. Content consumption is the strongest signal of B2B buyer intent. The type of content, the target audience is consuming can give you a glimpse of what your target audience is researching about. To share insight on Intent Based Con...

In our next podcast episode, we had Tracy Lamourie and the topic of our discussion was “how to Build a Strong Brand With Effective PR and Media Relations”. Tracy is a high-profile international award-winning publicist and the Founder and Managing Director of Lamourie Media Inc. She is the author of the upcoming book GET REPPED - Build Your Brand with Effective Public and Media Relations. She has b...

In our next podcast episode, we had Wayne Mullins, who is Founder and CEO of Ugly Mug Marketing. The theme of our discussion was Social Media Strategies to Improve Organic Performance. Visit his website to know more about him and Ugly Mug Marketing - https://www.uglymugmarketing.com One of the best things that he discussed was, most of us don’t do social media marketing, but we do Digital Media Ma...

45% of all Google searches are for local businesses. A study done by Forbes showed that 95% of people use their mobile devices to perform local searches – out of which 61% called, and 59% visited the business. This clearly indicates the importance of having an optimized Local SEO Strategy for businesses. To elaborate more on this topic and share insightful tips to have RoI-driven local SEO, we had...

With the growth of trust among audiences for product endorsements and reviews, Influencer Marketing has paved its way and is now part of mainstream Digital Marketing Activities. To understand what is Influencer Marketing, how it is different from Advertisement, who can consider themselves as Influencer, and what are the best tips to select an Influencer for brand campaigns, we had Gordon Glenister...

Email Marketing outperforms all digital marketing strategies, including SEO, PPC, Social Media Marketing and others if done correctly. Creating an effective email marketing strategy is an important part of any marketing strategy as it is the most cost-effective way to promote your products, communicate with your customers and reach your business goals. We had Matt Rouse, Host of Digital Marketing...

"India is the Fastest Growing Podcast Market in the World” was the key highlight of our guest Graham Brown. He is Host of the Asia Tech Podcast & CEO of Pikkal & Co - an Award-Winning Podcast Agency. His work has been featured in the Financial Times, The Wall Street Journal and he has worked with McKinsey, UTI Investment Bank, AirAsia, Vodafone, UNICEF, and many more. Visit https://www.grahamdbrow...

Happy to share the latest episode of my podcast which is a case study of How Branzio Watches increased its online sales from 6 figures to 8 figures. The guest for the show was Ronnie Teja, Founder & Digital Marketer at Branzio Watches. He owns and operates a thriving ECommerce company that sells watches and related accessories across 15 websites, including Branzio.com. Some of the key highlights o...

May 2021 was one of the most happening months in the world of Digital Marketing, ranging from Twitter Verification Process to YouTube new Clips Option to Facebook and Instagram allowing users to hide their post LIKE count. Listen to the latest podcast on Digital Marketing Gyaan by Prince Kumar Singh which highlights the Top 5 Social Media News/Current Happenings of May 2021

Many of the agencies and marketers excel in providing social media marketing services. However, there are some common marketing mistakes that marketers make especially in the initial part of their careers. These mistakes can also be because of the wrong expectation setting with the clients. Some of the most common mistakes are: 1. Working without a Well-Planned Social Media Strategy 2. Not Diversi...

You will be amazed to know that there are around 12 Different Digital Marketing Techniques that businesses and marketers can use based on their objectives. Most of them have their specific objectives and are used by brands in 1 or the other form. Watch this podcast to learn more about them and where to use them.  They are: 1. Social Media Marketing 2. Paid Advertising or Search Engine Marketing 3....