Digital Marketing From The Coalface

Success online requires stoicism. You're going to succeed sometimes, and you're going to fail sometimes. Expecting to fail and dealing with failure is just part of the digital marketing puzzle and something we're happy to admit to. We also discuss retainers, PPC, measuring less and lots of other things we deal with at the coalface of digital marketing.

In this episode Alex rambles on a bit but finally makes a good point - we think, you decide. We also discuss being consistent with your content. Then, weirdly, we get into some political chat.

The leaking of confidential documentation from Google has shone a light on the tech giant and suggested they have been economical with the truth about how their search engine works. In this episode, we chew it over looking for real world usable take aways. We talk about some other stuff as well.

If you run a business your website should almost certainly generate enquiries or leads. If it doesn't, this episode of our podcast will give you the high-level guidance you need to turn things around. We've spoken about the component parts a lot, with this episode we've pulled it all together into a handy guide. We've also got a great blog post on the subject which you can find by Googling "how to...

If a web page that's been created to generate business gets visitors but doesn't generate enquiries, experiment with it. This is called conversion rate optimisation but in it's most basic form it's simply about altering a page until it resonates with your visitors causing them to take action. In this episode we talk about this, and other things, in our usual plain English way.

In this episode, Alex illustrates why being stuck on a long train journey with him might become tedious. To be fair, he does share some worthwhile insights about why Google might be treating your website with the kind of contempt normally reserved by Peggy Mitchell towards Pat.

More rants and revelations from Alex and Dave. This week, we discuss, among many other things, businesses that let their half-wit web guy hold them to ransom. If that's you, then stop it, and here's how.

In this week's show we discuss pointless metrics, breaking up, making up and swiping right with new clients. Or something like that.

There's a danger that AI tools are flattering to deceive. Some people seem to think that the ease with which things can be produced is somehow correlated to the quality of those things. However, this podcast isn't about slagging off AI, it's about lots of things, including the way actual people, who are not qualified to make a judgement or decision, are probably responsible for there being so many...

Once again we're a bit moany in this episode. We understand the top people, the so-called C-Suite, in an organisation are very busy and oh so important. But the thing is, digital output is the the face and voice of their organisations so if they're not involved and they don't understand the why, they're setting themselves up for online failure.  

We've just migrated our website to HubSpot and we love it. Other people swear br Craft CMS and some WordPress. But, like our podcast hosts, these are just a bunch of tools. Don't pick a digital partner purely because they can operate some software. In this episode, as usual, we discuss what's been happening this week at the coalface of digital marketing, including HubSpot and nonsense documents pr...

After a pitch went wrong, Dave and Alex consoled each other and discussed the lessons learned.

Sometimes businesses change agency, it's all part of the game. The way some agencies deal with this is silly. In this episode of the podcast we mention how an agency that took a client off us shot themselves in the foot and cost the client a lot of money.

In this episode Alex and Dave talk about checking your strategic direction and understanding who you are and who you're for.

Selling seemingly boring products doesn't mean you're doomed to creating a boring website. In this episode Alex and Dave will bore you to tears talking about how not to be boring. It's not boring, honest.

In this week's coalface chat we discuss tenders from an agency perspective and Alex sort of rants on about something dull.

Google and most large organisations wax lyrical about how much they value customers while simultaneaouly being utter rubbish at supporting them. Discussing that got top billing this week as well as lots of other interesting coalface chat.

A great e-book thing dropped into our inbox so we discussed it along with another load of old nonsense about our week at the coalface of digital marketing.

More from Alex and Dave as they discuss their week at the coalface of digital marketing. This week subjects include ITT's and viral videos.

In this episode of the show, Alex shows us all what happens when you take the time to prepare.

In this weeks fireside chat about digital marketing, Alex and Dave discuss rescuing businesses from bad agency experiences and lots of other stuff. We like to think of it as inane chatter at it's absolute best.

More chatter with Alex and Dave as they discuss their week at the coalface of digital marketing. This week we start off with a tail about a poor wee scammer.

This week, and for the next wee while we will try out a different format. We're simply going to chat about our week at the coal face of digital marketing. We'll cover stuff we did with some nice banter and explanations. We hope you enjoy it.

With so many channels available to market your business online it's easy to feel overwhelmed and stick with what you know. But that's a mistake and potentially a costly one. In this episode Alex and Dave discuss how to avoid being a marketing one trick pony. It's a great episode for marketers and business owners who are in a bit of a marketing rut.