Digital Marketing Creators Podcast Online Marketing and Business Tips

We talk about how short form content is everywhere and why it's the most effective form on social media.  There's a lot of discussion on popular social media sites such as TikTok, YouTube Shorts, Instagram Reels and Stories and also how Brands that make education a priority in their marketing strategy can improve lead generation and build stronger brand loyalty when using these platforms...

In Episode 22, we discuss Social Media Marketing vs Traditional Marketing which is a searched term that garners much attention.  We define what social media marketing is and give some examples of it.  We also do the same for traditional marketing and some of the interworking parts of the medium.  We talk a lot about the differences and compare them both to show why there is room to use both social...

Getting clients for your social media marketing business can be a tough task if you don't have the knowledge to acquire it and we discuss this in Episode 21.  We explore Three things you need to do if you have a social media marketing business, email services you’re going to need to collect emails, using images in your carousels (Linkedin), and other helpful things that you can do to get clie...

We talked about the Best Social Media Marketing Ad Platforms For Beginners in Episode 20 of the Digital Marketing Creators Podcast. All of the major social media sites are bringing in a bunch of revenue mainly due to selling advertising "space" in their very popular ecosystems. This can be a huge opportunity for creators and entrepreneurs if you know what you are doing or have the right...

In Episode 19, we talked about How To Do Social Media Marketing and how you almost have to wear multiple hats when building your social platforms.  Things such as making sure you’re sharing the right kind of content and utilizing Short Form Video Platforms.  When you’re making a short form video, put hashtag shorts in the description. Other things include knowing what type of content you want to p...

How to Develop A Social Media Marketing Strategy in Episode 18, we discuss how to get your name out and grow your brand.   How to get your name out there and grow your brand?  Are you using hashtags to boost your community engagement? We also talked about Why you have to understand social media platforms and how they work .  Other important topics include The importance of having multiple videos p...

How to Learn Social Media Marketing For Beginners in Episode 17 we explore so much to be successful as a new digital marketer and/or content creator.  Making sure that patience is involved in everything that you do while learning and implementing social media marketing as a beginner.  A few other notes include things such as optimizing your social media profiles, adding social media buttons to you...

The Benefits of Social Media Marketing in episode 16 we explore so much as it relates to the ability to uncover industry trends for creators and entrepreneurs. What makes social media marketing a level playing field for marketers and content creators?  How can one curate customer content  in a "Snap." We discuss why one should not neglect social media as a content distribution channel an...

We answer the question in Episode 15 of " What is Social Marketing & How Does It Really Work " for creators and entrepreneurs.  We explore multiple definitions of social media marketing and talk about the different platforms such as TikTok and how marketers can use them.  Facebook, Instagram, Tiktok, PPC, ad pixels, analytics within all ad platforms, etc. are all relevant when speaki...

In episode 14 we discuss how you can start a digital marketing consulting business.  There is no one size fits all or a "perfect" way to do this but we provide some good info.  Are you on Linkedin?  If not, you might want to start a personal profile AND a business page if you are interested in a digital marketing consulting business.  First of all, it's FREE and you can make content...

In this episode, I'm going to talk primarily about seven different trends that I'm noticing in digital marketing where digital marketers or creators can take advantage of using these different trends and strategies. If you guys know of any other trends and strategies that you've used, gaining traction, or that you're paying attention to come to our private Facebook group, and l...

Planning a digital marketing strategy and taking a good look at your competition are the beginning tips for this episode.  Some of the things included are having a website and a blog, in particular,  embracing email marketing, having a social media plan (creating a YouTube Channel isn't bad either), and much more.  Quick question for you, when is the last time that you spent time looking at y...

In Episode 11 of the Digital Marketing Creators Podcast, we discuss the simplification of learning digital marketing for creators and entrepreneurs.  One of the things that we talked about is how important focusing on your brand message and identity is key when you are a creator or entrepreneur.  Creating content and everything else around it (regardless of the distribution channel) is a crucial f...

We created an audio digital marketing tutorial for beginners in Episode 10 with some really great information for beginner content creators that want to increase their online exposure.  There are so many things to learn about online marketing especially when you are putting out information to the world.  How will your target audience or avatar find you if you are not strategic in your efforts?  We...

You're gonna need some digital marketing tools to grow your brand or business and we discuss a few in Episode 9 of the Digital Marketing Creators Podcast.  We emphasized over 10 digital marketing tools in this episode that can really help you in your journey.  Many of these are at No or Low cost to you which is very helpful as a brand new content creator or if you are experienced and want to...

We explain How To Create A Digital Marketing Strategy in a fairly easy way.  We focus highly on content creation and consumption. Understanding how content is consumed is key because it gives you a better understanding of your prospects and current customers. What's the best way to create content?  There are so many ways to do so but we give some examples of how to create different types in a...

In Episode 7 of the Digital Marketing Creators Podcast, we focus on some digital marketing tips for beginners. There are many newbies that struggle with online marketing because there is so much information out along with more than one way to become a success online.  We touch on some important points in this episode that are so vital to anyone that's a creator, entrepreneur, or any time of b...

In episode 6 we discuss digital marketing even though it's a broad term but we break down different elements of it, how the industry sees it, and its future as it relates to social media and content creation.  We use the terms digital marketing and online marketing interchangeably which both have the same meaning.  We also discuss blogging, search engine optimization, Pay per click, and email...

In our last episode of our Focus Four Series, we are discussing Social Media Marketing.  As you might already know, Social Media Marketing is a form of digital marketing that involves the creation of social media accounts and using those accounts to engage with customers, provide value, and reaching your target or niche markets.  We go into how you should distribute your content (hence the "J...

Content Creation is the topic of our episode as a part of the Focus Four Series #3. No matter what your business strategy is, you can’t succeed without producing high-quality content. But producing content takes time and effort to create something that’s worth consuming. Content creation is one of the most fundamental aspects of digital marketing today. It involves creating and distributing conten...

We explore brand messaging which is how you communicate your mission, values, and how it benefits your customers or potential clients in our Focus Four Series #2.  When it comes to online marketing or offline, no aspect is more crucial than brand messaging.  This episode is very important because we attempt to break down that through brand messaging (marketing communication), a company can convey...

In our Focus Four Series #1, we discuss the importance of personal branding.  Personal branding is a practice that involves creating a unique identity for oneself to build connection and credibility with others. It can be used to enhance careers and business and is becoming an increasingly important skill for leaders and entrepreneurs. It’s also a way to express who you are as a person, build your...

The Trailer for the Digital Marketing Creators Podcast is an introduction to what the show is about and its host Andre L. Vaughn.  We discuss digital marketing as it pertains to creators and entrepreneurs on various levels such as personal branding, blogging, search engine optimization (SEO), social media marketing, content creation, and online marketing as a whole.  We are also here to give our p...