Jason B Siegel

Digital Doorways Marketing and Branding Podcast - CEO + CMO Must-Have Resource For A World of Change

Business EN ↓ 77 episodes

Digital Doorways is hosted by Jason Siegel, branding and marketing entrepreneur, founder of Bluetext, and a leader involved in 100+ exits as a founder, board member, or branding consultant. The show explores how business leaders manage change through branding, positioning, and digital strategy. Jason welcomes great guests from cybersecurity, defensetech, govcon, investment banking, and private equity. To inquire, email jason [at] bluetext [dot] com.

Author

Jason B Siegel

Category

Business

Podcast website

www.bluetext.com

Latest episode

Jul 8, 2026

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Episodes

52 – Digital Doorways Presents: From a Spark to Ignite w/ Marc Murphy, CEO of Ignite Digital 14.09.2025

Welcome back to Digital Doorways . I’m Jason Siegel, founder of Bluetext , and your host for today’s conversation on how leaders navigate change in fast-moving industries. Joining me is Marc Murphy, CEO of Ignite Digital Services . Marc has built a reputation as a transformative leader — from scaling Spark Consulting into a company acquired by Booz Allen Hamilton, to leading Ignite’s digital trans...

51 - Digital Doorways: Precision & Proof: Due Diligence in the Skies and on the Ground w/Eric Chase of CSP 13.08.2025

Today on Digital Doorways , we’re joined by Eric Chase , a partner at CSP Associates —one of the most respected commercial diligence advisory firms serving the aerospace, defense, and government services sectors. CSP is the firm private equity turns to when precision matters most—when understanding market dynamics, customer traction, competitive moats, and future growth levers can mean the differe...

50 - Digital Doorways: Grit to Greatness: Squadra’s Public Sector Ascent w/Boladji Agueh - CEO of Squadra 05.08.2025

Today on Digital Doorways , we’re spotlighting a leader who’s built his company not on flash, but on focus.  Boladji Agueh , CEO of Squadra Solutions , has taken a scrappy, adaptive approach to building one of the most talked-about emerging brands in the space. With no glossy campaigns or high-end branding playbook, Squadra has instead earned attention by solving hard problems, reacting in real ti...

49 – Digital Doorways: From Tutoring to Trusted Advisor: How Private Prep’s Brand Is Winning in Education w/ Steve Feldman, Founder of Private Prep 08.06.2025

Today’s guest is Steve Feldman , the visionary Founder behind Private Prep — one of the country’s most exciting education brands. What began as a local tutoring service out of Steve’s New York City apartment has evolved into a multi-dimensional organization that works with studnets all over the country and world, now spanning academic tutoring, test prep, and college admissions coaching and consul...

48 – Digital Doorways: Carving Out Identity in a Legacy Industry w/ Pete Roney, CEO of Detroit Defense 23.05.2025

Welcome to Digital Doorways , the podcast where we explore how visionary leaders drive transformation through bold strategy, brand thinking, and innovation. I’m your host, Jason Siegel , founder of Bluetext — an agency that helps growth-stage companies position themselves to win in moments of disruption. Today’s guest is someone who knows exactly what it means to lead through change. Pete Roney is...

47 – Digital Doorways: Lessons in Market Disruption from a Serial Entrepreneur w/ Sam Pollaro, Co-CEO of PicassoMD 15.05.2025

Welcome to Digital Doorways, where we explore the strategies, stories, and bold moves behind transformational change. I’m your host, Jason Siegel ⁠ , founder of Bluetext — a branding and marketing agency that helps high-growth companies win at moments of inflection. Today, I’m joined by an entrepreneur who’s proven that great innovation transcends industry. Sam Pollaro is a master builder — whethe...

46 - Digital Doorways: An Inside Look at Netflix, Google, and Uber Talent w/ Aki Taha 18.04.2025

He’s led recruiting across Asia for some of the world’s most iconic companies—Google, Uber, and Netflix. Now, he's turning his focus to the future of work as the founder of TalentStories , a talent content, consulting and community platform for the curious, the bold, and the optimistic on their journey to find meaning and purpose in a new and changed world of work. I’m Jason Siegel , founder o...

45 - Digital Doorways - The Rise of DOGE in Government Contracting with Cheryl Waldrup - Chief Growth Officer 07.04.2025

Welcome back to Digital Doorways, where we dive into the branding, positioning, and strategic shifts shaping the business world. Today, we’re tackling a critical transformation in the public sector market—one that every government contractor needs to be paying attention to: the rise of DOGE—the Department of Government Efficiency—and what it means for the future of federal contracting. Joining us...

44 - Digital Doorways Presents: The DealMakers w/ Greg Van Beuren, Managing Director of Houlihan Lokey 12.02.2025

Welcome to another episode of Digital Doorways Presents: The DealMakers, where we bring you exclusive insights from the top minds in M&A, private equity, and government contracting. Today, we’re diving deep with Greg Van Beuren , Managing Director at https://hl.com/ https://hl.com/ , the #1 M&A advisory firm in the world in 2024, leading a staggering 415 global transactions—more than any o...

43 - Digital Doorways Presents: The DealMakers w/ John Song, Managing Director of Baird 02.02.2025

Welcome to  Digital Doorways Presents: The DealMakers . I’m your host,  Jason Siegel , founder of  Bluetext , and today we’re diving into the art and strategy of M&A with one of the industry’s leading voices— John Song , Managing Director at Baird . John has spent decades advising companies in the government and defense sectors, helping them navigate complex transactions while strategically po...

42 - Digital Doorways Presents: The DealMakers w/ Kevin DeSanto, Founder of KippsDeSanto 07.01.2025

Welcome to Digital Doorways Presents: The DealMakers , the podcast that explores the strategies, insights, and behind-the-scenes stories of the world’s top dealmakers. Hosted by Jason Siegel, founder of Bluetext, this series dives into how transformational deals are made, from vision to execution. In the debut episode, Jason is joined by Kevin DeSanto , co-founder and managing director at KippsDeS...

41 - Digital Doorways - The Tennis Influencer: Behind the Court's Biggest Experience and Connector w/Craig Shapiro 30.09.2024

Welcome to another episode of  Digital Doorways , where we explore the fascinating intersection of sports, culture, and innovation. I’m your host, Jason Siegel - Founder of Bluetext - and today, we have a special guest who brings tennis and pop culture together in a way like no other.  ⁠Craig Shapiro,⁠  a tennis insider with deep connections across the sport, has spent years traveling the pro circ...

40 - Digital Doorways - Cultivating a Culture of Creativity and Innovation w/ CMO Dennis Behrman 07.09.2024

Welcome to another exciting episode of Digital Doorways, where we delve into the minds of industry leaders who are shaping the future of technology and marketing. Today, we have a very special guest with us, Dennis Behrman , a seasoned marketing executive who has made significant strides in the tech world. Dennis has a unique blend of creativity and analytical prowess, honed over years of experien...

39 - Digital Doorways - Digital Persistence and Data Encryption - A Marriage in UX Heaven with Guest Marene Allison - Former CISO of Johnson & Johnson and the US Army 05.09.2024

Welcome to Digital Doorways , the podcast where we explore transformative leadership, cutting-edge strategies, and the evolving world of technology. I'm your host, ⁠Jason Siegel⁠ , founder of ⁠Bluetext , and today we have the privilege of sitting down with an extraordinary guest— Marene Allison . Marene is a cybersecurity and IT expert with more than three decades of experience, including her...

38 - Digital Doorways - B2B SaaS Marketing Mastery for PE Titans with Claire Strawson - Chief Marketing Officer 09.07.2024

Welcome to Digital Doorways. I'm your host, Jason Siegel , founder of Bluetext . Today, we explore marketing innovation with  Claire Strawson, a Chief Marketing Officer specializing in B2B SaaS for private equity-backed organizations. Claire excels in building high-performing marketing teams, delivering impressive year-over-year growth, and fostering an empowered decision-making culture. Clair...

37 - Digital Doorways - Leading Brands in Sex (Playboy), Drugs (CULTA), and Rock n Roll (Guitar Center) w/ Renier Fee, CMO 08.07.2024

Welcome to Digital Doorways. I'm your host, Jason Siegel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ , founder of Bluetext , and today we have an exceptional guest, Renier Fee , an accomplished CMO with over 15 years of experience across various consumer categories, including leading brands like Playboy, Guitar Center, and CULTA. Renier's extensive background spans marketing, digital strategy, branding, communications, a...

36 - Digital Doorways - Making Our World Safe, Secure, and Resilent - Raj Arora, CEO of Jensen Hughes 05.06.2024

Welcome to another captivating episode of the Digital Doorways podcast, where we explore the fascinating intersections of change management, branding, positioning, and communications with the industry's foremost leaders. I'm your host, Jason Siegel⁠ , Founder of ⁠Bluetext⁠ , and today, we're honored to have a truly exceptional guest. Raj Arora, the visionary CEO of Jensen Hughes, joins...

35 - Digital Doorways - Security Over Everything w/ Obrela CEO, George Patsis 02.05.2024

Welcome to ⁠⁠⁠⁠⁠⁠⁠⁠Digital Doorways⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! I'm ⁠Jason Siegel⁠, Founder of Bluetext and your host, and today, we have a visionary leader in the cybersecurity realm, George Patsis, joining us. As the Founder and CEO of Obrela Security Industries, George has spearheaded groundbreaking initiatives in Cyber Security Intelligence Services and Technology. With a remarkable career marked by develo...

34 - Digital Doorways - Power of SURGE w/ former RSA Chief Marketing Officer, Holly Rollo 08.04.2024

Welcome to ⁠⁠⁠⁠⁠⁠⁠Digital Doorways⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! I'm Jason Siegel, your host, and today, we have the privilege of welcoming Holly Rollo, an iconic Chief Marketing Officer with a remarkable career spanning over 30 years in business transformation and growth in the B2B technology sector. With a track record of driving results for organizations facing major market disruptions, turnarounds, and pre/po...

33 - Digital Doorways - In the Line of Brand Fire: Tales from a CMO Firefighter - Chief Marketing Officer, Damien Enderle 16.02.2024

We're privileged to welcome Damien Enderle , a distinguished Chief Marketing Officer with a proven track record of driving growth and success in the global professional services arena. With a storied career that includes leadership roles at renowned firms like Marcum, Grant Thornton, and CohnReznick, Damien has left an indelible mark on the industry landscape. Notably, at CohnReznick, he spear...

32 - Digital Doorways - If You’re Not Running Through The Tape, Your Leaving Money on the Table - CMO Jon Brody 28.01.2024

Welcome to Digital Doorways! I'm ⁠Jason Siegel⁠ , Founder of ⁠Bluetext your host, and today, we have a marketing luminary with us, Jonathan Brody . With a stellar track record as a Chief Marketing Officer, Jonathan has navigated and strategically positioned cybersecurity titans like Endgame, Tenable, and Interos for massive growth and successful exits. His expertise extends beyond traditional...

31 - Digital Doorways - The Rearview Mirror Is Always Clearer Than the Windshield - David Dansky of Sagewind Capital 21.01.2024

Welcome to the Digital Doorways podcast! I'm Jason Siegel , Founder of Bluetext and your host, and I'm thrilled to have David Dansky joining us today from Sagewind Capital, where he serves as a seasoned investor at the forefront of driving strategic investments in notable brands like Axient, ByLight, Tria, and Sigma Defense. David's professional journey underscores not only financial a...

30 - Digital Doorways - Product is the New Marketing and Customer Success is the New Sales Team - Chief Experience Officer Kevin Goldman of Trusona and FIDO Alliance Board Member 16.12.2023

Today, we're joined by a true luminary in the realm of UI and UX design, Kevin Goldman . With an illustrious career, Kevin has left an indelible mark on the cybersecurity landscape, currently serving as the Chief Design Officer at Trusona and FIDO Alliance Board Member, a trailblazer in passwordless solutions. His expertise has significantly impacted major institutions, including Bank of Ameri...

29 - Digital Doorways - The CMO Behind Titans Carl Icahn & Mark Ein - CMO Jake Heinz of Verizon, Kastle, XO, and ZeroFox 15.12.2023

In this episode, we have a true marketing powerhouse, Jake Heinz , who has been at the helm as CMO of major brands like Verizon Business, XO, Kastle, and now spearheads the marketing efforts at the cutting-edge cybersecurity firm, ZeroFox. Jake's journey in the marketing world has been nothing short of extraordinary. He's no stranger to change, having navigated the challenges of M&A co...

28 - Digital Doorways - The Modern Day Glengarry Glen Ross - CRO, Chad Walter of Paperclip 12.12.2023

Today we embark on a journey into the dynamic realm of global revenue generation with our special guest, Chief Revenue Officer Chad Walter . A maestro in steering brands to new heights, Chad's illustrious career, steering the ship for giants like Greycastle and Paperclip , showcases his exceptional prowess in driving global revenue. In this episode, we delve into the artistry of sales, navigat...

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