Digital Dominance: Proven Marketing Strategies to Grow Your Service Business

Shana Brewer is a dedicated professional who combines her love for animals with her skills in audience engagement to assist businesses and nonprofits. An active volunteer in a boxer rescue organization, Shana is deeply invested in the welfare of dogs. She advises groups on pinpointing and understanding their target audiences, with a strong emphasis on connecting with fellow animal lovers and previ...

Jeff Craven is a Certified StoryBrand Guide that specializes in working with consultants. He has been helping his clients communicate their value for over 10 years, and is great at helping people find their angle and turn it into messaging & collateral that makes decision makers sit up and listen. Jeff and Jeffro talk about the complexity of crafting compelling lead magnets and collateral that...

Jeff Mendelson is the host of the One Big Tip Podcast, and he also develops comprehensive digital marketing campaigns for any size business. He focuses on lead generation and ROI-based initiatives, helping entrepreneurs conceptualize, develop, and then execute all-encompassing digital marketing strategies, sales funnels, paid campaigns, and more. With over 15 years of continuous digital marketing...

Azhar Siddiqui is a business strategist with a focus on the critical role of employees in service-oriented businesses. He recognizes that personnel costs are essential investments for providing quality services. Azhar advocates for hiring talent from around the world, which he believes levels the playing field for businesses everywhere. With this global perspective, Azhar leads with innovative app...

Rachel Lee is not just a branding expert—it's the psychological depth she brings to the rebranding process that sets her apart. Understanding that true rebranding involves profound internal changes as much as external aesthetics, Rachel skillfully navigates individuals and companies through the introspective journey of shifting identity.  Jeffro is joined by Rachel Lee, an artist, designer, a...

Chuck Anderson is an expert in selling high-ticket coaching and consulting services. He understands the critical role that a steady flow of consultation calls plays in the success of such services. To address the challenge of generating these calls, Chuck advocates for the use of free webinars as a key promotional tool.  Jeffro interviews affiliate marketing expert Chuck Anderson. Chuck shares ins...

Austin Falter is an enthusiastic and driven video marketer who eagerly awaits the release of reports from massive agencies. With a keen eye on trends, he is excited to see what small businesses are using and what is making money. As he eagerly anticipates the upcoming reports, Austin is determined to stay ahead of the curve in the ever-evolving world of marketing. Jeffro interviews Austin Falter,...

Julie Cortés , also known as the Freelance Rockstar, started her business before self-employment was cool and popular. She works with ad agencies, design studios, corporations and small businesses to elevate their brands through promotional copywriting. She has created a framework based on over 25 years as a copywriter & 20 as the founder of The Freelance Exchange, along with several years as...

Chase Barmore is the co-host of the Sales Players podcast, and a Strategic Account Executive at Hyros, one of the top ad tracking and attribution platforms.  He has a deep understanding of campaign tracking and optimization, and a wealth of experience from launching two companies, plus helping his company grow from 0 to 1 million in annual recurring revenue not once, but twice. Jeffro discusses th...

Jim Schulze is a leading expert in lead generation and consumer intent. With a focus on high-quality leads generated through genuine interest, such as through Google ad searches and social media postings, he is dedicated to connecting businesses with valuable opportunities for growth and success. They explore the variation of leads, the importance of lead quality, and the strategies to make the mo...

Chris Lipper has worked in finance on Wall Street and with entrepreneurial companies. He has experienced the transition to becoming publicly traded and understands the loss of control and power that can come with it. Chris continues to navigate the finance industry with valuable insight and perspective. Jeffro sat down with guest Chris Lipper, the founder of On the Bus Small Business Coaching and...

Christine Campbell-Rapine is the person you want to talk to if you need help figuring out what activities will drive revenue in the next 90 days. Christine helps creatives and professionals build six and seven figure businesses by creating a client growth engine that attracts buyers who are eager to invest in your services. They discuss the strategies behind building a client growth engine for bus...

Nick Saller is a business consultant specializing in turning struggling businesses around. With a talent for identifying blind spots and a willingness to embrace change, he helps resistant owners find success. His dedication and innovative approach make him a standout in the consulting world. They discuss the common pitfalls of clinging to the status quo without good reason and the negative impact...

Clay Hicks is a seasoned networker and marketing expert who believes that networking is where it all begins. He emphasizes the importance of taking the first steps to build trust and understanding. Clay's approach to networking involves attending events, inviting others to one-on-one meetings, and focusing on earning trust with each other. His practical and simple steps have proven to be effe...

Danny DelVecchio is a podcast host and social media enthusiast who found his passion for social media through the promotion of his own podcast. Starting out with little knowledge of how to promote his podcast, he began fumbling around and making mistakes, but eventually figured out how to effectively use social media to reach a wider audience. Jeffro and Danny talk about the power of social media...

Mark Savant is a passionate advocate for embracing emerging technology, particularly in the SEO world. With a focus on helping businesses succeed on Google, he is dedicated to preparing them for the impact of technological advancements on workflows, processes, and marketing strategies. Mark is committed to helping businesses adapt to the ever-changing digital landscape. The conversation revolved a...

Carla Cherry is a person who has gone through a transformation in her life. Several years ago, she became tired of the cycle of making progress and then regressing in her personal goals. Today, Carla is dedicated to helping others uplevel themselves while also upleveling their businesses, creating a connected and supportive community for all. Carla shares her insights on creating effective account...

Defne Gencler is a marketing professional who understands the importance of clear and effective copy on a website. She has seen many businesses make the mistake of putting too much focus on design and development, while neglecting the significance of well-crafted copy. Jeffro and guest Defne Gencler discuss the importance of effective copywriting and messaging in the digital space. Defne, an exper...

Jimmy Newson is a business strategist who is passionate about helping small businesses succeed. He understands the common misconception that strategy and vision are only for big businesses, and he is on a mission to change that mindset. Jimmy knows that investing in the foundational elements of a business is essential for long-term growth, and he is dedicated to helping small business owners see t...

Rich Bornstein is a passionate storyteller with a knack for creating compelling video content. With experience in all aspects of video production, from scripting to shooting to producing, Rich has worked with a range of high-profile companies, including ESPN, CNBC, Sundance, and Adobe. He even played a role in the Netflix documentary about American Gladiators. Despite his Emmy nominations and work...

David Owasi is a successful service-based small business owner who has worked tirelessly to build a business he is proud of. He understands the importance of lead generation and has used digital marketing to achieve recognition and growth for his company.  Jeffro is joined by digital marketing expert David Owasi, founder of Outreach Genius. Together, they delve into the use of AI for lead generati...

Hi, I'm Jeffro! I didn’t always have a fro. For most of my childhood, I had a flat top. Not sure why – maybe it was because it was safe, or it was just simple. But when I finally decided to grow out my hair in high school, something unexpexted happened. Turns out my hair was curly! And lo and behold, the fro was born. But beyond just having a more interesting hairstyle, my status on campus ch...

Welcome to the Digital Dominance Podcast with Jeffro , the essential guide for local, service-based businesses striving to master SEO and Digital Marketing. Each episode is packed with actionable SEO insights and digital marketing strategies, offering practical tips to enhance your online visibility and attract local clientele. Our goal is to help you not just participate, but dominate in your fie...