Tracie Patterson

Digital Business Your Way

Business EN ↓ 55 episodes

You didn’t become an entrepreneur to grin and bear your way through your business and life, did you? Well, allow me to demystify business and join me weekly on Digital Business Your Way, a podcast about the true stories and insider secrets of online entrepreneur life. I'm your host, Tracie Patterson, and it's my mission to pull back the curtain on building a sustainable business so you can create the impact in life you’re seeking.

Author

Tracie Patterson

Episodes

AMA: The Lead Magnet Dilemma and Strategy 09.04.2024 22:39

Maximizing Lead Magnet Effectiveness and Audience Engagement In this episode of Cocktails, Coffee, and Conversations, host Tracie discusses the importance of selecting and creating the right lead magnet for your audience to support your business effectively. She answers a listener's question about improving a lead magnet that isn't performing as expected. Tracie emphasizes the need to align lead m...

Finding Balance and Purpose in Entrepreneurship with Jackie Ellis 03.04.2024 33:37

In this episode of the 'Cocktails, Coffee, and Conversations' podcast, host Tracie, a digital entrepreneur coach, engages in an insightful conversation with guest Jackie Ellis, a digital marketing strategist specializing in Facebook ads for female entrepreneurs. The discussion starts with Jackie sharing her entrepreneurial journey from overworking in a 9 to 5 to finding herself overcommitted in he...

Your Power as a Business Owner: From Pressure to Empowerment in Digital Entrepreneurship 03.04.2024 18:48

In this episode of Cocktails, Coffee, and Conversations, host Tracie, a business rebel and digital entrepreneur, explores the challenges and misconceptions around selling within the online business realm. Tracie discusses how the fear and negativity surrounding sales tactics can drive entrepreneurs to either extreme approaches or complete avoidance, potentially harming their business. Emphasizing...

The Art and Strategy of VIP Upsells in Online Business 03.04.2024 43:11

In this episode of 'Cocktails, Coffee, and Conversations,' host Tracie, alongside guest Sue McLachlan from the Unicorn Advisory, delves into the concept of VIP upsells within the realm of digital products and online business strategies. They explore whether entrepreneurs need VIP options, the motivations behind offering such upsells, and how they can be more than just a higher price point. The dis...

Digital Business Your Way Trailer 30.03.2024 2:21

Welcome to the CCC Podcast, where we dive deep into the world of digital entrepreneurship. In this podcast, host Tracie Patterson shares the real stories and insider secrets of digital entrepreneur life. After more than a decade in corporate and consulting, Tracie made the leap into the digital world to uncover the truth behind building a sustainable business. Join us weekly for cocktails, coffee,...