Digital Banter

Building a successful paid media program starts with the right mindset. The most successful advertisers adopt the mindset of investors and carry out their strategies with the precision of scientists. This week, we're excited to have Silvio Perez, Founder of AdConversion, join us. AdConversion isn't just a B2B training course — it's on a mission to tackle the challenge of training in...

Marketing & Sales Alignment: Despite all the talk, only a handful of companies have it figured out.  Sometimes, marketing listens to sales calls; occasionally, both teams are tied to the same revenue target. Nevertheless, the leads passed from marketing to sales often fall short in quality, and closing MQLs seems like an insurmountable challenge for the sales team. The lack of cohesion between...

Join us this week on Digital Banter Live as we dive deep into the world of B2B event marketing with a fresh perspective. Tim Davidson will be our special guest, and he's here to shatter conventional event strategies and inspire you to take a bold new approach. Let's face it, most B2B marketers struggle when it comes to events. They invest huge sums in booths, chase after badge scans, and...

Digital Banter LIVE | Redefining Content Marketing with Dan Sanchez Get ready for an unfiltered conversation like no other. Join us for Digital Banter LIVE, where we don't just talk about the challenges of B2B marketing, we face them head-on. With over 50 podcast episodes under our belt, we're taking the conversation to a whole new level by going live. In this episode of Digital Banter,...

What starts with a vent ends with some useful tips. Many marketers have been asked to do more with less this year. Technically, this should be impossible... and even insulting, I would argue. Unfortunately, many marketers are able to achieve the same results with less by simply cutting what's not working. But how can we actually do more? Tune in to this week's episode to find out.

In this week's episode of Digital Banter' we engage in an eye-opening conversation with the award-winning creative director, Kevin Rapp. Together, we explore the world of B2B creative and how it often falls into the trap of being dull and overly logical, focusing more on selling to companies than connecting with people. We'll challenge the notion of treating B2B audiences as robotic...

In a rapidly evolving B2B landscape where skepticism toward traditional marketing tactics is at an all-time high, a powerful shift is taking place. In this week's episode, we dive into how marketers are winning by adopting a people-first approach. The buyer's journey is changing. Trust in corporate brands is waning, but people still trust people. Nick and Mark, seasoned experts in people...

In this week's episode of Digital Banter, top digital marketing voice Tas Bober joins us as we discuss her transition from in-house roles to the agency dark side. Having experienced both perspectives, Tas shares a plethora of insights on how to build effective agency partnerships that drive actual business results.

In this podcast episode, we delve into the world of digital advertising experimentation and share the quick wins and valuable insights we gained over the last quarter. Join us as we discuss the successful strategies we implemented, including the use of emojis, testing new ad types, measurement techniques, and targeting tools. Discover how our experimentation fueled growth and transformed our campa...

“People buy from people”... That is great, but what does that actually mean? How does it change our strategy? In this week’s episode, we delve into the essence of this concept and explore actionable steps to leverage it.  While content strategy traditionally emphasizes messaging, addressing customer pain points, and creating comprehensive Ideal Customer Profile (ICP) and persona documents, there i...

 Absolutely dope podcast episode this week featuring Emir, co-founder of HockeyStack, a groundbreaking B2B marketing attribution tool.  At just 20 years old, it is amazing what Emir & team have put together.  Their team is an unstoppable force, and I must confess, their accomplishments and creativity  in the b2b marketing world have left me with a little bit of envy.  But what sets HockeyStack...

In this episode of Digital Banter, we explore the critical role of marketing in customer retention.  We discuss strategies for taking your product from a nice-to-have to a must-have, including keeping customers up-to-date on new features, building a community, and tracking product usage. We also discuss the importance of customer loyalty and advocacy programs and how marketing can support the shif...

What does it mean to be Customer Centric?  This week Andy talks about what it really means to be customer centric in his guest appearance on the Performance Delivered Podcast.

As a media agency, we've audited countless paid media accounts, and we're here to spill the beans on the common mistakes we've seen across brands. In this week's podcast episode, we break down those mistakes and share how to fix them. If you're looking for quick wins, it starts with fixing what's broken. Andy and James go into the details on common issues they find ac...

In this week's episode of Digital Banter, Scott Konopasek and Brandon Beck  from Mint Measure engage in a lively debate about the role of web analytics in media attribution. Join us as we challenge the traditional approach of using web analytics tools for measuring website performance and media impact. In this episode, we discuss how we have been brainwashed by Google Analytics to believe tha...

In this week’s episode we're joined by special guest Anthony Daronzio, a seasoned expert in enterprise SEO. We delve into the realm of search engine optimization for large organizations and explore the distinctions between strategies for startups or SMBs. Anthony shares his invaluable knowledge on managing global and local SEO, navigating intricate site structures, and working effectively wit...

This week, we're excited to share a special episode of Masters in Marketing Agency hosted by Josh Hoffman. Our very own CEO and regular co-host, Andy Groller, took the guest seat in this one. During the episode, Andy shared his insights on several topics, including specific B2B marketing techniques, ways to get in touch with decision-makers in large corporations, and how to handle clients wit...

In this episode, Andy and James dive deep into the world of Account-Based Marketing (ABM) and paid media strategies + tactics that can make or break its success. Stressing the importance of data quality and collaboration across marketing, sales, and revenue, this episode touches on a range of topics, including: Necessary shifts in mindset and approach, especially for marketers that have historical...

The AI boom has been making waves for the past three months, and we're here to give you an update on how it's affecting SEO. Joining us live in the studio this week is Ian Kier, an expert on the topic (of SEO at least). In this episode, we explore some of the best use cases of AI in SEO and discuss how it's changing the landscape of search. But that's not all - we also have an...

Brand is the intangible sum of a businesses attributes. Its not just your colors or logo. Its about the human to human connection that you create with all those you come in contact with. Once you have built that connection, you have something special and your brand then becomes owned by the people. In this week's episode we invited Kyle Duford, the President and Executive Creative Director of...

Marketers are afraid of attribution because we make it more complex than it needs to be. We are always in a constant search for a single source of truth and hard ROI numbers to justify marketing spends, but we just don't know how to get there. Whelp, sorry folks, that single source of truth doesn’t exist. Attribution is not just about assigning credit to different touchpoints – it's abou...

In this week’s episode we delve into the topic of incorporating brand into product marketing with our special guest, Melyssa Rossman, Head of Brand Strategy. We explore the differences between product marketing and brand marketing, the challenges of creating a balance between the two, and the reasons behind the disconnect that often exists in B2B brands.

In B2B, influencer marketing follows the same playbook that we have been using for years, which is to leverage a niche audience that has been built by someone else. This is similar to buying a trade show booth or placing an ad in an industry publication. We are expecting significant growth in influencer marketing from B2B brands this year. However, B2B influencers present themselves differently th...

In this episode, we tackle a major challenge faced by companies: the narrow focus on revenue-based metrics like CAC/LTV ratios and pipeline. While these metrics are important, they don't tell the whole story of a company's demand generation efforts. The real story lies in the leading indicators that drive these bottom-line results. Join us as we explore the key metrics that can give you...

In this episode, we're tackling the controversial topic of Google Display Ads and their impact on B2B companies. Recently, Google Display has received a lot of criticism for an increase in spam leads. But what about display advertising in general, including banner ads, retargeting, etc? Does display have a future in B2B? We explore the current state of display ads as it relates to B2B, includ...